How to achieve high conversion rate when Taobao opens a store

Open a Taobao shop, and many sellers will learn from each other! When sellers communicate together, the most talked about is traffic, and the most concerned issue is traffic. Many sellers will ask how to drain, and the lack of store traffic is their most nerve-racking thing. In fact, the most critical essence of the problem should be how to convert induced traffic into sales, that is, the conversion rate. In fact, drainage is not difficult, and all channels can be realized. As a Taobao shop, it is not too few to make hundreds of visitors every day. It is very good for you to let thousands of people visit. You still complain about your low traffic every day. You have gone astray, because you have not caught these visitors to the extreme, and you are eager for new visitors. Even if you do, it's a waste. Then, Bian Xiao, who guides how to open an online shop, will tell you with examples, hoping to benefit small and medium sellers! Let's take a small women's clothing store as an example to talk about how to better convert traffic into sales. The shopkeeper has been worrying about traffic recently. On the surface, he wants flow, but in fact he wants conversion rate. He posted two recent shop information maps. Small backstage is mainly the traffic brought by through train, taobao guest and natural search. I focused on natural search and through train, and analyzed their hot-selling baby as an example. Now a hot-selling product in their store can sell more than 100 orders every day, which is relatively stable, mainly relying on this product to drain, but the transformation obviously can't keep up, and it has been around 2%. Let's take a look at the distribution of search and trading words promoted by Xiao. At first, it wasn't like this. The search hot words are mainly distributed in lace, large size, chiffon shirts and short sleeves, and the hot words of the transaction have not changed. Looking at this picture, we will realize that the problem of the product is very obvious now. There is a big difference between the words found and the words sold. The search mainly focused on the words lace, plus size, chiffon shirt and short sleeve, but the sales mainly focused on doll collar, white chiffon shirt and short sleeve. It is customary to call search hot words imposed words, because these words have just been given to this product. According to your feelings or your understanding of the product and the analysis of the previous data, you use your subjective consciousness to choose the baby title or the keyword of the through train for your product. Trading hot words are a choice word, which is the buyer's choice of your product classification. We need to understand and optimize it. For example, my initial understanding of this product is that my product should be liked by people who buy lace chiffon shirts, large chiffon shirts and short-sleeved chiffon shirts, but the feedback from buyers is different. What kind of buyers will choose this product, people who buy doll collar chiffon shirts, the popularity of white chiffon shirts, and of course, people who have short sleeves chiffon shirts. On the other hand, people who really want to buy a large size or lace chiffon shirt don't think that your product really meets my psychological vision for this product. Even if you use such words, it will only bring traffic. Then let's find some measures to optimize this problem: 1. First, optimize our baby title according to the hot words of the transaction. Now I have found some really accurate words. White, doll collar, chiffon shirt and short sleeves are the root of the problem, and we need to expand it. At the same time, some words that only bring traffic will be selectively replaced. 2. The details page must be adjusted accordingly. In the previous details page, because of the understanding of the product itself, Xiao Ah made a lot of descriptions of lace and large size. He thought this was his main word, but now after testing, the words doll collar, white and short-sleeved chiffon shirt are the precise words of the product, so it is necessary to optimize the details page accordingly. How to optimize the details, such as focusing on doll collar, chiffon and refreshing ventilation (because short sleeves are generally bought with refreshing ventilation effect), these details, the sweetness and charm of doll collar, the high quality and lightness of chiffon material and the refreshing design of the product itself. At the same time, in the overall description, the white chiffon shirt is the main description. Because this product has more than one color, it must be divided into primary and secondary. The description emphasizes the elegance of white and affirms the buyer's choice. 3. Transition from search to through train optimization, because there are many connections between search and through train itself, natural search can optimize through train, and through train can also help natural search to reflect the accuracy of a word faster. Take his product as an example. Before looking at his background, I can almost understand that some words must be words with large flow, more money and less transformation, such as lace chiffon shirts and large-size chiffon shirts. In natural search, words with large flow and less transformation will not change much in the through train, because this problem is determined by the product itself, and the problem of unchanged products will certainly not change. On the other hand, there are two kinds of words, for example, words like doll collar chiffon shirt (if it weren't for the low conversion rate of the previous page, it would definitely convert more), which are traffic words and conversion words. The first two words will bring a lot of traffic because of their own search basis, and the effect of through train drainage is also obvious, but such traffic is wasted. However, the words behind the doll collar, although not much traffic, can at least ensure the stability of the conversion rate, and the optimization of the product details page can continuously improve the conversion rate of verbs and realize profitability. Such words are the words we need when we do through train or nature search. On the other hand, will there be some words that are well reflected in the through train that we have never used in natural search? If so, can they be used again in natural search?