How to open a small supermarket?

How to open a small supermarket? At present, choosing to open department stores, convenience stores or small supermarkets has become the first choice of many entrepreneurs, because the return on investment of these stores is very small compared with other industries. Let's see how to open a small supermarket.

How to open a small supermarket? 1 1. Prepare funds.

To open a small supermarket, you must first prepare funds. That is, you must prepare the start-up funds. To open a supermarket, it is necessary to choose a site and stock up. Without enough funds, it is impossible. Because money is the material foundation, if you don't have money, just like a clever woman can't cook without rice, it is difficult for you to successfully open a supermarket because you don't have enough money and the capital to start.

Step 2 choose a good address

To open a small supermarket, you should also choose a good address. To open a supermarket, you must have a good port, because the supermarket needs people. If your supermarket port is not good, or the address is relatively biased, it is difficult to have a good business and there are more people. Therefore, it is very important to open a supermarket and choose a good port. If you don't choose the right address, the business of the supermarket will generally be affected.

Step 3 set a good direction

Open a small supermarket, but also set a good direction. The direction here refers to what goods your supermarket is going to operate. Supermarket is a department store, but it is impossible to have all the goods like a large supermarket. The best way is to think about what goods to operate in advance and determine the direction of operation, because with a plan, you can operate better.

4. Determine the source of the goods

To open a small supermarket, you must also determine the source of goods. After your supermarket is opened, it is still very important to find a good source of goods if you want to run it well. Where does your supply come from? How can you replenish it when the goods are sold out? These are all very important, so before opening a supermarket, we should find a good source of goods, and once the supermarket is open normally, we can replenish the source of goods in time.

Matters needing attention

When opening a small supermarket, the second problem we should pay attention to is the good location. It is not good to open a supermarket, because the geographical location of the supermarket will greatly affect the business of the supermarket, so before opening a supermarket, we must carefully investigate the address and choose the right address before opening a supermarket.

When opening a small supermarket, the third problem that should be paid attention to is honest management. As a small businessman, you must remember that only by operating in good faith can you win many repeat customers. If you don't pay attention to honest management, you will offend customers, offend repeat customers, damage the reputation of your supermarket, and of course affect business.

How to open a small supermarket? Small supermarkets are at a disadvantage in capital and scale, and it is difficult to survive if they compete with big supermarkets in strength. You should combine the advantages of small supermarkets, start with meeting the current market demand vacancies, and find development space in areas where big supermarkets are difficult to get involved. These aspects:

1. Adjust the commodity structure to meet the daily needs of customers. Fresh food such as fresh meat and vegetables is a commodity that people buy almost every day. Small supermarkets are located in residential areas, with good shopping environment, which has the advantage and possibility of occupying this part of the market. Small supermarkets should increase the proportion of fresh vegetables and cut meat, and at the same time, on the premise of ensuring breakeven, make reasonable sales prices with reference to the prices of traditional vegetable markets, and strive to achieve low prices and good quality to meet the needs of customers' healthy eating.

At the same time, consumers' habit of buying daily necessities is to buy them nearby, and the prices of such commodities are relatively low, so consumers rarely spend energy going further and further. Therefore, another focus of small supermarket management should be frozen food, convenience food, seasoning, washing, department stores and household consumables. , so as to facilitate customers to buy and meet their supply of goods temporarily in short supply at any time.

Second, adjust the price structure to retain target customers. Small supermarkets are small in scale and lack of funds, so it is impossible to guarantee the price advantage of all commodities. The competitive advantage of small supermarkets can be guaranteed by subdividing customer groups and giving preferential prices to target customers.

Small supermarkets can set up special price areas in supermarkets, and sell commodities frequently purchased by nearby residents at low prices, so as to meet the demand of target customers for low prices and increase the target market share. Secondly, the business circle is analyzed to find out the secondary target customers. If the supermarket is close to the school, then students are the secondary target customers of the supermarket. Stationery, fast food and mid-range daily chemical products should be kept at low prices to meet their living and learning needs.

Third, be familiar with customers and improve intimacy. In the process of shopping, if the service staff of the supermarket can get familiar with the customers who often patronize and greet them actively, customers will feel that they are an important member, and this sense of identity will make them willing to patronize again.

The customers in small supermarkets are relatively stable, so it is easier for service personnel to get familiar with customers and understand their shopping habits and needs. Therefore, if the service personnel can provide personalized shopping guidance during the shopping process, they can increase their personal identity, feel at home and improve customer loyalty.

Fourth, advocate full service. Create added value of shopping. At present, the main shortcomings of supermarkets are on-the-job and additional services. Compared with large supermarkets, small supermarkets have smaller shops and higher accessibility to supermarket personnel.

Therefore, serving the whole process and creating added value of shopping is another breakthrough point for small supermarkets to meet market demand. For example, if the supermarket does not have the goods that customers need, the purchasing staff can provide customers with shopping guide information; Tally clerks take the initiative to help customers who buy in bulk pack and load cars; If there is a problem with the quality of the goods, the supermarket will contact the supplier in time and solve it for the customer at the first time. These services enable customers to gain additional value beyond shopping and meet customers' needs to the maximum extent. However, it is difficult for large supermarkets to provide these additional services because of their large scale and slow response.

5. Provide on-site service to meet the needs of high-end customers. The working hours of the high-income class are tight, and they have less time to do housework and shopping. They often buy a lot of food and daily necessities at one time, but this can't meet their needs for a healthy life.

Therefore, for high-end groups, small supermarkets can take advantage of convenience and introduce door-to-door service measures: deliver fresh and other daily necessities to customers' homes, and provide them with shopping information to help them buy the goods they need and solve their worries. In door-to-door service, price is the secondary factor, and the key is service, which should be practical and closely related to demand.

Therefore, the price of goods providing door-to-door service can be raised appropriately, but the key is to let customers really benefit from it, establish long-term relations with supermarkets, and open up new profit space for small supermarkets. Any large supermarket evolved from a small supermarket. Small supermarkets should fully grasp their own advantages from the beginning, so that they can become large or chain supermarkets in the future.

How to open a small supermarket? 3 1. Before buying equipment for decoration, all kinds of equipment should be arranged in detail on the store floor plan: cashier, refrigerator, freezer, ice cream cabinet, tobacco and alcohol rack, shelf (these equipment should also be implemented before decoration, or a specific floor plan should be drawn after knowing the size of each equipment), so as to make arrangements during decoration.

2. decoration; In the decoration design of convenience stores, simple and clean decoration style is used to build convenience stores, without too much luxury and decoration, so that customers can see the distribution of all goods in the store at a glance. In order to save some investment, use the simplest decoration, that is, DIY.

The wall is painted white with pigment, and the ceiling can be painted white directly. If the roof is too complicated, make some simple ceilings and install lamps. If you can do it yourself, try to do it yourself. You need all kinds of paints and tools, lights, wires, switch sockets and so on. If you want to be beautiful and close to the chain convenience store model, you must invite someone to decorate it.

3, freezer, the most basic need three, an ice cream cabinet, a cabinet (soda), a curtain cabinet (dairy products, cooked food, etc. ).

4, air conditioning, if it is in rural areas or non-commercial centers, it is unnecessary. It is necessary to install air conditioning only in busy commercial centers.

5, shelves, calculated in square meters, every 4-5 square meters, need a set of shelves. Put in the planned number of shelf groups according to your needs, and then go to the local shelf supplier to discuss the price. If it is too expensive, you can also look for it in the second-hand market.

6, alcohol and tobacco cabinets, this can be customized according to demand.

7. Signboard, you can refer to the signboard model of chain convenience stores and modify your own signboard to make it brighter and more eye-catching.

8. If the cashier and cash register are in the countryside, they can be used. But you must know the price; If not, install a cash register.

To sum up, the facilities needed by convenience stores include: interior decoration, freezer, air conditioner, shelves, signboards, cash registers and cash registers. Estimate the total price of these equipment according to the local price level.

In addition, the upfront investment cost also includes the following items: the deposit of the store (usually two months' rent), the monthly rent of the down payment, and the payment for the first batch of goods. If it is the first batch of goods, it depends on the size of the store, the level of operation and the types of goods. You can try if you put the goods you want to sell, what is the total retail price of these goods? Think of this as your first purchase. Anyway, it's better to prepare more than you actually need.

If it is a franchise store, it is a one-stop service from the location of the store to the opening and business guidance, and there is no experience in opening a store training.