What are the ways of WeChat marketing?

As the application with the largest social traffic on mobile phones, the development of WeChat has brought great changes to our lives. We rely more and more on WeChat in all aspects of life such as food, clothing, housing and transportation. Parking, shopping and supermarket shopping can all be done through WeChat payment. For enterprises, with the constant change and innovation of enterprise WeChat, the communication between enterprise WeChat and WeChat has been gradually opened, and enterprise WeChat has gradually become one of the means of brand marketing.

With enterprise WeChat, it is much more convenient for enterprises to acquire customers, and the channels and efficiency are gradually improving. Even some business people can get customer resources through enterprise WeChat without leaving home and get in touch with these customer resources quickly. This is the advantage that enterprise WeChat brings to enterprises.

Here is a brief talk about the two major sections of enterprise WeChat marketing: WeChat official account and WeChat circle of friends. Enterprises show their brand products, services and brand spirit to users by publishing the latest industry-related and brand-related news information on WeChat official account. When the official WeChat account has attracted a large number of users' attention, users can settle accounts through customer management in the background of the official WeChat account to prepare for later realization.

As another effective means of brand WeChat marketing, the circle of friends is actually more direct and simple than the official WeChat account. Enterprises strengthen the characteristics of their own brand marketing products and services through the circle of friends, and then share brand promotion information with users through WeChat, thus targeting users.

Through WeChat official account and circle of friends, our company can achieve certain marketing purposes, but what other marketing skills can be used to add icing on the cake?

Accurate self-positioning

For enterprises, accurate self-positioning is very important for WeChat marketing, such as nicknames and avatars, which should all focus on the same direction and convey the image you want to create to users.

Cultivate users' trust

Although our essential purpose is to sell products to users, if we only want to sell when maintaining the relationship with users, and completely ignore how to gain the trust of users, the final result is often half the effort.

Learn to learn from competitive products.

For competing products, our attitude should be to learn from them. We can see our own advantages and disadvantages from competing products, take its essence from competing products and discard its dross, so as to continuously improve our brand.

Treat users sincerely

In fact, this is similar to what we said above to cultivate user trust. What we should do is to communicate with users sincerely. After gaining the trust of customers step by step, he will naturally buy our products after understanding the beauty of our brand. On the contrary, if we always push a lot of content to users when communicating with them, users will "leave" after a long time.

Keep your point of view.

Although we suggest that enterprises learn from competing products, they should also maintain their own characteristics. We might as well have our own positions and views on the content we publish, learn from each other's strong points, and then share our views according to our own characteristics, so that it is easy to get out of the circle.