Outdoor clothes are too corny? I don't blame you. These 10 outdoor brands are good in every way.

You are an outdoor lover, and you always want to show your outdoor identity, I understand.

However, there is no need to wear a jacket every day. When commuting in the city, don't clothes with a little outdoor elements and a little fashion smell good?

If you want to make a little change, everything must start with understanding the following 10 outdoor brands.

The following brands are not interested, just close your eyes and choose. Not only outdoor, but also fashionable.

Gramicci- switch randomly between street and outdoor.

Founded in 1982, GRAMICCI, an American trendy outdoor clothing brand, was awarded the title of professional climbing pants and was welcomed by the United States, Japan and other places.

As Japan is gradually influenced by the trend culture, GRAMICCI's design has gradually shifted from the outdoor field to the trend. Similar to CHUMS, GRAMICCI also attracted many people with the cartoon Logo of "Little Savage".

As an outdoor fashion brand, GRAMICCI is very strict about the control of fabrics. Gramsci's trousers have their own advantages in functionality and wear resistance.

According to the study of human dynamics, pants suitable for life and outdoor are introduced. One of the most famous is the "triangle crotch" which has been successfully patented, so that the legs can be easily opened to achieve a comfortable state.

GRAMICCI extends the professional degree of outdoor field to the dimension of fashionable trousers, and cooperates with top Japanese brands, such as White Mountaineering, SOPHNET, N.HOOLYWOOD, BEAMS and so on. And successfully integrated into the life of Japanese youth.

Patagonia-Let environmental protection clothing strengthen the relationship between man and nature.

Patagonia, founded in 1973, is in the crazy period of American outdoor lifestyle. The founder Yvon Csanad is a rock climber. He worked with Doug Tompkins, the founder of North Face, and drove from California to Patagonia, Chile.

This legendary journey gave birth to Patagonia, marked by the silhouette of fitzroy.

Patagonia is famous for its clothing and equipment, and the brand pays attention to the ability of products to resist the worst terrain and environment. 1977 the first batch of fleece jackets adopted high-necked shearing wool, which greatly improved the warmth in winter.

Patagonia is famous for its outdoor environmental protection brand. Yvon Shu Inad's love for environmental protection and handcraft enabled him to establish a clothing brand to strengthen the connection between man and nature. When major brands are busy spending money, Patagonia uses organic, recycled and other materials to innovate and make clothing more environmentally friendly.

Nowadays Patagonia has its own opinions in the fields of materials and innovation, among which polar fleece has become a familiar item for outdoor hipsters. Boldly using colors and polar fleece materials, Patagonia's trend attributes have doubled.

Patagonia, which has always advocated environmental protection, opened a flagship store of environmental protection concept in Hong Kong on 20 19. The store demonstrated the brand mission of "We are committed to saving our homeland" through a complete environmental protection concept design.

Use waste materials to become high-grade shop interiors, put yourself in the store, and let consumers feel the sustainable concept that the brand has always admired.

In addition, Patagonia opened a flagship store in SOHO, Sanlitun, Beijing, which has become a gathering place for outdoor and environmentalists in Beijing and even the whole country.

Close friend-an interesting outdoor concept of comfort and closeness to the people

James was born in Utah, USA 1983. Since its establishment, the brand has always followed the design concept of comfort and happiness, and on this basis, it can reach the price that is close to the people.

CHUMS is more like an outdoor lifestyle store than a pure outdoor brand, facing the outdoor crowd at home and providing a low-cost opportunity for more friends who want to "play" outdoors.

Compared with traditional outdoor brands, CHUMS is more interesting and breaks the tone of outdoor hardcore. The epitome of fun is undoubtedly the mascot of CHUMS, the "deceitful bird", which not only increases the sense of trend, but also endows the brand with friendliness and respect for nature.

In addition to basic clothing, CHUMS also has all kinds of picnic utensils with boobies, which not only ensures practicality and closeness to the people, but also achieves visual aesthetic effect, which is suitable for both travel and daily life.

Now the major brands in the market are constantly pursuing the research and development of science and technology, hoping to make outdoor more functional through science and technology. However, CHUMS hopes to embrace outdoor life through simple clothes and keep the original heart of nature unchanged.

In addition, CHUMS also cooperated with domestic fashion brand FA2LO to launch a limited-edition single product in Shanghai, showing Shanghai's alley life and street culture on the single product. Inspired by Shanghai special breakfasts such as soybean milk and steamed buns, as well as Shanghai landmark buildings, * * * promotes Shanghai local culture.

Snow Peak —— Outdoor Aesthetics from the Inside Out

1958, Yukio Yamai founded the Japanese outdoor brand Xuefeng, which represents a moral of challenging the peak. In 1950s and 1960s, outdoor sports was a rising lifestyle in Japan, but the equipment at that time could not meet people's outdoor needs, and Xuefeng was born by this momentum.

In terms of the professionalism of equipment, Xuefeng has been pursuing the professionalism of Excellence. With this professionalism, he became the leader of outdoor equipment in Japan, but his early stage was very limited, and he only focused on professional mountaineering equipment and cookers.

Xuefeng was listed on the main board of Tokyo Stock Exchange in 20 14. From this, the brand realized that in order to develop continuously, it is necessary to combine outdoor aesthetics with contemporary aesthetics.

Therefore, Xuefeng made his own adjustment, and let the fashion designer Risako Mamiya Yamai take over as the main designer of the brand, so as to achieve a high degree of unity of practicality and aesthetics.

From the products released by Xuefeng in recent years, we can see that besides outdoor equipment, lifestyle is also studied.

In the autumn and winter of 20 19, Xuefeng first introduced the Takibi vest, adding aramid materials once used for firefighters, which has excellent wear resistance and high temperature resistance, and also conforms to the simple and generous daily wearing mode in appearance.

In the Spring/Summer 2020 series, you can switch indoor and outdoor status at will, and combine the scenes with fashion items and elements such as vests and stripes to create a unique audience group belonging to Xuefeng.

In addition, Xuefeng's star items are actually titanium products, which are generally used in aviation or medical fields for outdoor products. Let outdoor enthusiasts not only prevent high temperature but also facilitate storage in outdoor or daily life.

Since exquisite camping began to rise in China, Xuefeng has also become the first choice for most camping enthusiasts. With the increasing demand of domestic people, Xuefeng opened Tmall's overseas flagship store, which can be purchased directly from Taobao, which is convenient for many domestic consumers.

This also means that Xuefeng has a good development space in China. In this case, we can expect Xuefeng to open in Tmall's direct stores, not overseas flagship stores.

Hoka one one-outdoor trend potential stock

HOKA ONE ONE is now loved by outdoor and trendy people, but his development history, like the meaning of his name, has changed by leaps and bounds.

In 2009, Nicolas Maud and Jean-Luc Diad, who originally worked for Solomon Company, founded HOKA ONE ONE in France. The original intention of the brand is to focus on marathon and outdoor cross-country sports.

Due to advanced and unique technology and love of sports, HOKA ONE ONE has made rapid progress in running shoes and become a "resident guest" of the marathon.

Its iconic thick bottom inadvertently conforms to the trend of previous years. Even so, HOKA ONE never thought about the development of the past trend field before. External force is only a solid and powerful invisible pusher of the trend.

At the beginning of 20 18, Tetsu Nishiyama a.k.a. TET, manager of WTAPS, recommended TOR ULTRA HI WP of HOKA ONE ONE an interview with Japanese media, which changed people's appreciation of the aesthetics of out shoes. Although Tetsu Nishiyama a.k.a. TET admits that he is not a professional outdoor runner, HOKA ONE ONE makes Urban Outdoor's style more brilliant.

The goods brought by trendsetters will inevitably cause great price changes, so joint funds are also coming one after another, and all of them have achieved good response. But perhaps because of HOKA ONE's professional and enthusiastic attitude towards sports, it not only did not lose outdoor users, but also made the trend wearers appreciate it.

As the best-selling brand of cross-country runners' running shoes, HOKA ONE ONE has enough say in professionalism. I also hope that through this trend, more people will enter the running ranks and feel the professional attitude of HOKA ONE ONE.

Solomon-Exhausted Design Aesthetics

1947 Salomon, the French brand born, was originally a ski brand. At first, its main business was the fixing devices needed for skiing.

With the mature development of the brand, it began to step into single items such as ski boots, and Solomon's requirements for shoes were extremely strict. This professional attitude has attracted many outdoor enthusiasts.

From 199 1, the outdoor trend expanded to the hiking market, and outdoor sports also became the keynote of the trend. People yearn for nature but cannot enter the field of professional sports.

From then on, Solomon began to study outdoor products. If you study hard enough in your major, you will have a unique charm and can change the aesthetics of consumers.

After HOKA ONE ONE, if the core topic of the second pair of 20 18 out shoes is undoubtedly Solomon's XT-6 ADV, Solomon has experienced explosive growth since 20 19. With its specialty, function and unique perspective, Solomon makes its products show the trend attribute.

Not only that, Solomon also has a high-end branch line S/LAB, which was born for in-depth study of cross-country running.

For example, the cooperation with TAKAHIRO MIYASHITA, a soloist who lives under the palace, has also enabled Solomon to enter the public's aesthetics from a professional and fashionable perspective.

In recent years, the domestic trend has turned into urban outdoor style, and Solomon is also deeply loved, becoming the first choice for trendy outdoor people.

It is worth mentioning that after being acquired by Anta, will Solomon change his product strategy? Will it affect the tonality of the brand itself? We all need to wait and see.

Nike ACG-the rebirth of outdoor functional wind

Nike is a world-famous manufacturer of sporting goods, with everything from clothes, shoes and even equipment. 1972, Nike, formerly known as Blue Ribbon Sports Company, was formally established.

Bill Bowerman, one of the founders of Nike, once said, "If you have a body, you are an athlete." And as long as there are athletes in the world, Nike will continue to grow and develop, which has also laid the main line and audience of Nike for so many years.

Nike's main line positioning has always been in the field of sports, and it has more advantages in the research and development of running shoes and basketball shoes.

However, Nike, keen on challenges, turned its eyes from the sports field to the outdoors in the late 1980s, and launched a Nike hiking series focusing on mountain climbing, which just met the public's demand for outdoor products.

In order to expand the new market, Nike decided to formally enter the outdoor field, and launched a functional series called Nike ACG(All Conditions Gear) series. In order to meet the needs of various environments, ACG products include clothes, shoes and accessories.

In the 1990s, ACG was at its peak, and mountaineering clothes named after the world's major mountains are still unforgettable. If I could wear ACG mountaineering clothes at school, it would be very worth showing off.

In terms of functionality, Gore-Tex fabric is adopted, which fully meets the demand of hard-core outdoor fans against harsh environment in terms of outdoor wind and waterproof.

It is not easy to maintain functionality and beauty. The early ACG failed to grasp the preferences of consumers in aesthetics and gradually became mediocre.

At the end of 20 14, Nike invited Errolson Hugh, the manager of ACRONYM, to join the creative team of ACG, adding the tone of the city to the original hard-core outdoor home scene, and conveying the climate scene in the city to people.

Although ACG has not been widely publicized, its influence in China is not small. For example, the 00 1 brand experience store in Shanghai has a special area to sell ACG products for purchase. And in Nike's official website, App or Tmall flagship store, ACG products have been selling well.

The purple label of the north face-the beauty of the trend of the city.

North Face was founded in 1966, and its brand positioning is dedicated to providing professional adventure equipment for outdoor athletes. Competitive sports were popular before the 1980s, so the development trend of most brands is guided by this.

With the development of society, revival sports such as mountaineering and camping have become popular, followed by the decline of competitive outdoor brands.

In 2003, Goldwin decided to launch a new branch line, and Ichiro, the manager of nanamica, was responsible for the creativity, and the purple label of North Face was born.

The reason why the purple standard branch line was created was because the main line clothing was used outdoors in the city at that time, which made the urban commuters wear all functions, which not only did not make it more convenient, but also affected the beauty of the city.

Therefore, the birth of the purple label also means that they want to improve their products into clothes that can be worn in the city while maintaining their functionality, and add the concept of fashion to the greatest extent, so that outdoor and city are neither separated nor replaced.

With the help of various details produced locally in Japan, Purple Label transformed the northern face with modern European tailoring and quality-oriented concepts, and incorporated technologies such as Gore-Tex and Cool Max, thus achieving a proper balance between fashion sense and functionality.

At this stage of camping or short-distance hiking, many outdoor enthusiasts change traditional functional clothes into relaxed daily clothes, which can not only satisfy the outdoor feeling to a certain extent, but also multiply the sense of trend, making clothes a more convenient tool in life.

With the city boy's style gradually being loved by people, Zibiao has gradually formed its own outdoor style in Japan.

For example, in the Spring/Summer 2020 collection, purple labels adopted the elements of the current trend, such as tie-dyeing, zebra stripes, lamb hair, polar fleece and tannin, which brought color and collocation into the outdoor trend and expanded the outdoor audience in many cities.

With the development of Purple Label, it has accumulated a certain popularity, attracted a part of consumer groups, hoping to gain a bigger market, so the series of North Face Purple Label entered China on 20 19, and its store is located in Sanlitun, Beijing. This not only stimulated domestic consumer groups, but also brought more development space for Zibiao.

Columbia Black Label-When you meet Japanese outdoors.

Colombia, born in 1938, started by selling raincoats and rainhats. In order to seize more business opportunities, products have changed from single to diversified, such as shirts, functional pants, backpacks and ski suits, which are the development direction of Columbia University. But slightly different from traditional outdoor brands, Colombia prefers leisure outdoor.

In 20 15, KITH, an American street brand, found Columbia twice to launch co-branded products, leading Columbia's development in the street outdoor field with excellent presentation effect and influence. Although it developed later than North Face, Colombia also seized the opportunity to expand into new markets.

When outdoor brands launch the Japanese line, the designer's concept always affects the development trend of the brand. In 20 16, Columbia released Columbia Black Label, which was designed by Kobayashi, the manager of Japanese brand Mountain Research.

Similar to the concept that Kobayashi Festival is developing in mountain research, most of the products of Black Label are designed and made into mountaineering clothes from the perspective of facilitating people's lives.

For example, Columbia Black Label X Mountain Research's first co-branded item can be disassembled freely according to various occasions, in addition to wind and water resistance.

Columbia Black Label is not in a hurry to become popular, but puts product quality first in a down-to-earth manner. Columbia Black Label aims to incorporate a style that is more suitable for Asians into traditional tailoring. Starting from the outline and style, it is more suitable for Asian aesthetics and more comfortable to wear.

Phoenix —— From Snowfield to Urban Function

Alk phenix, a functional clothing branch of Japanese ski veteran Feniks, is also deeply loved by outdoor trendsetters. Feniks is the first brand in Japan to release down ski clothes, and introduced GORE-TEX fabric technology to Japan.

In 20 15, Feniks launched its own young branch line alk phenix, which was impressive in the design of urban functional style. Alk means "walking" in Japanese, so this series of positioning is also in daily scenes.

Alk phenix has adopted multifunctional design and tailoring in line with contemporary urban commuters, and added storage details that are convenient for people's lives, all of which reflect the characteristics of urban functions.

It can be seen that the Japanese branch line has gradually matured in fabric, tailoring and creative design. With its own system and understanding, it has also brought more choices to outdoor enthusiasts.

At present, alk phenix is still a minority brand in China, and its popularity and purchasing channels are not perfect enough, and its development in China market is not strong enough. However, a good brand can be deeply rooted in people's hearts at any time in terms of quality, and it is hoped that alk phenix will have a better development in China.

Outdoor is a cool thing. When outdoor becomes a way of life and comes into our daily life, we also hope that outdoor elements can decorate our city life.

When we are in this city, we will still miss life in Shan Ye. Grass in the forest, sunshine in the morning, cold wind in the valley, dazzling light in the snow. ......

Urban commuting, camping and other light outdoor scenes, outdoor clothing is no longer so extreme. It can be cool, trendy, comfortable and beautiful. The important thing is that our outdoor nature will keep us proud!

Good-looking outdoor brands are far more than that.

Which outdoor brands are the main force in your wardrobe?

Which outdoor brands' designs make you a loyal fan?

Let everyone see your beloved brand!