Can you tell me the origin, significance and difference between the emblem of the Beijing Olympic Games and the emblem of the Olympic bid?

The Olympic emblem is the most authoritative image symbol of the Olympic Games. According to the provisions of the Olympic Charter, the emblem designed by each host country shall not be used for advertising and commercial services without the consent of the Olympic Organizing Committee. This provision ensures the seriousness and authority of the Olympic emblem.

Since 1896 Athens Olympic Games, all previous Olympic Games have had emblem designs. 1988 the emblem of the Seoul Olympic games is composed of blue, red and Huang San, representing the philosophical meaning of the trinity of heaven, earth and people. 1992 The emblem of the Barcelona Olympic Games, the upper part of which consists of a dot and two curves, is blue, yellow and red. Blue is the blue Mediterranean, yellow is the sun that shines on Spain all the year round, and red is the life of blood. The design represents Barcelona's long-standing culture and modern vitality. One point and two lines not only symbolize the earth and the sky, but also constitute a person's state of motion, which, like running and jumping, symbolizes Barcelona people's consciousness of actively participating in the Olympic movement. At the same time, this pattern can also be understood as Barcelona people welcome guests from all continents with open arms.

The Winter Olympics also designed its own emblem. These emblems are mostly based on the Olympic forest flag or the flag of the Olympic Committee of the host country, with winter scenery or winter project patterns, which are very distinctive. For example, the emblem of the 10 Winter Olympic Games held in Grenoble, France in 1968, with a white snowflake in the middle and three roses around it, symbolizes the industry, culture, education, tourism and winter sports here.

The emblem of Beijing 2008 Olympic Games was just launched not long ago. "Chinese Seal Dancing Beijing" has the following characteristics:

1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement.

"Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, he skillfully turned into a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm. This work conveys and shows four layers of information and significance:

(1) China culture. Taking the seal (Xiao Zhuan), the symbol of China traditional culture, as the expression of the main pattern, the seal appeared in China as early as four or five thousand years ago. It is a traditional cultural and artistic form with a long history in China, and it is still a widely used expression of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history".

(2) red. Red is a traditional festival color in China, and it has been chosen as the benchmark color of main patterns. Red has always been regarded as the representative color of China, the color of our national flag and the great people and country of China. Therefore, the main color of the logo is red, which represents the country, celebration and traditional culture.

(3) Welcome friends from all over the world to China. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, which shows that China welcomes people all over the world with open arms.

(4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". The modern Olympic movement has always emphasized that athletes are the core, and the emblem is "Chinese seal"? Dancing Beijing embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic.

2. The font design of the emblem adopts the style of Han bamboo slips in China, with unique design.

The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips (bamboo slips of Han Dynasty), which organically integrates the strokes and charm of Han bamboo slips into the font of "Beijing 2008", which is natural, concise and fluent, and integrates with the emblem graphics and the Olympic rings. Fonts not only meet the purpose of market development, but also coordinate with the pattern style of the main logo to avoid being used in the overall logo registration and standard font registration in the future.

3. The overall structure of the emblem is proportional to the independent structure.

After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", namely, Chinese Seal, Simplified Chinese Version, "Beijing 2008" and the Olympic rings are almost perfect, especially the Chinese seal part. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination.

Beijing Olympic bid sign

The symbol of Beijing's Olympic bid is a traditional handicraft pattern in China, namely "concentric knot" or "Chinese knot", which adopts the typical colors of the five Olympic rings. The pattern shows a person's dynamic posture of hitting Tai Ji Chuan, and its simple action lines contain beauty, harmony and strength, which implies the unity, cooperation and communication of people all over the world.

The symbol of the 29th Beijing Olympic Games is also the official symbol of the Beijing Olympic bid committee. It is the core part of Beijing Olympic image and will become one of the most dynamic image symbols in Olympic history. The Olympic symbol "Dancing Beijing" has rich cultural connotations, which fully shows the theme of the 2008 Beijing Olympic Games. The symbol combines China traditional art with modern Olympic spirit by means of seal cutting and calligraphy unique to China with a history of 5,000 years. The dynamic figures outlined by concise action lines imply a runner's posture of rushing to the finish line and embracing victory, which embodies the Olympic spirit of "Faster, Higher and Stronger". The strokes that make up the Chinese characters are very similar to the Chinese character "Jing", and they are completed in a unique font of beautiful traditional China calligraphy, representing the host city-Beijing, the capital of China. The dynamic line can also be interpreted as a "dancer", which shows the desire of 65.438+300 million people in China to run the Olympic Games well and the enthusiasm for welcoming guests from all over the world.