Books on how to run a rookie station

This paper introduces Ali's operation classification and responsibilities, mainly including category operation, KA operation, seller operation, product operation, activity operation and user operation, which is suitable for students who are engaged in e-commerce operation.

② the light of operation

This book contains a lot of summaries of the way of thinking and doing things for entry-level operations, as well as some introduction of actual combat cases. It is a relatively complete overview of the work content and methods of each post in operation.

(3) "Learn from Little Fairy"

This book contains five major operation themes, more than 40 kinds of operation tools and channels, more than 50 kinds of operation methods and skills, and 100 real grounding operation cases, which can help newcomers master a full set of practical skills and build a complete operation system.

④ Growing hackers

This paper introduces the low-cost explosive growth achieved by many Internet companies by using "hacker thinking", which is also a point that operators must consider now: at present, the traffic cost is getting higher and higher, and how to acquire users and increase revenue at low cost has become a problem that every enterprise must face.

⑤ Operation precautions

How to operate? How to operate so as not to make yourself exhausted or even overwhelmed? How to communicate effectively with users? How to capture the top 20% core users? How to quickly find a breakthrough when the enemy is forced to fight? How to crush the scalp to improve the conversion rate?

⑥ "explosive replication"

The writing method of sales manager's long-term copy summarizes the fixed routine of writing: the title attracts attention, stimulates the desire to buy, wins the trust of readers, and guides the order to be placed immediately, and analyzes how to improve the conversion rate of long-term copy with many practical cases.