Fujian guy opens a tea shop in Vietnam: customers knock at 6 am and close at 2 am.

According to the statistics of milk tea industry, in 2020, nearly 65,438+10,000 milk tea shops in China closed down, and opening milk tea shops has become one of the most risky projects in the catering industry.

The competition in the domestic catering market is very fierce. The milk tea industry has changed from the Red Sea competition 10 years ago to the bloody competition today. The competition in domestic tea shops is fierce, and people with brains want to open tea shops in overseas markets.

Southeast Asia, in particular, shares a similar culture with China and is deeply loved by many investors.

Zhang Xiaofeng, a young man from Fujian, is one of them who went to Southeast Asia to open a tea shop.

Zhang Xiaofeng, a native of Fuqing, Fujian, has been engaged in the catering industry in Fuzhou since graduating from high school. Two years ago, she partnered with Fuqing's fellow villagers to open a Mi Xue Bing Cheng milk tea shop in Vietnam.

Domestic tea shops are difficult to do business and have limited profits. After coming to Vietnam, Zhang Xiaofeng found it was a paradise to open a tea shop here.

The area of this Zhang Xiaofeng tea shop is not large, only less than 60 square meters. The decoration of the shop is very simple, just painting the shop and reinstalling some lamps.

According to the practice of domestic catering market, Zhang Xiaofeng has made the facade of the tea shop very large, which can be seen from 100 meters away under the light at night.

According to past catering experience, Zhang Xiaofeng will hold a week-long "buy three get one free" opening activity when the tea shop opens. With such affordable preferential activities, consumers have surrounded the tea shop in Zhang Xiaofeng with three floors inside and three floors outside.

The raw materials originally prepared for one month were sold out in seven days.

Finally, the store was forced to close for three days, waiting for the arrival of domestic raw materials.

For the sake of the store's safety, Zhang Xiaofeng lived in the attic of the store for some time before the opening of Zhang Xiaofeng. At 6 o'clock in the morning, while Zhang Xiaofeng was still sleeping, he was awakened by a customer's knock on the door.

Domestic tea shops are usually open after 9: 30, but here, young people want to drink milk tea at dawn, and this tea shop in Zhang Xiaofeng is crowded with customers at 6: 00 in the morning.

In China, teahouses close at night 10, but they stay open until 2 am.

Like Mi Xue Ice City in China, this tea shop opened by Zhang Xiaofeng in Viet Nam also pays attention to cost performance. A cup of lemon tea costs 24,700 Vietnamese dong, equivalent to 7 yuan RMB. Although it is a little more expensive than 4 yuan in China, it is already freezing in the local market in Vietnam.

Affordable prices attract many young people to spend money. Every time after school, the teahouse in the street where Zhang Xiaofeng is located is crowded with students from nearby schools.

At present, this tea shop in Zhang Xiaofeng is not enough to sell 1000 cups a day. If you meet a Vietnamese holiday, you can achieve a turnover of tens of thousands a day. Although the price is low, there are too many customers, and the final profit is higher than that in China.

In China, a cup of lemon tea in 4 yuan, all expenses in 3 yuan. In Vietnam, a cup of lemon tea for 7 yuan is only 2 yuan, and the price of lemon is half cheaper than that in China.

Not to mention the store rent and employee salary costs, which are nearly half less than those in China. If you make a turnover of 200 thousand in a domestic tea shop, the profit may be less than 30 thousand.

But in Vietnam, Zhang Xiaofeng calculated that the minimum cost was 80,000 yuan.

Relying on this tea shop, Zhang Xiaofeng bought a suite in Fuqing, his hometown within one year, and plans to buy a Tesla this year.

If the domestic tea shop market competition is a bloody sea competition, then the Vietnamese tea shop market is a blue ocean competition, which belongs to the initial stage of development.

With the rapid development of Chinese food going to sea, more and more catering people choose to open stores abroad and Southeast Asia, among which milk tea and hot pot have become the most popular Chinese food categories in Southeast Asia.

Many domestic catering brands have opened overseas branches and made good progress. What do you think of this?

Do you want to open a restaurant abroad?