Why do people want to read your soft text?

In traditional marketing, the marketing efforts of newspapers and magazines are not enough, and the brand implantation cost of TV advertisements, subway advertisements and even TV dramas is unbearable for ordinary enterprises. Soft text marketing has always been an important part of network marketing, because it is low in cost, easy to do and easy to test the results.

The biggest advantage of soft text marketing promotion lies in its wide spread, amazing speed and great network viability. As long as electricity is continuously connected to the Internet, as long as the Internet exists, it is an eternal existence.

However, there are many articles on the platform. Why should others look at your soft writing? Why does your article attract users?

Write what users like, not what you like.

What you like is not necessarily what users like. Depending on the user's age, occupation, gender, etc. You need different pertinence. But always remember, think of yourself as a user and know what they want to see and like to see.

Understand and judge user needs through big data, understand user characteristics and needs, provide personalized services, enhance user experience and create value.

Similarly, besides content, timing is also very important. For example, if you send soft articles during office hours, such as 9- 1 1 in the morning and 14- 17 in the afternoon, the articles collected during this time period are the fastest; If it's hot, it's best to spend 3~5 hours. There is still residual heat in 1~2 days, and then no one will go to see the relevant content again. I used to watch movies and TV series, and there were always a series of advertisements, which was very annoying. If the content is interesting and good, otherwise the impression will be greatly reduced, but the loss will outweigh the gain.

2. Build an overall framework and think about product selling points.

Soft text format should be standardized and close to consumers' reading habits, especially basic grammar, word order and punctuation.

Product selling point, the core selling point of the product you want to package through soft text.

Soft theme, according to the target group, find the "pain point", "high point" and "entertainment point", and complete the theme of the core selling point of packaging products.

Content material, according to the theme of multi-dimensional material collection, the same suitable pictures and videos will also play a polishing process.

Third, the platform is very important, and accuracy is more important.

Publishing to large portals and news media can bring good results to the promotion of soft articles, but more often, "accuracy" is more important, especially professional soft articles, which are more suitable for vertical websites and forwarding by some industry elites.

It can be divided into comprehensive portal, central media, vertical media and newspaper media. Comprehensive portals refer to websites such as Tencent, Netease, Today Headline and Sina. The central media is a website associated with the central government; Vertical media is more targeted, such as beauty, automobile, science and technology, military and so on; Newspaper media are newspapers and magazines, such as Yangzi Evening News and China Youth Daily.