After the Double Eleven, many stars "overturned" the goods live. what do you think?

The first reason why the anchor's live broadcast will be overturned is that in order to sell more goods and increase the sales of goods, the anchor only considers communicating with suppliers at extremely low prices, while ignoring the quality of goods. The second reason is that the anchor will receive the samples sent by the merchants before bringing the goods, and then consider the quality to pass before selling the products, but most users will send inferior products to the users when purchasing, which is completely different from the samples provided to the anchor before. This has led to many anchors' live broadcasts with goods overturned too much, and they were directly approved to make money without considering the consequences. Especially some time ago, during the Double Eleven period, when the goods were the most favorable, there were many orders, and there were also many refunds the next day or after receiving the goods. I think the reason is that the quality of goods can not meet the most basic requirements of consumers. Some anchors are very dishonest. It is agreed that if there is a problem, they can return it directly or even lose money. After receiving the goods, they will contact the platform customer service, but they just ignore it. I think the reason for this must also be that the anchor and the merchant did not negotiate clearly. If it is an anchor with millions of fans, I think it will have a great impact on her career, integrity and word of mouth. Therefore, for the anchor, when deciding to sell a product, it is necessary to conduct a strict review of the merchants to ensure that there will be no fakes.

Of course, everyone buys goods in the live broadcast room of the anchor based on trust. The anchor vowed to be responsible for what he said while ensuring the authenticity and quality of the goods. After all, no one wants to spend money on fake goods, and they don't want to return them when they come back, which affects consumers' shopping mood.

When the anchor broadcasts the goods, it is necessary to communicate with the merchants carefully and bring the goods reasonably under the condition of ensuring foolproof. I think it is the biggest commitment to myself and consumers.