The first step in opening a Taobao store: you must do a good job in product selection and testing!

After a new store on Taobao has just opened, it is definitely necessary to put the products on the shelves in time. However, when the new store puts the products on the shelves, there is no weight and traffic, so at this time, you must choose the products first and promote them later. It will be much simpler when creating a popular model. Let’s talk about how to choose one. How to choose products when putting them on the shelves in a new Taobao store?

You must know that not all products can be put on the shelves for sale, but they can be put on the shelves selectively, which is what we usually call product selection. .

If it is the women's clothing category, this is a product with obvious seasonal or time characteristics. Product sales have a certain periodicity and obvious peak and low seasons. We need to select products according to seasonal changes.

Most of the titles of women’s clothing we search on Taobao now contain keywords such as “summer new style” and “2020 new summer clothing”. Generally, summer women’s clothing is hot-selling in May and June. However, its sales start after March every year, so the selection must be completed before March. At this time, don’t foolishly choose new autumn and winter products to put on the shelves. After all, the demand is very small, and the risk of unsaleable products is relatively high.

When we select products, we must conform to the overall style of the store, and they must be in the same category as other products in the store. This is because if the proportion of your store categories is too cluttered, the Taobao store labels will also be If it is disrupted, Taobao cannot determine the positioning of your store, and it cannot give you accurate traffic push. In other words, if our store is determined to carry "Korean women's clothing", we should not sell "Japanese style" or "European and American style" women's clothing. This will cause confusion in the store labels. Where to put products on the shelves?

It is estimated that some novice sellers still don’t know where to put products on the shelves. Generally speaking, products can be put on the shelves on both the computer and mobile phones.

Computer side: Log in to the Seller Center-Baby Management-Publish the baby to operate.

Mobile version: Open Qianniu Mobile, find the product on the homepage - publish the product and operate it.

It is very important to select products for new Taobao stores, so it is necessary to learn some selection skills. In the current environment, you can try to select popular products first. , so that you can get some traffic for free, and then use your own efforts to create popular products later.