Specific format and model essay of press release

The basic format of press releases is mainly divided into the concept, characteristics, types and writing of special reports. The following details are introduced:

1, the concept of special story:

Special report is different from news and communication, and it is a genre. Take in the most characteristic and expressive fragments of news facts, and portray strong visual and emotional effects through various expression techniques, so as to make them have a three-dimensional sense, so as to show news facts and themes more intensively and prominently.

2. Features of special reports:

Vividly and intensively reproduce scenes and characters; Render and contrast the atmosphere, forming the induction process of visual nerve emotional thinking; See the full picture.

3. Types of special reports:

(1) Event Close-up: Capture and reproduce key scenes of major events.

(2) Scene close-up: the reappearance of wonderful scenes in news events.

(3) Close-up of characters: reappearing some behaviors of characters, vivid and vivid, with strong sense of action.

(4) Close-up of scenery: description of rare scenery with special significance or value.

(5) Work close-up: a vivid representation of the work scene.

(6) Miscellaneous features: vividly reproduce various news scenes with close-up value.

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4. Writing close-up stories.

(1) Select a shot (including clips and plots) and zoom in.

(2) To grasp the characteristics of people and things.

(3) We should grasp vivid images and capture the trends and trends of people and things.

(4) Grasp the perceptual things. Emotions can be touching, and we should be good at properly expressing people's anger, shock, anxiety, sadness, fear and other emotions, so that emotions can be integrated into things and feelings will not overflow. Capture the climax of news events.

(5) We should use more descriptive techniques to make the death scene vivid, but we should strictly abide by the principle of news authenticity and not exaggerate, fictionalize or reasonably imagine it.

Note: 1, the concept of feature story is to capture the most characteristic and expressive fragments of news facts for close-up, which is different from news and communication and is a genre.

2. The writing of special reports should focus on vivid images and capture the dynamics of people and things instead of scribbling.