How about DIY creative handicraft workshop?

In fact, with the improvement of people's living standards, children's projects have broad prospects and a huge market, especially now that many parents are born in 1980s and 1990s, and every parent is willing to spend money on their children. The DIY creative handicraft workshop project still has many advantages over traditional children's clothing and children's amusement parks:

Advantage 1: Children's handicrafts have low cost and high profits;

Advantage 2 : Does not require a large space, saving rental costs;

Advantage 3: Handmade products are diverse, high customer stickiness, and high return rate;

Advantage 4: The unit price is relatively high ;

Advantage 5: Products are updated quickly, new categories can be added at any time, the update cost is low, and new customers are constantly increasing;

Advantage 6: Most handmade products can exercise children's manual and mental abilities, and develop Creativity, education and entertainment, children love to play and parents are more willing to pay;

In addition to improving children's hands-on ability, the children's handicraft experience center can also take home what they have made, which is very Popular with parents.

Let’s talk about specific cases in the market. The store above is a direct-operated store opened by Genius Plan in September 2016. It is located in Wanda Plaza. The store is 50 square meters, and the monthly rent is about 20,000. With personnel, materials, etc., the monthly fixed cost is about 50,000. This store is the first directly-operated store opened by Genius Plan. There is still a lot of pressure in the preparation stage. However, judging from the current operation situation, the results are very good and the project is very popular. As of the end of 2018, after operating for more than 2 years, the highest turnover in the month reached 151,000, and the lowest turnover was around 70,000 (in the Spring Festival, because Yiwu has a large migrant population, the city is basically empty during the New Year), with an average The monthly turnover is basically over 100,000 yuan, and the profit is about 50,000 yuan.

Because the store is relatively small, we only introduce some of our projects, such as pottery (blank drawing, pinch carving, ceramic painting) colored mud, spelled beans, pearl mud, headdress head flowers, creative candles, archaeological excavations , mud and brick buildings…. The company has a product research and development team, so it can basically guarantee that the store will have new product updates every month. Feedback from members is very good. One phenomenon that is very good for membership-based stores is that many customers who applied for cards in the early stages took the initiative to renew their cards after they expired. It’s stuck. Facts have proved that as long as you do yourself well and make good products, the market will definitely give you better returns.

Because the overall operation of the store is very satisfactory, Genius Plan has successively opened two children's handicraft workshops in the newly opened Wuyue Plaza and Baolong Plaza in Yiwu, and has also opened more than 400 across the country. Although the store has three stores in a small Yiwu, it has not affected the store performance at all because membership can be used universally. On the contrary, the turnover of the three stores has been increased at the same time.