What does Douyin mean by building ponds and raising fish?

The purpose of opening a Douyin store and building your own fish pond is to attract fans.

Pisculture, an Internet buzzword, does not refer to fish as it is commonly called, but to people, and has the meaning of raising girlfriends and picking up girls.

Another meaning is to not refuse or accept people who like you, to catch them and let them become fish in your fish pond. Fish farming comes from the fish pond story of the CEO played by Zhang Han in the TV series "Shanshan is Coming".