How to express business model

Question 1: What is the definition of business model? How to describe the business model? What exactly is a business model? Business models are very broad. Almost anything related to business activities can be included in the scope of the business model. Therefore, the e-commerce model, B2B model, B2C model, auction model, reverse auction model, advertising revenue model, membership fee model, commission model, community model, etc. that we often hear have become business models of enterprises. Although the content of business model is very broad, it is not all-inclusive. Under this circumstance, whether it is corporate management, news media or analysts, when everyone talks about business models, it is no exaggeration to say that most of them do not know business very well. What exactly does pattern mean. The phrase business model has now become a basket into which anything can be put. The business model is everything but nothing. The resulting confusion makes it lose its guiding significance for business operations. The term business model has been abused and misunderstood. Therefore, it is very necessary to clarify the connotation of business model.

To understand the concept of business model, we need to start from two aspects. On the one hand, the business model examines the enterprise from a new perspective and is a theoretical and operational system for corporate profitability that is being formed and developed; on the other hand, the business model covers the enterprise's resource acquisition, production organization, product marketing, and after-sales service. to research and development, partnerships, customer relationships, revenue methods and just about everything.

In short, a business model is a company's profit model. For for-profit businesses, the concept of profitability includes two elements: cash flow and profit. Therefore, the so-called business model is a systematic method for enterprises to explore the profit sources, generation processes and output methods of the business they operate, and to allocate corporate resources and organize all internal and external activities of the enterprise around the core of how the enterprise makes profits. Through the design of corporate business models, companies can clearly understand how to make profits. Simply put, it is about the question of “what does a company do, how to do it, and how to make money”①.

2. Components and types of business models

2.1 Components of business models

Generally speaking, a business model must meet at least two necessary conditions: First, the business model must be a whole with a certain structure, not just a single component; second, there must be an internal connection between the components of the business model, and this internal connection organically links the components. , so that they support each other and work together to form a virtuous cycle.

As a profit generation model, the business model is naturally inseparable from three elements: profit source, profit generation process, and profit output form. Because if there is no source of profit in the operation of the enterprise, it is impossible to talk about profit, operation and development. Therefore, it is impossible to talk about the profit generation process and the form of profit output. The business model as the enterprise's profit model is meaningless. It can also be seen that these three elements of the business model also coordinate with each other. Therefore, the design and selection of business models is always inseparable from the research and exploration of the company's profit sources, profit generation processes, and profit output forms.

2.2 Types of business models

Business models can take many forms, which can be roughly divided into the following types:

(1) Product profit model : It means that in the daily operation and management of a business, operators always use products as the carrier of profit generation and output, and all business elements of the enterprise are cultivated and configured around product differentiation.

(2) Scale profit model: refers to the business management idea that in the development process of an enterprise or business, expanding the market space or business scope is the basic guarantee to resist competition and obtain profits. For example, mobile phone retail chain operation is a type of scale profit model.

(3) Service profit model: a profit model that adds value to products by providing services that customers demand, or by adding or innovating services to products, thereby more effectively satisfying customer interests. This is widely used in the retail industry. The retail industry itself cannot provide customers with material value that determines the quality of products, but it can determine the way and channels for products to reach consumers. The level, form, and content of services can often add value to products. , service is real in the proportion of profit factors.

(4) Other profit models, such as channel profit model, brand profit model, industry alliance profit model, etc.

There are many types of profit models. The key is for business operators to design a profit model that suits the internal and external environment of the company. Moreover, a company's profit model can adopt many profit models and can take a variety of profits.... ..gt;gt;

Question 2: How to describe the business model of a specific enterprise? Describe from the following aspects:

1. Business positioning

2. Development model 3. Business method

4. Product structure

5. Marketing and Promotion

Question 3: How to better understand and express what a business model is? Business model is one of the important research objects in management. Mainstream business management courses such as MBA and EMBA are all about “Business model” is given varying degrees of attention. In the process of analyzing the business model, we mainly focus on the relationship between a type of enterprise and users, suppliers, and other partners in the market, especially the logistics, information flow, and capital flow between each other.

Business model: There are various transaction relationships and connections between enterprises, between enterprise departments, and even between customers and channels, which are called business models

Business models are entrepreneurs’ creativity. Business creativity comes from the enrichment and logic of opportunities, and may eventually evolve into a business model. The logic of its formation is: Opportunities are the possibility of delivering clearer market needs through creative resource combinations (schumpeter, 1934; Kirzner, 1973), which are unspecified market needs or unused resources or capabilities.

Question 4: Description of business model innovation The description of business model innovation should essentially include three parts. The first is to explain the new business model or what the business model will look like after innovation. The second is to explain how the new business model is different from the original model or the business models of other manufacturers, and what is the innovation. The third is to explain how business model innovation occurs and what the process is like. Being able to clearly describe new business models or existing and other corporate business models is a key prerequisite. The value creation activities of enterprises are always carried out in a certain value chain or value network. To analyze and describe the enterprise's business model, it is necessary to understand and analyze its positioning in the value chain or value network. Being in different links in the value chain will determine the elements and characteristics of the enterprise's business model and have different requirements for the enterprise's business model. Under many conditions, the value chain or value network in which an enterprise operates is relatively simple. But under many other conditions, it is much more complicated, especially now that networked production organization has become a trend. In the traditional radio and subsequent television industries, the value network is relatively complex, and the value network of the Internet is even more complex. The characteristics of a business model are closely related to its positioning in the value chain. But how to describe the business model specifically? A business model is a system, consisting of three aspects: different components, the connections between the components, and the "dynamic mechanism" of the system (Afuah et al., 2005). The nine elements of the business model are expressed in a more specific form and interact with each other to form an organic whole, forming the specific form of the enterprise's business model. The functions of each element and the relationship between them must be carried out under a certain dynamic operating mechanism. This mechanism is also an important aspect of the business model and can be reflected in competitive strategies and related systems, such as how to motivate employees.

What is discussed above is the business model at a certain point in time, or it is a static description and examination. However, the various components of the business model and their relationships and dynamic mechanisms are actually not static but dynamically evolving. Execution and implementation are also an important part of the business model dynamic mechanism. Business models always need to be implemented to realize their value. A good business model may fail due to poor execution. A weak business model may succeed because of strong management and implementation skills (Osterwalder et al., 2005). Therefore, the business model description must also include certain time and implementation factors. In short, when describing the business model from three aspects: constituent elements and specific manifestations, interconnected relationships, and "dynamic mechanism", it must also be placed in the value chain or value network, within a certain time span, and include dynamic implementation content. In this way, it will be more helpful to describe the business model clearly. Due to the complexity of the business model itself and the complexity of the business model innovation process, there are many details and contingency factors are also important. Therefore, adequate description is difficult, if not impossible. Even so, in many cases a rough description sketches out. The description of business model innovation can also use some diagrams and tables to supplement the components of the business model, their relationships, similarities with other models, etc., which is more intuitive and easier to understand.

Question 5: How to write a business model book. An excellent business plan will definitely "move"

A venture capital manager once described the business plans he read within a month. : Half of the 100 business plans will be eliminated during the initial review; after a few hours of more detailed evaluation, another 25 will be rejected; after a more in-depth analysis, the remaining plans will probably Another 10 did not meet the requirements.

Among the initial 100 candidates, only a few companies' proposals can enter the relatively in-depth analysis and evaluation stage, while only a few companies can successfully negotiate the conditions of the contract and finally obtain investment. Less. This shows how important it is for companies looking for venture capital to formulate an excellent business plan.

So, how does an excellent business plan come out?

Tell me six things clearly

“VC’s investment criteria are nothing more than three: Is the future market big enough and is it capable of growth? Is the company’s business model feasible? Or has it been proven feasible? Is the company's team excellent and strong enough in execution?" Wu Minghua, a partner at Square Capital, gave the basic criteria for VCs to look at an investment project. Therefore, in a sense, a business plan is a written material that meets VC investment standards, but the specific how to write it has its own relatively standardized format and content.

Wu Minghua believes that to write a complete business plan, six aspects need to be clearly stated, namely: company status or introduction, business model, market size and strategy, competition and barriers, team and financing financial plans. "These six aspects are necessary content in the business plan. Among them, investors are most concerned about the four major contents: business model, market size and strategy, team and financing financial plan. These four contents especially require entrepreneurs to The plan focuses on analysis and description. ”

The business model is one of the core factors for the success or failure of the project, and it is also what investors are most concerned about. In the plan, the business model section mainly describes how your company makes money, including who you provide products or services to, what is the main content of your products or services, how do you collect money, and how do you How the product or service is produced and provided, etc. "It's best to make this part simple and clear, so that everyone can see how you make money at a glance."

In addition, investors are also very concerned about the future development potential of this project, that is, market size and strategy. This part mainly includes the size of the total market for the products or services you provide, and how much market share your goal is to occupy. This part allows investors to understand the total market size of your company and what means you use to occupy these markets.

In this way, after reading this part, investors can understand whether this market can cultivate a company that can IPO on the public market.

The team has always been the most important factor for investors. Many VCs do not even look at the projects but only the people, chasing people to invest. This shows how important the entrepreneurial team and individuals are. This link mainly includes the resume and background of the current shareholders, the resume and background of the operating management, the current division of labor and incentive mechanism of the team, as well as the internal decision-making mechanism and other internal control systems. “VC invests in people, invests in people, and then invests in people, so everyone pays most attention to the team. The reason is that as long as the team is good, models, markets and profits can be created. Therefore, corporate financing should focus most on the team, and investors are most concerned about it. It’s also about the team,” Wu Minghua emphasized.

For investors, the last thing they care about is how much money is needed and how to return it, that is, the financial plan for financing. This section is relatively professional, and many entrepreneurs fail at this point. Some entrepreneurs are unclear about how they should spend the funds they have taken, what purpose they will achieve after spending it, how investors will exit, and the returns on exit, etc. "If you can't tell the source and provenance of these data, there is no way to evaluate the value of your enterprise, and there is no way to prove whether the equity you get the funds and give to the VC is reasonable, so the financial part is very important." Wu Minghua reminded , entrepreneurs often need to consult professional companies for this part of content, and with their help complete the writing of this relatively professional and complex content.

Don’t just stand in your own perspective

Many entrepreneurs think that business plans are written for investors, so they always think about how to impress them, in terms of content and form. The decoration design is very particular. As a partner of a venture capital intermediary, a large part of Wu Minghua's job is to review a large number of business plans and then recommend companies with clear, accurate descriptions and potential to venture capital institutions. Therefore, he has many perspectives that are different from those of entrepreneurs. "The business plan is not just for investors, it...gt;gt;

Question 6: How to say business model in English

Question Seven: Business model, core competitiveness How to say business model in English: merce patt order rn

Core competitiveness: Core petition

Thank you, give me 10 points, I haven’t seen you for a long time Great score...

Question 8: How to innovate the business model? Innovative business models are the dream of enterprises or businessmen. If a business model is copied infinitely, it means that the market will be different. Death and glory. So innovation is the eternal theme of enterprise development. Therefore, I think there are good business models for a certain period of time, but there is no eternal good model. We might as well start with the evolution of human business models. The product of exchange. The first business model of human beings is bartering. The second business model is bartering with equivalent value, such as gold, silver and jewelry. The third business model is the first three. Business models have gone through a long period of time. Since humans entered the industrialization era, business models have also increased. Since the beginning of the new millennium, or the beginning of the information age, with the continuous increase of commodities, the continuous changes in exchange methods, and the relatively fixed and relatively fixed exchange locations. Business models are constantly changing. I am afraid no one can explain clearly today. A business model is different from patented technology and needs to be declared and confirmed. Therefore, the confusing business models are really dizzying and dizzying. Feeling. Even the same business model is often renovated in the hands of different people, injecting freshness and vitality into contemporary society. Every large-scale enterprise is pursuing its own business model. Expand product sales channels. I don’t have mature experience and dare not make any comments. However, I have some experience in consulting for several commercial companies. Teacher Zhang Guoxiang is also willing to share and discuss it with everyone.

1. Create your own path, never follow the trend (what others don’t have, I have). Creating your own path, and what others don’t have, I have, is the best state pursued by the business model. To achieve this, in addition to continuous innovation, we must also innovate. To a large extent, this kind of innovation is management innovation, and of course it must be supplemented by technical means. Let’s take a look at several major business models that have combined with technological progress in recent years and boldly innovated in management methods to lead the trend. From telephone marketing, email marketing, mobile phone SMS marketing, to blog marketing and website marketing, since 2003, there has been a theme almost every year, and its innovators and pioneer users have all gained huge commercial profits. Among them, the most successful one is the mobile phone text message to say New Year greetings. Each of the 1.3 billion Chinese people is worth more than 1 billion. What a creative design. How much revenue have China Mobile and China Unicom gained from your fingers? I'm afraid no one can figure it out. 2. Outperform others in technology and do better than others (I am better than others). When all household appliances are compromising with Suning and Gome, only Gree Electric is independent. They insist on going their own way and opening their own stores, and they work hard on professional production and management. Ten years have passed, and Gree has not fallen under the siege of dealers. On the contrary, relying on its own professionalism, concentration and concentration, and taking serving customers as its own responsibility, Gree not only leads in quality, but also has outstanding social responsibility. They do not set the minimum standard as the standard, but regard lifelong customer service as the purpose. Gree has become the real number one air-conditioning brand in the hearts of customers. When the financial crisis hit, Gree still maintained a prosperous production and sales. Gree is the first to make the commitment of "ten-year replacement and lifetime warranty". Gree's market position is more stable. 3. Do the opposite (I take what others abandon). The business model can be innovative or innovative, and I take what others abandon. When others give up, perseverance is victory. In extraordinary times, we must dare to think reversely. The social benefits achieved by Gree's insistence on neither laying off employees nor cutting wages are self-evident. I also want to talk about my brother’s cotton gin. When others were keeping their pockets tight and not purchasing or producing, my brother insisted on producing, never closed the business, and increased employee wages. Even with fewer management staff, the quality of cotton processing is still guaranteed. When others stopped production, his products became more popular. 4. Be prepared for danger in times of peace and take the initiative to give up (people take things I give up) When a certain business model becomes the target of imitation by everyone, smart businesses should take the initiative to give up. Any good method is restricted by time and can only succeed in stages, but not eternally. Ten years ago, karaoke bars were very popular, but some owners changed hands when the business was at its peak and busiest. When a friend introduced this case to me, I did not understand the meaning of this at first. It wasn’t until two years later, when karaoke gradually faded out of the market, that I quietly realized this. Because the boss’s words during the transfer impressed me deeply. She said: "Chinese people like to follow trends, and people will soon get tired of karaoke." Some people say that the business model is to pursue new, unique and strange, but I disagree. Business models that use vulgar advertisements to drive sales are despised by decent people. No...gt;gt;

Question 9: What are the business models? What are the operating models? How to express it? The e-commerce model is not yet mature enough, and innovation requires the support of various platforms and resources. National legislation on network systems and regulations is not yet sound enough, and currently, from a national level, there is only a small taste of the e-commerce field. We have very little understanding. We can only say that the new generation is leading this area. Therefore, the Internet still needs an evolution. This process must occur. Of course, this process will take time to run in. When the Internet can be truly universal, In order to survive in the e-commerce field, there must be innovation. At present, there is only a single model, and the entire field has not spread. It has only been based on certain large platforms as the backbone. Therefore, it is reasonable to copy means and strategies. There is some good government support for e-commerce, but it will take a lot of time to take shape.