Who can talk about the positive and negative functions of news media?

News media communication has many objective functions and functions. If the function of something exceeds a certain limit, it will have negative effects.

1. Negative effects: excessive information, full of junk information, affecting the choice judgment. Today, a man jumped off a building, the media exaggerated that people's hearts were falling, and the world was in crisis. Tomorrow, a person will be brave, and people assert that there are still many good people in the world. This is a simple example. Modern society is an information society, but people become impetuous in the face of all kinds of contradictory information. On the contrary, it is not as determined and persistent as it used to be.

2. Disseminate knowledge. Negative effects: Bad information has a channel of communication instead.

3. The role of education. Negative effects: teaching prostitutes and thieves.

4. Entertainment function. However, too many entertainment activities make people indulge in three-inch TV, reduce outdoor activities, and people's communication skills are greatly damaged. People's concern for reality has also become an illusory thinking activity, and people are numb and hypocritical in domestication. Facing the eyes and tears of people in TV dramas and witnessing the numbness of injustice, children who are out of school are used to it, which is a manifestation of human split personality.

5. Social interaction. But this is just a virtual activity.

Rachasfield, an American communication scientist, made a wonderful analysis of the role of the media from the perspective of social culture.

1. Functions of granting status. Clothes styles that appear on TV today will be popular in the whole society tomorrow. Politicians and ordinary people who have been on TV today will become celebrities tomorrow, and their social status will be significantly improved. Therefore, an obvious shortcoming of the media is that it is used by people and becomes an unguarded propaganda tool. How many people have made a fortune from this, and many people have lost their reputation. For example, in the election process, if we grasp the direction of public opinion, we can wipe ourselves clean and win a great victory. People who appear in CCTV are different from those who appear at the regional level. No need for examples.

2. Social paralysis drugs. Entertainment programs can divert people's attention from social problems.

3. Affect social norms. Everyone says that killing kittens is wrong, and no one dares to say that killing kittens is right. This is the embodiment of great influence. Everyone says that Chen Kaige is stingy, so he is stingy. Everyone thinks that Japan is not good, then Japan's impression is definitely not good, and few people dare to openly confront Japan. Therefore, through the publicity of the media, not only can we not change the customs, but there are still hidden dangers.

The mass media can also set topics. To put it simply, the media reports your knowledge of society. When the media reports on North Korea, you think North Korea may be very important. If the media doesn't report that Russia has occupied nearly 2 million square kilometers of land in China, you won't think too consciously. If the media don't report Chad, you may never know that there is such a country in the world. For another example, if a person likes CCTV very much and doesn't watch other TVs very much, then she doesn't even know there is a super girl. On the contrary, if a person doesn't like CCTV, he doesn't even know what Degang Guo is doing.

From this perspective, the media controls people's understanding of the social focus, the severity of the problem and the existence of the problem. When thinking rationally, we are actually led by public opinion, whether you admit it or not.

Media communication can also influence people's world outlook in a penetrating way. Through the long-term Korean drama effect, people are gradually realizing that there is nothing wrong with plastic surgery. In addition, for the introduction of foreign judicature and administration, through the introduction of celebrities from overseas countries, we gradually agree that foreign concepts are diverse, and sexual concepts are really different, so we may know them better than China. Through watching TV series, we gradually formed the understanding that criminal means are really strange and society may be very unsafe. So the media can be used by people to instill some consciousness through TV dramas and news reports.

At present, the development of TV entertainment has an impact on people's introverted lifestyle and unsociable group management tendency; The disadvantages of the media being used to confuse right and wrong are often criticized.

(PS: I combed it myself, haha ~)