Is it Tang Dynasty 3’s one-stopping success or Li Huanying’s dark horse counterattack? Let’s rationally analyze the two movies released during the Spring Festival.

The most popular thing during the Spring Festival in 2021 is undoubtedly the cinema. Supermarkets with cinemas have also led to the prosperity of catering, clothing, children and other themed businesses. Even some normal vegetable markets have no one upstairs. Even the small theaters that were interested were sold out. The film industry, which has been frustrated by the epidemic for a whole year, and the audience who have been frustrated for a whole year, even in the face of the highest ticket prices in history, rushed to the theaters, setting a record of more than 10 box office for seven consecutive days during the Spring Festival. The spectacular record of 100 million makes people sigh: China's film market is so good, the Chinese people's consumption power is so strong, and the living standards of Chinese people have improved!

Among the several Spring Festival blockbusters, the most outstanding ones are "Detective Chinatown 3" and "Hello, Li Huanying". For these two movies with high box office and high popularity, I think As an ordinary movie watcher, I will rationally express my true opinions:

1. About word of mouth

Many people will use Douban ratings as a measure of the quality of a movie. Standard, currently Li Huanying's Douban score is as high as 8.2, which can be said to be a high-scoring movie, while Tang Detective 3 is only 5.7. By the way, I should mention here that the scores of Tang Detective 1 and 2 are 7.7 and 6.6 respectively, which will be used later.

Before watching a movie, I will refer to the reviews of amateurs, and forget about the average reviews from experts. I cannot reach that level of aesthetics, nor can I understand their so-called deeper meanings, and I am more susceptible to some trolls. Insincere misleading. In terms of film reviews, the characteristics of Taopiaopiao and Douban are as follows:

Taopiaopiao: Good reviews are generally prefixed, and are generally written by some film review experts and accounts suspected of Taopiaoopiao algorithm. It is not difficult to I understand that only by putting good reviews in front can consumers be attracted to buy tickets. After all, it is a platform that mainly sells tickets. It is actually not difficult to find the opinions of real users if you scroll back. You can refer to them by just reading about a dozen of them, so whether they are good or bad, Taopiaopiao’s ratings can still represent the public movie fans to a large extent. point of view.

Douban: Douban’s film reviews are relatively professional. Many industry insiders or big names pretending to be industry insiders are showing off their expertise. After reading their comments, I feel that I understand the movie. It's too shallow, and I haven't fully understood many philosophies of life. Of course, Douban is also a place where blockbusters fight openly and secretly. Some of the poorer comments there can easily reveal extremely extreme opinions. These are either hired by another competing film, or they are really impressed by an actor in the film. I can't stand it, so this is why Douban's ratings are much lower than Taopiaopiao or Maoyan.

Let’s analyze the real level of the two films:

Detective Chinatown 3

The popularity of the Detective Tang series has actually indirectly affected the audience’s understanding of the film. The higher the expectations for it, the easier it is to create a contrast, because people will compare it with the previous two movies, and attribute similar plots in the drama to "old jokes", and the first people to watch the movie are often Tang Tan or Chen Sicheng's die-hard fans naturally give priority to high-scoring film reviews. However, with the participation of the public and the interference of competitors, it is reasonable for the ratings to continue to decline. Even so, on Taopiao Piao, it has stabilized from 9.3 to the current 9.0 It’s still not easy. I think movies with a score of 8.5 or above on Taopiaopiao are still worth watching.

In addition, if I say that Detective 3 is not as good as Detective 1, I don’t have much objection, but it is a bit too much to be lower than Detective 2. It is a family movie that combines suspense, action, and comedy. The main purpose is to entertain everyone, and the audience it faces is also ordinary people. If you have to find out its bugs, its cultural connotation or the depth of its story, then it is a bit too serious. A commercial film does not care about missing a few "professionals" "Contribution to the box office, Chen Sicheng should be very clear about this.

Therefore, for ordinary viewers, Detective Tang 3 can be regarded as a relatively high-quality movie. After all, the overall logic is relatively clear, there are many laughs, and the acting is not awkward.

Hello, Li Huanying

Jia Ling’s first movie is adapted from a sketch she directed and acted in. I have seen the sketch and was very moved. The movie is also good, and the laughs are the same. I burst into tears. What touched me the most was the scene where Ling told her mother to buy a ticket and take the bus back, but after her daughter's car left, Li Huanying returned the ticket and got out of the car and walked home. It was so much like our parents. I won’t reveal much about the plot here.

Precisely because it was adapted from a sketch, the film was not well received during the pre-sale period and was thought to be just a stage play. However, it unexpectedly made a comeback after its release, and its ratings remained high. Ling is popular, Zhang Xiaofei is popular, and Dawan Entertainment is popular. From being nearly 2 billion behind Tang Tan 3 to currently catching up with less than 500 million, the momentum even has the potential to catch up. It must be said that it has created countless miracles. In this year’s Spring Festival theaters, Li Huanying is on the road to creating another greater miracle.

Li Huanying’s success is largely due to the fact that the movie touches everyone’s hearts. Whether the family is rich, poor, ordinary or incomplete, the inheritance of maternal love and childhood memories are of great significance to most people. It is a feeling that remains in the heart and will never be erased at any age, except for a few high-ranking officials and nobles who are arrogant and domineering.

So, to sum up, two different types of movies are put together for comparison because of the Spring Festival. One is an IP series, which is affected by aesthetics, plot, and expectations, resulting in mixed reviews. 1's opinion, but the movie still has quality and is not as bad as those extremists say. As for Li Huanying, we can see Jia Ling's intentions. Because the combination of laughter and tears is adapted from real events, it is natural that *** Ming is indispensable, and the high score is reasonable.

2. About the movie itself

Putting aside factors such as box office and ratings, let’s talk about some things about the movie itself from Xiaobai’s perspective:

First time doing it There is a clear gap between the director Jia Ling and Chen Sicheng, who has found the secret to hit movies or is already talented in this area.

First of all, Li Huanying's narrative method is very straightforward. It is adapted from the sketch and adds some plots to make the story more complete. Many of the laughs in it also belong to the form of superimposing sketches. Of course, this is not Even if the movie itself is not good, being able to string it together is also an ability in itself. In addition, Li Huanying used the conventional routine of being happy first and then sad, but to be honest, there was not as much joy as expected, and the touching parts were not as exaggerated as in the comments. Generally speaking, this movie, because there is no prequel, may There will be no follow-up. In addition to its own subject matter advantages, it can be said that it is the right time, place and people. It deserves good reputation and high box office, but it does not mean that it is high-end.

Let’s talk about Detective Tang 3. With the previous two films as a guide, the audience will naturally compare it. The higher the expectations, the greater the disappointment. This is also what Chen Sicheng originally intended to use as the final chapter. One reason is that it is very difficult to continue an IP series and maintain a good reputation. But if we just look at Tang Detective 3 itself, it should be said that the film’s rhythm, presentation, laughs, suspense settings, and emotional heating are all handled very well. As for what some experts say about the movie being nonsense and disrespecting the market, let me ask you this: This is a comedy movie, and it is just meant to entertain everyone during the Chinese New Year. What other inspirations do you want to receive through the movie, and how much do you want to learn about life’s failures? ?

So, in general, these two movies are not comparable in themselves. Now that they meet on a narrow road, they will be compared. But in any case, the movies are both good, and we don’t have to worry about them. It's dark, there's no need to slander one just because you like the other, and don't be misled by the insincere words of professional trolls or the unscrupulous self-media who make a living out of this. It's just two movies, just watch it!

Last but not least, there is a phenomenon in any market where things go to extremes. Detective Tang 3 is too high-profile, so it is reasonable to recruit gangsters. With Li Huanying’s fermentation and Jia Ling’s statement not to spoil, It also made the film start to show some bad sounds, so things are unpredictable!