How to develop insole marketing

passers-by in black believe that the first condition to make money is to be able to make marketing advertisements, to drain technology, not to market, not to introduce customers, and even the best projects can't make money. The smell of wine is also afraid of the deep alley, so advertising is becoming more and more important in modern commerce. What kind of advertisement can be regarded as a good advertisement? Sugarman, a famous American copywriter, said that in order to be effective, advertisements must have several psychological incentives that can capture consumers. Let's listen to them together.

the first psychological inducement is to build a sense of participation. Recall a scene where when you go shopping in a shopping mall, the shopping guide who sells clothes will advise you to try it on, and the boss who sells food will often let you try it on. If you refuse at the beginning, you will definitely not buy it, but once you try it on or try it on, the probability of buying this product will greatly increase. This behavior of the merchant is to build a sense of participation for users. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more they will create a sense of participation for users. For example, there is an advertisement for a sports car. Let me read it to you, "Take a drive around this new car, feel the feeling of the wind blowing through your hair when driving in the hot evening, step on the accelerator to the end, taste the feeling of being pushed to the back of the seat by the impact force in an instant, and look at the exquisite electronic display screen. This is the speed that this sports car brings you." How about it? After listening to me, do you feel that you are driving this sports car in the sunset? This is to build a sense of participation for users with language or pictures.

the second psychological inducement is to establish authority. Passers-by in black feel that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital white wants to buy a computer, he will first ask his friends who know computers how to buy it, can he go with him, tell him the differences between various models, and it is best to help him decide which one to buy. For example, sometimes when we go to buy watermelon, we always ask our boss if this watermelon is sweet. Therefore, it is very important for merchants to create a sense of professional authority when advertising products. For example, you can list many numerical parameters in the advertisement for comparison to show your specialty. Xiaomi mobile phone often does this at the press conference, and then draws the conclusion that its industry position is leading, which really increases consumers' trust in the brand.

the third psychological incentive is to establish a connection, that is, to connect what customers already know with your product, so that consumers will be more receptive. For example, when smoke detectors were first introduced to the market, many people didn't know what this thing was for. When advertising, the manufacturer said that this product is a "sharp nose on the ceiling" and will give an alarm when it smells the smoke at home. As soon as this humanized analogy appeared, it immediately narrowed the distance between products and customers. There is another example. There was a product in the United States that can remotely control the start of a car. When you are still some distance away from the car, press a button the size of a key chain, and the car will automatically ignite, and you can drive away as soon as you get on the bus. The coolest thing is that in summer, you can feel the cool air as soon as you open the door, so you don't have to wait for the temperature to drop bit by bit like in a steamer. Sugarman named this remote control device "Mafia automatic mechanism". Did you think of the hot picture of the Mafia remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool?

the fourth psychological inducement is to arouse the desire for belonging. Passers-by in black believe that everyone has a need for belonging, which is natural. A good advertisement can arouse consumers' needs and make them feel that I can belong to my favorite group by buying this product. For example, Marlboro cigarettes in the United States have successfully created a decadent yuppie beauty in their advertisements. Westerners want this temperament, and of course they like Marlboro cigarettes. For another example, Mercedes-Benz has always advertised that people who drive Mercedes-Benz are the owners of wealth, and those who want to be rich and show off their wealth are willing to buy Mercedes-Benz; Volvo later adopted a sense of belonging strategy, advertising that its users are the most educated. In the following years, Volvo's highly educated users really increased. Therefore, as long as advertisements give consumers the group atmosphere they want, they will automatically return to the team.

black passer-by: If the products want to sell well, the marketing advertisements have to be more careful. However, it should be noted that we should take the right path in doing any marketing, do not do products and marketing that are not in line with heaven, and do nothing to deceive the masses. At present, the internet is a mixed bag of fish and dragons, and white people should pay more attention to fraud prevention. If you want to know the essence of marketing, contact passers-by in black (Sina blog has contact information) and you can find it in Baidu: passerby in black Sina blog

Finally, passerby in black reminds you that life is not easy, and many people are confused by so-called high people, so they are confused. As a person, it is difficult to get ahead in society without solving the most fundamental philosophical problems. On what grounds do you live a good, free, high-quality and happy life, relying on the government? By the boss? By parents? By salary? As long as you think about it with your brain a little, you will understand what society is and what you should do to change your destiny and luck. The core secret is to change your destiny and make money:

5463 Delete the middle word, combine pure numbers 5625 to copy the numbers in the front, and delete the pure number group number of Chinese characters.

People who understand can understand. People who don't know white people don't need to join the group, which is meaningless. Changing their destiny is ultimately a matter of their own natural wisdom. After joining the group, you will suddenly realize by looking at the space of passers-by in black! Many things are not suitable for everyone to know, and your mind will enter the threshold if you can understand this.