What is the fast food era?

The age of fast food

The so-called globalization. A simple but somewhat extreme term is Americanization, and if we give Americanization another extreme and simple description, it is McDonaldization. A famous American literary theorist put forward a saying that has been repeatedly cited to describe the important landscape in the era of globalization, that is, "the scenery of fast food restaurants next to the highway." - Dai Jinhua

(1) Fast Food And the reverie after the 1980s

The era of fast food has fed a group of idiosyncratic geniuses like me after the 1980s. The French fries in McDonald's make us happy. We can give up white rice and slow-cooked soup and gnaw one after another. The relish reflects our intoxication with this food. I remember the first time I ate McDonald's, it was because my sister was going to Shantou to take the piano exam. We ate this kind of food for the first time in Shantou at noon. When the fries and burgers were served, it felt so full and sore in my throat that it was ridiculous to think about it.

Later, a McDonald's opened near my home. After eating it a few times, it started to taste bland.

Americans value speed in everything they do, and the fast food industry has emerged as a result, while the Chinese are accustomed to "use-ism". As a result, there are more and more fat white-collar workers, aerobics has begun to be shown on TV, and weight-loss products have begun to be sold. Thin girls revel in their skinny texture, while obese women hate their growing waistlines.

(2) The Four Heavenly Kings and Comics

The popular miracle of the Four Heavenly Kings back then has to be said to be the tragedy of the mainland people. As if overnight, groups of primary and secondary school students were knocked down by various groups. When I started using hair gel and hair wax, my beard had not yet grown. When the ends of the hair covering the eyes fall to the mouth, it can be swept up to the forehead in a chic way, and then shaken vigorously - this is a super POSE imitated by various places at that time. Since the word "cool" didn't exist at that time, the word "handsome" could still be heard on the streets. Of course, our eardrums are equipped with the endless love in the tape.

Before Superman came, we were reading comics. Figures such as "Ben Ben" and "Teenage Mutant Ninja Turtles" appear endlessly on TV. I am not opposed to Superman and the series of cartoon images he spawned. At least my childhood was accompanied by the wild imagination and ever-changing movements in cartoons. It's just that the producers of domestic cartoons are always following the trend of Japan, Europe and the United States, and China still can't get rid of this kind of following. Quite hateful!

(3) Supergirl and Superman

When Supergirl came, we suddenly panicked. With a large number of auditions, everyone’s dream stage is here. Looking at the photos of Li Yuchun and Zhang Liangying on the Internet, TV, newspapers, and magazines, I don’t reject them at all. Although I am not a fan of them, I feel very gratified that this group of contemporaries can stand on the stage compared to the four kings of the previous era. After all, this is our label manufacturing, but it is still so cramming and thorough. The rise of Superman inspired science fiction and comics, as well as movies. It's just that it's so difficult for us to even be a basic human being, but we always want to be superhuman.

(4) Jay Chou and the Postgraduate Entrance Examination

When this singer with unclear enunciation appears, it may be time for traditional pop music to say BYE-BYE. His often independent style is so consistent with this era. His rapid-fire raps and slurs made him a unique icon. There are a lot of fans and a lot of imitations, just because they are chicken wings adapted to this era. Every time we face something new, it’s like facing a chicken wing or a piece of French fries, and we have to swallow it quickly. One is because it has just come out of the oven and must be eaten while it is hot; the other is because our taste is tired and it is just to fill our stomachs.

Finally, let’s talk about the postgraduate entrance examination. It is said that the best ways for college students to graduate now are: first, to take the postgraduate entrance examination; second, to take the civil service entrance examination. The biggest advantage of taking the postgraduate entrance examination and the civil service examination is to find a job with a high salary.

This makes me feel a little contemptuous. Although money is very important in this world. But if both of them take the exam just for money, they will definitely not gain knowledge. Einstein did not take the postgraduate entrance examination, but he became a researcher and did nothing in his position, but he devoted himself to learning. As a result, he proposed the "theory of relativity" that shocked the world at the age of 26, which is the age when he is now a graduate student.

(5) The epitome of an era

The fast food era is actually the epitome of our era. The first is that programming replaces inspiration; the second is that craftsmen replace artists; the third is that stars replace thinkers. This is an era where classics cannot be born, an era where you can quickly fill your stomach and force you to digest them quickly.