Which platform will you shop on, Tmall, Suning, or JD.com? What are the advantages and why?

East Suning Tmall is a first-line Internet shopping platform in China. Now is the time for the 618 Mid-year Promotion. Promotional activities of major e-commerce platforms are in full swing. Before answering this question, let’s first Make a detailed analysis of Tmall, Suning, and JD.com. Tmall Mall is an open mall that supports Tmall original brands and brand companies from various industries. Jingdong Mall is a semi-open platform. Jingdong’s self-operated + third-party hybrid model not only enriches products, but also disperses the pressure of capital, manpower and material resources in the supply chain. Tmall Suning

A combination of brick-and-mortar + Suning e-commerce stores. The top 500 companies in the country at least do not need to worry about whether the goods are genuine. Due to the slow start, it now covers traditional home appliances, 3C electrical appliances, and Japanese products. Yongde Store has now joined forces with Taobao and has Suning’s flagship store on Taobao. Mainly home appliances, digital products are the main sales targets. Most of Suning's offline stores focus on electrical products. The discounts are pretty good and relatively advantageous. When purchasing electrical appliances, you can experience them in offline stores or directly from the local Suning store warehouse. Shipping is fast and convenient. JD.com

JD.com, the domestic self-operated e-commerce company JD.com is said to be second, no one dares to say it is first, and the after-sales service is even worse, especially in the field of home appliances and digital services. JD.com’s biggest advantage is logistics , in addition to SF Express, JD.com can provide next-day delivery to towns and villages. In big cities, you can also make an appointment for evening delivery. There are several large warehouses, numerous small warehouses and countless stations across the country. Digital electronic products are a category that JD.com started with, and it is also its advantage. The guarantee of authenticity has led many people to buy electrical appliances on JD.com, and there are often various coupons and price-guaranteed services. If the purchase is expensive, the price difference can be refunded to the customer. Make shopping more secure.

In fact, no matter which platform it is, there will be all kinds of problems, big and small. Some people say that this platform is good, while others say that this platform is bad. Nowadays, many people have gradually become accustomed to online shopping. The big platforms are improving their own shortcomings. The most important thing is to see which platform guarantees the goods you buy, is more cost-effective, and has a good service attitude. You will have the answer after weighing them.

This is a good question. It is very helpful for online shopping to distinguish the advantages of each platform!

I actually do less online shopping now. When shopping online, I basically buy things from brands I am familiar with. I look at different categories, the same type of products, and compare prices on different platforms to see who has the lower price! If the prices are similar, I would tend to choose JD.com! The reason will be discussed later. Tmall: Complete categories, quality is more guaranteed than Taobao!

Tmall was born out of Taobao and was originally called Taobao Mall.

Let’s talk about Taobao first. Taobao is a C2C company. When individuals sell goods, quality is the most difficult to control. Taobao’s advantage is that it has the most complete categories and quantities of products and services on the entire Internet: Taobao has almost everything you can think of and things you can’t think of! It turns out that if I don’t do Taobao, I would be embarrassed to say that I am an e-commerce business. There are many small craftsmen on Taobao who sell some unique small things; but since it only costs 1,000 yuan to open a store on Taobao, the cost of breaking the law is very low. Counterfeit goods and defective products have been growing along with Taobao, making it difficult to manage!

As a result, Tmall, a B2C platform with more credibility, better quality assurance and higher threshold, came into being. The advantage of Tmall is that it has a complete range of categories and more guaranteed quality!

It’s just relatively safe. Tmall also has many miscellaneous brand stores and defective stores (you can open a Tmall flagship store by registering any brand). The field of cosmetics is particularly outstanding, and this is also the favorite product of micro-businessmen! Tmall only scares away many small operators with annual fees of RMB 30,000 to RMB 60,000 and deposits of more than RMB 50,000. But Tmall itself is not responsible for the products! Suning: Transforming retail stores into shopping malls, Suning Appliances nationwide store services, quality assurance!

Suning.com has transformed from an offline retailer to an online mall. It is a new generation B2C online shopping platform that integrates online and offline. It has nearly 20,000 stores across the country, some of which are in shopping malls. , some are independent stores.

Suning’s advantage is its leading O2O smart retail, which can be seen offline and its offline services can keep up. The advantage category is Suning Appliances, mainly home appliances! Medium and large home appliances often require installation and commissioning services, which requires offline services to keep up. Suning, which has physical stores, has an advantage! JD.com: It started as a 3C company, with guaranteed self-operated products, the fastest logistics, and the best service!

JD.com developed as a B2C mall from the beginning, insisting on quality, price and service in the early days; genuine products have always been on JD.com, but the rise of Tmall has taken away a lot of JD.com’s share ; In terms of price, JD.com has had several price wars with Dangdang, Suning, Gome, etc. At that time, venture capital money was really cheap! Now that the market has basically been finalized, there will no longer be such price wars.

Let’s talk about the key points of the service: JD.com’s self-operated logistics is really fast, such as “211” limited time delivery, which are JD.com’s trump cards; the other is JD.com’s return and exchange service: some time ago, I bought a I bought a bag of Nutritious Rice Noodles for my children and found that the expiration date was past the halfway mark. I was very angry and clicked to return the product, which required customer service review. About two hours later, customer service called me to confirm. Maybe because it was my first time returning goods on JD.com, the customer service directly refunded the money and gave the goods to me! I was pleasantly surprised, JD.com is great!

JD.com’s advantage lies in its self-operated products, which have guaranteed quality, its own logistics is also the fastest, and its service is the best! The advantage category is 3C! The disadvantage is that many self-operated products that cost dozens of yuan will have shipping costs! Pinduoduo: It’s so cheap! The dominant categories are food and agricultural products!

Pinduoduo claims to be the pioneer of new e-commerce and is committed to integrating entertainment and social elements into e-commerce operations. Through the "social + e-commerce" model, Pinduoduo allows more people to Many users share the benefits with fun! The advertising slogan at that time hit the nail on the head - buy at the lowest price! For users, it is cheap. Generally speaking, Pinduoduo’s top ten products are cheaper than Tmall and JD.com!

Since Pinduoduo promotes factory stores and farmer stores to enter the platform and directly connect with the source, and most of them are small brands, they do not have excessive marketing expenses and do not need much profit, so overall, they are very cheap ! The characteristics of Pinduoduo’s food and agricultural products are weakened brands, decent quality, and very cheap prices! Summary: Tmall is large and comprehensive, Suning chooses home appliances, JD chooses 3C, and Pinduoduo is the best choice for cost performance.

Because Alibaba, JD.com, Suning.com, and Pinduoduoli are the same powerful sellers in a certain category, so the cost and price are very similar, unless the platform provides subsidies for activities, basically The selling price is not much different! If there is a significant price difference, you basically have to rush to buy it, it depends on your hand speed!

Today’s e-commerce platforms are gradually converging! The products on the platform are basically the same. If you don’t do the activity, you can’t buy it. If you do the activity, the price is about the same. Whoever does the activity will buy it! Different platforms are more about comparing prices. The absolute advantage of the platform basically does not exist! Postscript: The sales price convergence is more about the activities on the payment side!

Now when you search for the same product on different e-commerce platforms, the prices of merchants with large sales are not much different, which is very transparent. There is still a big difference in the prices of information flow platforms! Because that’s impulse spending!

If you want to make online shopping cheaper these days, you have to pay more attention to the activities on the payment side!

There are basically no discounts for Alipay and WeChat activities now! However, Union Quick Pass often cooperates with offline supermarkets and medium-sized malls to carry out discount activities with full discounts, JD Pay often cooperates with banks to carry out full discount activities, and Yi Pay often promotes different activities.

If you have time, you can pay attention and save your wallets that are dry this year!

I will choose Alibaba, because most of them are manufacturers and the first-hand supply is very cheap