What are the operating modes of app?

App operation mode includes advertisement implantation, transplantation, user participation and content marketing.

1, advertising mode

Advertising placement is the most basic mode in app operation. Advertisers implant advertisements in the form of dynamic advertisement columns. When users click on the advertisement column, they will go directly to the website link, and then they can learn more about advertisers or participate in activities. This mode is simple to operate, and can achieve good communication effect quickly and effectively, improve brand awareness, form strong brand penetration and attract more users to register.

2. Transplant mode

The transplant model is based on shopping websites on the Internet. By porting shopping websites to mobile phones, users can browse websites and place orders at any time. Compared with mobile shopping websites, this model has the advantages of quickness, convenience, rich content and many general preferential measures.

3. User participation mode

The main application types of user participation mode are website transplantation and brand application. Enterprises publish their own positioning applications to the app store for smartphone users to download, and users can intuitively understand the information of enterprises by using this application. This model has strong experimental value, which can let users know about products, enhance product confidence and enhance brand reputation.

4. Content marketing

Using pictures, text, animation and other media to convey the relevant content of enterprises to customers and promote sales is to convey valuable information to users through reasonable content creation, release and dissemination, so as to achieve the purpose of network marketing. Content marketing can help enterprises realize the role of "thought leading" and improve brand loyalty and viscosity.

Extended data:

Specific content of APP content marketing

1, timeliness content

In a certain period of time, the most valuable content, timeliness content, is paid more and more attention by marketers, and is gradually used to maximize its benefits. Marketers use timeliness to create valuable content to show to users. As a qualified marketer, we must reasonably grasp and use this time period to create rich theme content.

2. Instant content

The content fully shows what is happening now. Of course, the instant content strategy must be timely and effective. If events and things are of record value, content writing must be completed in the first time. The reason is that the difference between the first report and the second report is much bigger than we thought, and the value brought by it is even more different.

3. Persistent content

The gold content of the content does not change with time, and the content is not limited by timeliness at any time. As the mainstay of content strategy, persistent content has to be highly valued. The value brought by persistent content is continuous and lasting. Persistent content has always been the mainstay of enriching website content and occupies a certain share in many different types of content.

4. Program content

There are many factors that need to be considered in making a logical and marketing strategy plan. The positioning of the audience, the determination of the target, the determination of the theme, the marketing platform and the expected effect should all be reflected in the planning. However, these factors must be determined through market research, comparative analysis of data and rich experience.

Baidu encyclopedia -app operation

Baidu Encyclopedia-Content Marketing