Cross-innovation sharing

Hello, everyone, I'm Yang Chunyang from M25 Shanghai Class, and I'm also a graduate of Cross-Creation Phase I.. I'm glad to have this opportunity to share with you tonight. I currently run a training institution and have been working for more than 4 years. In recent years, I have put more energy into the management team and met with five-dimensional cross-innovation, which has given me more motivation to be a trainer. My own company mainly does experiential gamification training and team building training. I have been studying gamification learning methods. I think the game-based learning method is a very suitable way for adults to learn. Cross innovation is a very good course. There are a lot of gamification learning and case analysis in this course, which left us a very impressive scene.

I think innovation is often a change. We often solve new problems with old methods, and at the same time we will seize new opportunities with new methods. Innovation is the best way to motivate us to move forward. Innovation can be divided into linear innovation, comprehensive study of various concepts in a certain field, and gradual innovation and development along a certain direction. From the perspective of a specific enterprise, linear innovation is based on the original technical track and knowledge, constantly improving and introducing new products. Cross-innovation is more of a subversive innovation, which refers to the introduction of new technologies, new products or new services to promote change and gain great advantages in market competition.

Everyone likes innovation, because innovation often breaks our routine. From the psychological process of adult learning, we can see that innovation is to constantly establish new cognition and understanding, accept and absorb new knowledge, reuse behavior, create habits and establish a new knowledge system, so innovation ability is a trainable ability. Facing the rapid development of society, learning innovative courses is a very valuable learning experience.

Next, share a case, 1 about the game of innovation.

Let's look at such a classic story first: now there are two cups of ice cream, a 7-ounce cup, in a 5-ounce cup. At first glance, it seems full and about to overflow; Another 8-ounce cup, in a 10-ounce cup, seems to be not full. So which ice cream are you willing to pay more for without knowing the actual weight of two ice creams?

Obviously, 8 ounces of ice cream is better than 7 ounces. However, the empirical results show that under the premise of independent judgment, that is, two cups of ice cream cannot be put together for consumers to compare, but most people are willing to pay more for the ice cream with less actual weight.

Experiments show that most people are willing to buy 7 ounces of ice cream with $2.26, but only willing to buy 8 ounces of ice cream with $65438+$0.66! Obviously, people don't choose according to the actual amount of ice cream they get, but decide how much to pay for different ice creams according to their psychological preferences.

Rolf Zhan Sen, author of Dream Society, said.

Future products must please our hearts, not our brains. Is it the best time to add emotional value to products and services?

A simple and innovative idea makes the ice cream shop grasp the psychological needs of customers, gain more profits, and realize the whole process of creativity, creation and income generation.

There are more and more such cases in our life.

We have read many stories and cases about innovation. When we know the answer, we will say, it's that simple. Why don't I have an idea? In the process of realizing innovation, we often need to jump out of the barriers of thinking and the pit of thinking. When we do things, we will fall into too many standards and frames, and it is difficult to jump out. Therefore, it is very difficult to jump out of the barriers of thinking and break the routine.

Next, I will share a game experience that jumps out of thinking barriers. This game is not only suitable for enterprise training teachers to teach innovative courses, but also can be used as an experience link in cross-innovation courses, and can also be experienced with their own children to exercise their thinking ability.

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Next, I will give you some fragments with different shapes, and let you spell out five arrows with the same shape and size. What would you do if it were you?

Feedback of several different sounds:

1, how can it be five, I can only spell four?

2. Is the number of cards wrong? Where is the last arrow?

3. Some teams will keep looking for ways to create new possibilities.

Because today is online sharing, there is no way to realize live interaction and experience.

Next, I will announce the answer.

The fifth arrow is a hollow figure in the middle of the four arrows. Only by breaking the routine and breaking through the barriers of thinking can we create the possibility of solving problems.

How to break our thinking barriers? We can often use attribute enumeration or forced association. For example, list as many functions of glass as possible. We will find that this kind of training can make a great breakthrough in our thinking ability. Some people will say that glass can be used for arranging flowers, putting candles, receivers, weapons, keeping fish, pen holders, saving money and so on. It is said that glass can also suffocate cockroaches and vent.

Finally, I want to say that innovation is not simply creating a product, it is not just a simple idea, and innovation involves all aspects of our life and work.

Product innovation is the basic means of differentiated competition.

Service innovation is an important means to establish service brand and cultivate customer loyalty.

Concept innovation is the innovation of management concept and cultural concept.

Mode innovation is the innovation of business mode and thinking mode.

Therefore, innovation is everywhere. Learning across innovative courses is a good way to cultivate one's innovative ability. Thank you for listening, and my sharing is over.