I like it. I chose that advertising word? Who said anything about Jay?

Anta! ! ! ! Kong is right! Everyone on earth knows wow ~

Kong made Anta brand.

Anta is the first sporting goods enterprise in China to hire an image spokesperson. 1999, Anta signed a contract with table tennis player Kong at a price of 800,000 yuan per year, which was considered crazy. It was the bold initiative of that year that slowly penetrated the brand image into the hearts of consumers through Kong's "I choose, I like". At that time, Kong was the prince of table tennis, and his influence could be imagined.

But the most extensive influence of Anta brand began two years ago by sponsoring CBA league, and then they hired many CBA stars including Bater to become image spokespersons.

In recent two years, Anta has greatly enhanced its brand value through the influence of CBA stars. It is said that Anta became a sponsor of CBA because Li Ning gave up. I wonder if it can be said that Li Ning made Anta. Interestingly, at present, Anta and Li Ning basically play the market through basketball stars, and Anta is also Li Ning's biggest competitor among domestic brands.