How to promote the newly opened car wash shop to attract customers

How to promote the newly opened car wash shop to attract customers

How to promote the newly opened car wash shop to attract customers? There are more and more cars, and the business of car wash shops is getting better and better. Many friends want to open car wash shops. However, all walks of life are not easy. Nowadays, the car wash industry is highly competitive. Without good management, it is difficult to gain a foothold in this industry. Let's share how the newly opened car wash shop promotes and attracts customers.

How to publicize and attract customers in the newly opened car wash shop 1 The first priority of the newly opened car wash shop is to find customers and attract customers through a series of means. At the beginning of business, we might as well use traditional propaganda methods to hold business activities, give big discounts, and mobilize relatives and friends to provide them with a free car wash service, which can create the illusion of good business. Then they were mobilized to help promote it.

The above is the offline scheme, so how to operate online? In this regard, Che Yingyi recommended a car service management software, which has many online marketing solutions, such as three-level distribution, employee commission extension, coupon extension, shareholder dividend extension and so on. Through these programs, we can mobilize store employees and customers, and bring a steady stream of customers to the car wash shop with our strength.

Moreover, the above scheme has been proved to be feasible by many auto repair shops, beauty maintenance shops and car wash shops, and it is by no means a gimmick. Moreover, when the car wash shop uses the above scheme, it can bring several times of returns without very complicated steps or other additional input costs.

How to promote the newly opened car wash shop to attract guests 2 The first way is to publicize it widely through radio, newspapers and the Internet. In particular, the power of the network is great, and there can be a preferential period when it is promoted. Give some discounts to new customers to attract them.

The second thing to note is that the service must be in place. You can compare the services of other car wash companies. Providing quality service is an important means to attract repeat customers.

The third way is to go to some four S shops or repair shops. Collect some owner's. Phone calls and messages. Then send them a group call. Publish advertisements.

The fourth method is to provide car wash vouchers jointly with repair shops or car dealers.

The fifth way is to go to the scene whenever there is a large auto show. Distribute advertisements or leaflets coupons. At this time, customers are generally car owners or will soon become car owners. They are your potential customers.

Sixth, when opening a business, you can also engage in some activities and celebrations, such as lottery, which can attract customers.

How to promote the new car wash shop to attract customers? 1. Free car wash with stored value.

The opening of the new store attracted new customers. Can guide customers to store their value for the first time and send a car wash for free. Where the stored value is, the customer is there. Use a low-cost one-time free system to attract customers' stored value to the store and accumulate a wave of customers for opening.

Second, the stored value gives the stored value.

Many times, businesses need to hold some preferential activities. But you said that if the stored value keeps giving away the car wash, there may always be some people who I am not going to wash the car. Moreover, the activities are accumulated together, which is also a great pressure for car wash personnel. At this time, the merchant can set up a gift activity with stored value. Discount or car wash shop can offer discount activities of 1000 to send 100 yuan and 500 yuan to send to 50 yuan, so that customers can store their value before spending during the discount period.

Third, how to draw up the marketing plan of car wash list?

How to draw up a promotion plan? Generally speaking, car wash shops need to carry out promotional activities in a planned way and draw up preliminary plans, including annual promotion plans and case promotion plans.

At the beginning of the year, the marketing plan of the car wash shop should be based on past experience, considering the latest fashion trends, seasonal factors and certain promotion frequency to formulate the annual promotion plan as a work guide for one year.

When making specific promotions, you also need to have strong planning to succeed.

Fourthly, car wash shops are forbidden to expand customer marketing.

1, emphasizing the opportunity, the opportunity is now or never, and highlighting the preciousness of promotion;

2. Don't give the guests the feeling of earning too much money before;

3. Combine as many products as possible;

4, the difference between members and non-members, don't forget the interests of old customers;

5. I'd rather give a gift than try not to get a discount;

6. Promotion activities should have obvious differentiation, flexibility and timeliness;

7. In essence, there are not many activities, and a good activity plan can get twice the result with half the effort.

The above are some marketing schemes of the newly-opened car wash shop, and of course, they are also suitable for attracting customers to spend in the surrounding industries such as laminating and painting through car wash discounts.

How to run a car wash shop?

First, customer development.

Customer development refers to a series of public relations activities carried out by beauty shops to attract and retain customers. A stable source of customers is the premise of the normal operation of the car wash shop after joining, so customer development is the first and most important work of the beauty shop.

1, new customers opened

New customers refer to customers who have never washed their cars in our store before. Developing new customers is an inevitable choice for beauty shops to overcome competitors and expand their business scale. New customers usually come from two sources: first, new car users; The other category is customers transferred from other car wash franchisees. Beauty shops should adopt corresponding strategies for these two types of tourists.

2. Opening concessions attract customers and develop new customers.

It is particularly important for the newly opened car wash franchise store, so we should make full use of the good opportunity of opening and take various preferential measures to attract customers.

Second, consolidate old customers.

Consolidating old customers is very important for the development of car wash franchisees, because as long as all old customers are retained, the business volume of car wash franchisees will only increase rather than decrease. To this end, car wash franchisees must do the following work for old customers.

1. Create a customer profile

Car wash franchisees should do a good job of customer data files through professional car wash franchise management software on the basis of daily business records, which is not only convenient for contacting customers, but also can accurately calculate various consumption points. Beauty shops can make membership marketing and use points system to stimulate customers to spend in the store.

For the confirmation of customers, the parallel methods of "recognizing cars" and "recognizing people" are adopted. As long as people with customer records drive to spend, whether they are registered cars or other cars, they can get points; Similarly, as long as a registered car comes to the store for consumption, no matter whether the driver is the original registered customer or someone else, you can get points.

2. Advertise regularly to old customers to introduce new services and various preferential activities of beauty shops; Communicate with old customers by phone every two months to find out whether customers need car wash and maintenance services recently and whether they need help from beauty shops. Important festivals send greeting messages and promotional messages to old customers through the SMS marketing function of management software.