The first postal coffee shop in Shanghai sells more than 200 cups of coffee a day. Why is this coffee shop so popular?

It is mainly the curiosity of consumers that has played a driving role. For many people, the fact that the post office can drink coffee before is very attractive in itself. No matter how the coffee tastes, many people will become customers of this coffee shop because of the experience. Nowadays, coffee is no longer a scarce product. There are many merchants in domestic coffee shops, whether low-grade or high-grade. As consumers, you can choose the corresponding coffee shop according to your own preferences, but post office coffee is the only one. It's natural to come and taste it at the beginning of the business. Even if the quality and service quality of coffee are not satisfactory, it is a good harvest to leave unforgettable memories.

As we all know, China Post started to enter the coffee field in Xiamen, where the first post office coffee was opened. As an international metropolis, China Post will naturally not give up such a big market. Similarly, whether you like coffee or not, I believe many people will experience the theme of post office. This novelty-seeking psychology has great practical value for promoting merchants' sales, and it also shows that the business model of postal coffee initiated by China Post has aroused great public concern, and the current market response is worth looking forward to.

Of course, the herd mentality of consumers also plays a role. When everyone goes to the post office to experience different life atmosphere, many consumers who didn't care about this business model will become one of them because of their inner conformity psychology. For a coffee shop, selling 200 cups a day is not hot, but considering that China Post has just set foot in the coffee field, as a brand-new business model, it is not easy to achieve such sales performance at the beginning of its opening, which is also of great reference value for subsequent market expansion.

As a reference, it is not difficult to see that Post Office Coffee, as an attempt of China Post on the road of diversified development, has achieved ideal results so far, and the opening of two stores has aroused great public concern, which is an intuitive proof. I believe that most consumers will have a strong interest in coffee shops with the theme of post office, especially the generation represented by the post-80s generation, who often have deep feelings for the post office and will naturally become loyal fans of post office coffee emotionally.