Why do China people especially like to buy luxury cars?

Influenced by face psychology, income increase and consumption concept, China people especially like to buy luxury cars.

1. "Face culture" is deeply rooted. China's "face culture" is neither good nor bad. In short, it has always existed. In rural areas, many people are influenced by comparative psychology. If people around you buy it, they will lose face if they don't buy it. Many friends may be disgusted with this vanity, but sometimes they will feel helpless in the face of realistic pressure. The so-called people are awesome. If you have been single for a long time, there will be some gossip among the neighbors. Although it is annoying, you don't know how to refute it. Over time, the "face" mentality has become more and more serious.

2. Consumers have different psychological concepts. Compared with the United States, there is a big gap in our consumer psychology. After all, the United States has developed more than us for decades, and the concept of luxury cars has passed. Nowadays, the living conditions of rich people may be accompanied by family trips, and it doesn't matter if you don't drive. More importantly, Americans have higher assets than us, so people don't care about these things, and their consumption psychology pays more attention to actually enjoying life than these external things.

The income of China people is increasing gradually. With that spending power, we can talk about love. In recent years, China's economy has developed rapidly, and the per capita income of residents has also increased day by day. The basic necessities of life have long been unable to meet people's needs, so people turned their attention to high-end products. Luxury car is undoubtedly one of the best choices, which can not only enjoy the real functions brought by luxury car, but also meet the spiritual needs.

People in China like to buy luxury cars, which is only a specific performance at a specific stage of economic development. With the further development of the economy, this phenomenon will gradually decrease.