Ask for an internship diary of an advertising company (internship report)

Name: Qingqing Instructor: Mr. Xiao Class: Guangsheng 53 Student ID: 8632113

Four years of college life is fleeting. After years of theoretical study, I have a basic grasp of advertising design and a systematic study and understanding of this major. When we were still hesitating at the tail of our senior year, we were pushed to the society by time and reality.

If four years in college is a period of preparation and capital accumulation, then we should now consider how to make our capital apply and operate-that is, how to make our ability realize its value in society. We will have a brand-new identity and state, and we will face bigger and more realistic tasks and difficulties-independence, work and survival.

During my internship, I deeply felt that as a designer, I usually lacked experience in marketing and management, and my design works were often out of touch with the market economy. As a manager, he usually lacks design foundation and aesthetic ability, and often restricts the designer's thinking and innovation too much in pursuit of market benefits, ignoring the importance of design elements, resulting in vulgarization of design.

The major of design management is a new research field that will inevitably appear after the design industry in China matures. Comprehensive talents, a graduate of our design major, appeared just to meet the needs of social development. It is necessary to master not only the basic design theory, but also management, marketing and financial management. Our goal is to become a real designer and find the best balance between design and management.

It's not enough just to learn the theoretical knowledge in school, which requires us to practice, enter the design company and combine the theory with practice, which is also the purpose of our internship course.

Internship purpose:

Through social practice, I am proficient in professional skills, and understand the art design institutions, their departments, daily business activities and overall status. And realize the relationship between designers and managers, managers and customers, customers and designers.

Internship Time:

March 1st-April 1st, 29

Internship Location:

Jilin Tiancheng Longxing Advertising Co., Ltd.

Internship Content:

Due to limited time, I finally chose to practice in a nearby advertising company. On March 1st, 29, I applied for an internship in Jilin Tianchenglong Advertising Co., Ltd. for more than one month. Worked as an intern in graphic design. In Jilin, Tianchenglong Advertising Co., Ltd. belongs to a typical local small company: small scale and little business. Its company mainly consists of signboard design, inkjet advertising design and wall advertising.

From the internship period, there are only 7.8 stable long-term customers here, mainly institutions, including some unknown customer groups. Of course, as far as I know, the company has good benefits. The internal setup of the company is similar to other companies at the same level: the boss is the general manager of the company, responsible for the overall planning and management of the whole company; The other is the production department and the design department. Because the scale of the company is not large, and the internal employees can cross-operate flexibly, I have also been able to participate in various activities and get many rare opportunities to learn and exercise. Next, I will talk about my internship experience and the design status of the main customers I participated in.

on the first day when I entered the company, after a simple interview with my boss, I was not asked to do the design, but let me get familiar with the environment and know about the company, including its scale, departments and division of labor. Then let me get familiar with the company and observe how designers do design.

through several days of observation and practice, I deeply felt the lack of knowledge I had learned, and truly realized that "what I learned in school was the ability of self-study, but I was poor in using it in social practice", and only after I joined the work could I deeply understand the meaning of this sentence. In this era of information explosion, the speed of knowledge updating is too fast, and it is definitely impossible to rely on the original knowledge. We must always be diligent in our work, ponder slowly, learn constantly and accumulate constantly. When you encounter something you don't understand, you should try your best to solve it yourself. If you can't, you can consult others humbly. Those who have no self-study ability will be eliminated by enterprises and society sooner or later. I deeply realize that I am just a drop of water in the sea. Always be careful, learn from our predecessors who have worked in good faith, set foot on the society, and we deal with all kinds of people. Due to my inexperience, I was mainly responsible for some trivial things at the beginning. I haven't really participated in the design. After a few days of running-in, I know clearly what shortcomings and deficiencies I have. At school, I am still not proficient in software operation because I have fewer opportunities for actual exercise. And can't respond immediately to the customer's requirements.

After a week's work, I got a basic understanding of the company's design. Customers come to the door to propose design projects, and then the boss assigns tasks reasonably according to the degree of customer demand and the actual situation, giving full play to the advantages of each designer and making the design as satisfactory as possible. And some customers will stare at the designer to finish the design task, often this way is basically done according to the wishes of customers. What designers dislike most is this kind of customers, which can easily lead to the lack of creativity and innovation in design, but it has a little advantage that it will not be temporarily changed by designers and cause unnecessary losses. If you don't grasp it well, it will cause vulgarization of the design.

After several weeks' training in trivial design tasks, I learned a lot that I can't cover in textbooks. Because work is direct contact with customers, the purpose of our work is to satisfy customers. Of course, we must take into account its timeliness in the market while not lacking creativity. It doesn't mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, it is necessary to analyze the market involved, find the most appropriate target consumer groups, make market positioning, and then determine the core of the project. All design activities are carried out around the core concepts, so as to make the planned project not deviate from the market.

internship summary:

the short and pleasant internship life ended unconsciously, which was mixed with ups and downs. From the unfamiliar to the familiar. I realized a lot of things that I neglected or doubted in books or in teachers' lectures, and gained more valuable experience from actual observation and guidance among colleagues. Whether a design team is excellent or not depends first on its management and distribution of design, and arranges the most suitable people in the most suitable position, so as to give full play to everyone's advantages; Team spirit is very important. An excellent design team doesn't need everyone to be excellent, which can easily lead to differences of opinion among members. Therefore, when planning a big project with * * *, designers must communicate frequently, and find and solve problems in the discussion with * * *. In the process of discussing with * * *, it's easy to come across new bright spots and make the planning project more complete.

Through this internship, I got many new understandings and thought deeply about many problems. However, there has been some progress in software and design, and my hands-on ability has been greatly improved, and I have become more patient and learned a lot in dealing with people. This internship is mainly to promote the improvement of our ability in work and business in the future, enhance our competitiveness in the future, and add a cornerstone for our future foothold. I learned a lot of problems that were difficult to solve before, and the problems that I will face in the future design work, such as: early planning and late production, how to communicate with customers and so on. This internship has enriched my knowledge in all aspects, made me step forward to a deeper level, and promoted my foothold in the future society to some extent. However, I also realize that it is not enough to do a good job in this area by internship these days alone, but I also need to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and it needs constant efforts and struggles to really go well.

it's really not easy to understand your hard work in writing a report.