Media Extension: How Entrepreneurs Develop

The process of self-media entrepreneurship is actually a process of value reshaping, value accumulation, system output and commercial realization. This is actually the core path for the growth of self-media entrepreneurs. After all, those who start businesses through self-media are small people or small-time entrepreneurs with small achievements in a certain field, and their resources and influence are extremely limited. This is because real experts or celebrities, even if they open a self-media account, are often invited by the self-media platform to improve the platform. Big celebrities can also reap greater fame dividends by opening accounts. Big celebrities and platforms are mutually beneficial. Ordinary celebrities One can only be envious of this.

Next, let’s get back to business and talk about the core path for the growth of self-media entrepreneurs.

The first step is to reshape value.

Make a systematic analysis of your past experiences or real-life identity. What are your strengths? Or what strengths can I accumulate? Also think about the resources you can draw on.

For example, although I am just a farmer, my neighbor is Brother Dayi.

Another example, I like history and archeology, or I like beauty...

This process is the beginning of self-media entrepreneurship. 95% of people give up at this stage. The reason Mainly in four aspects:

Attitude issues: Many people do it purely for fun and are not serious or spend three days fishing and two days surfing the Internet. The update frequency and ability cannot be guaranteed at all.

The problem of tenacity: Many people are considered talents after just trying it for three months. Some people may just stay in their ideas and feel that they are not the material and cannot succeed. As the saying goes, there is only one way to succeed, but there are thousands of reasons to give up. The easiest thing in the world is to find reasons for failure.

Learning problems: Poor learning ability, unable to learn, not serious, not in-depth, not long-term, and not targeted. In fact, for many novices, systematic learning platform knowledge, professional knowledge, and experience of big names are extremely crucial, which will avoid many detours. You even need to learn video editing, broadcasting, graphics production and other abilities so that you can be long-term.

Growth issue: Growth is a kind of ability. How to learn to review regularly and improve accurately is extremely critical.

The second step is value accumulation.

As mentioned before, those who start a self-media business are basically not experts. Although they have some expertise, they are basically scattered knowledge points or self-taught. They are often far away from their true majors. Therefore, Systematic accumulation, learning and practice in the early stage are extremely critical.

After the first step of value reshaping, determine the direction of personal entrepreneurship. For example, what I want to do is analyze the perspective of the education and training industry and share the core five core business capabilities (management level, company operations, marketing, Teaching management, teaching services, etc.).

Take marketing as an example. Although I have been in the industry for many years and have countless successful cases, the industry is always developing, and I am not a marketing major. I need to systematically learn brand promotion, online promotion, mobile promotion, Offline promotion, cross-industry cooperation and special media promotion skills, such as the current hot user growth person in charge, private domain traffic operation, fission, community operation, overseas market person in charge, etc. If you don’t understand, how can you produce something? Moreover, this is a highly practical knowledge module. How to ensure its practical effectiveness?

If you can persist through the first stage, this stage is the most tiring and difficult, because it is really professional, complex, difficult, and obscure. Readers generally cannot understand and are not interested. On one side it was extreme hardship, on the other side it was ignored. Therefore, it is indeed difficult to endure it.

But hang in there. It’s really about value accumulation. As many people say, the harder you go, the higher the value you accumulate.

The third step is system output.

A considerable part of the second step and the third step overlap in process, but one point is crucial. Although the accumulation process may be logically rigorous and complete in content, it is more about the content. Even if a single module has a high level, it is still a series of relatively fragmented knowledge module collections, and has not yet formed a large module knowledge system to sort out and improve.

This point determines whether you can become a master of this big knowledge module.

For example, let me take marketing as an example. I am very proficient, specialized and in-depth in several core channels, but the school needs a multi-channel integrated marketing plan. How to position these channels? Who builds the brand? Who gets the core customers? How is the expense ratio broken down? How to define customers?

Only through the issuance of a comprehensive plan and the improvement of system knowledge can the system output be guaranteed.

As far as self-media platforms are concerned, there are many ways of system output, including daily updates, opening columns, etc.

The fourth step is commercial realization.

The content is good, the output system is stable, the analysis and reading volume have increased, and the platform revenue will naturally increase. But it's all small money. Because there are more and bigger realization paths.

Path 1: Pay for knowledge. Go to various paid knowledge platforms to hold live or recorded courses. The course content is high and the income will be considerable.

Path 2: Advertising expenses. If you become a big V, many people will take the initiative to contact you and pay for advertising, hard advertising or soft articles, etc.

Path 3: Book publishing. After systematic accumulation, a systematic knowledge system will gradually be formed. For example, a tough cat published a book "One Year Makes Ten Years". The money for publishing the book is small money. The most important thing is that the popularity of the book will make you Once you become famous, there will be various ways to monetize it.

Path 4: Management consulting. If you are really capable, some companies will ask you to do training or management consulting, and the income can be considerable.

Path 5: Physical entrepreneurship. For example, the popular Nian Gao Mama mainly monetizes through new media operations and e-commerce.

There are many types of monetization methods. In fact, the most critical thing is the value output by an individual and the ability to continuously output value.