How to write a good copy of Internet products

Copywriting for products is to help businesses promote products and increase sales. I think writing a good copy is to do a good job in consumer research and collect good information. According to the different products, targeted preparation.

Good copywriters can talk. Good copy and good design are the most important things. If you want to write a good copy, you must at least understand what consumers want, and insight is the only killer of this product as a copy. Copywriting is a killer in the dark, whether it is a knife or a pen. Tell yourself that you only have one chance, because you have made enough preparations, because you must be confident that you will succeed in one blow, because when you lose that opportunity, you have turned from a killer to a butcher, and no one will pay a high price to kill pigs, and no one will pay you to write a copy.

There is a classic rule in copywriting: AIDA-Attention, Interest, Desire and Action. It is like a panacea in the copywriting circle, which can guide the writing of any copywriting.

1, the essence of advertising-message idea (message idea), this is the key point. It cannot be said that paying attention to picture performance has nothing to do with the length of the copy. Therefore, titles and subheadings often replace the main text and directly attract readers with titles or subheadings. There are more and more so-called "one sentence" advertisements.

2, and an advertisement is a test of the basic skills of copywriting. First of all, we should have extraordinary insight and be able to produce opinions beyond ideology. Be sensitive to everything around you and observe the people around you. Take a beautiful life course as an opportunity to experience life. Accumulation makes knowledge. How to find the pain points of products, or how to find the excitement points of consumers, is not a simple matter. You should be ashamed of using online hot words as copywriting for advertising language. You should stand in a higher place. Good design is enlightening design. Think about Lego bricks, which allow users to use them at will. Good design must be a process that can make copywriting more interesting.

To write a good copy, we must do a good job of field investigation and listen to the voice of consumers. Then use the language that can attract consumers to stimulate the excitement of readers, thus triggering consumption.