Tell me what you think about Baidu

I majored in computer science, and I think there is nothing wrong with the business model of PPC. It was Bill Gross, the GoTo company he founded, who first invented PPC, a new business model in the search industry. , which revitalized the search that was gradually declining at that time. If there was no bidding ranking, more spam information would flood the entire Internet. Those unscrupulous businessmen wanted to make their websites appear higher on the small computer screen. position, they will try all kinds of cheating methods.

Baidu adopts a bidding ranking business model. The bidding search results are mixed with the natural results. At the same time, the bidding search items have the words "Baidu Promotion" in the lower right corner, while the natural search result items have the words "Baidu Promotion" in the lower right corner. "Baidu snapshot" words. Sometimes items that are distinguished by a special background color at the top of the search results, and items marked with "Sponsored Links" in the lower right corner are also users participating in the bidding ranking. In fact, you can use this to distinguish between natural search results and post-auction search results.

Google adopts the "AdWords" (AdWords) model, which is placed on the right side of the page and strictly separated from the user's natural search results displayed on the left side of the page, and the number of advertisements is limited to three. And add the "Sponsored Links" logo. At the same time, Google does not rank the ads with the highest bids at the top, but instead ranks them comprehensively based on click popularity, quality and other factors.

For China's small and medium-sized enterprises, I believe that Baidu is still their preferred online marketing platform, and third-party survey data shows that this is indeed the case.

I do not deny that PPC has changed the fairness of information search, but at the same time I also believe that this business model has curbed a large number of fraudulent web pages. If you can limit the bidding keywords to a small range of business terms, I believe it will do more good than harm. Thanks!