How to understand member marketing and carry out effective marketing?

affiliate marketing is a good way to maintain customers and improve the rate of customers returning. When your membership base is getting bigger and bigger, the effect will become more and more obvious. So how to know the membership marketing and carry out effective membership marketing? The following small series will talk about it in detail for everyone.

Grasp the core of affiliate marketing

How to understand affiliate marketing? The core of member marketing system is a complete member information database. This information should include basic customer information, order information, consumption details, source channels, etc. It is an intangible asset of the enterprise, a core resource of the enterprise, and an important part of the enterprise's marketing strategy with its own brand as the core.

most businesses equate membership with coupons, advertisements, group buying and other marketing methods, and think that membership is just a marketing form. In fact, the member information is the key point. Only by grasping the member information, analyzing and carrying out active and accurate marketing can we generate value. This is also the core point of data marketing, which is the central point for enterprises to carry out marketing.

Only by establishing a customer information database as the core of membership marketing can enterprises build their own "market fortress" and resist the risks of economic competition in the commercial market.

however, the member information database is not at the same level as short-term business means such as coupons, advertisements and group purchases. Repeatedly relying on price reduction and a product discount to attract consumers, this business thinking is quite backward, which is the gap between traditional industries and Internet companies.

the significance of affiliate marketing

mobile internet technology will surely open a brand-new future for affiliate marketing to break through the original bottleneck. Membership marketing is a marketing method based on individual members. Merchants can gain lifelong consumption value by changing ordinary customers into members, analyzing members' consumption information, tapping customers' subsequent consumption power, and maximizing the value of a customer through customer referral (word-of-mouth communication).

Among them, Deke membership management system's marketing platform can effectively carry out membership marketing.