How does Pinduoduo make explosions? Detailed explanation of the operation of the product explosion order

In today's lecture, we will introduce some skills about how to make a lot of goods from zero to explosion. Before we begin, please answer some questions from small white merchants. The little white businessman doesn't know where to start. First of all, you should know the background, platform rules and operation of Pinduoduo. Secondly, in the new stage of efficient product selection, measurement and daily operation, we should constantly learn the operating concept of the best competing products. Successful bidding is the direction of your efforts. Finally, you are good at summing up, and you should sum up every time you find a problem.

How did Pinduoduo break the bill? -The first photo

The explosion idea of the first item can be applied to your other items, and e-commerce can't learn it. As long as the times are changing, platform update is also a new way to play. Establishing your own e-commerce business circle is a good way to learn, such as participating in offline communication with e-commerce, joining some online payment communities, and obtaining learning materials and experience.

Let's talk about the rules of the platform first. Today, I will mainly talk about the following points: customer service, warehousing and commodity management. The first is the rules that customer service should understand. The first is diversion. No platform wants to import its own traffic to other platforms, so in the process of customer service communication, don't appear QQ, WeChat, Taobao, JD.COM, mobile phone number and other information, otherwise the punishment of the platform is very severe.

Second, abuse. There are abusive or disguised abusive behaviors in customer service communication, which will lead to the risk of banning the sale of goods and lowering the right of shops. Everyone must adjust their mentality and actively deal with it in the process of overcoming it.

Third, the response rate, customer service should reply within 5 minutes, otherwise the response rate is not up to standard, which will affect the progress of the activity and be lower than the level of peers for a long time, which may lead to the risk of being downgraded. Fourth, the complaint rate is high, the time does not reply, the customer service attitude is poor, and the complaint rate of language attacks on merchants is higher than that of peers, which will lead to a decrease in the weight of stores.

The second is the rules that the warehouse needs to know. First delay delivery, fake delivery, the general delivery time is 48 hours, click on the logistics record within 24 hours after delivery, and you must appear in the distribution center within 48 hours, otherwise it may be judged as fake delivery, and the delivery content is more. Here is just a brief explanation.

Followed by logistics, logistics companies are very important. When your store orders increase, if the logistics accumulates abnormally, the store may be downgraded, so choosing a good logistics company is not cheap or good.

Third, many sellers want to sell more and earn more in warehousing, especially in shelf activities, but they must sell less, and they have not set up more warehouses according to their supply capacity, which leads to the inability to deliver goods. There are already many such examples around, which are not worth the loss. If there is no goods, you can set up a pre-sale.

Fourth, the description of the goods, if the description is too exaggerated, will lead to an increase in the return rate, so we should beautify the goods, not exaggerate. Rule 3 of commodity management: sq, when illegally shipping, we all need to set the content and price of sq reasonably, and the setting range should not be too large, so as not to be sentenced to low-priced shipping, which will lead to the goods being removed from the shelves or banned from sale.

The fourth is the in-store rating index. If the score of the store is lower than the average level of peers, it may lead to being reduced to the whole store. Store rating mainly includes commodity rating, disputes, refunds, transaction times, receipt rate, return rate, quality, return rate, abnormal logistics service rate, customer service response rate, etc. Because there is a lot of content, I won't go into details here. You can improve every knowledge point that needs attention according to the train of thought.