What are the problems in WeChat marketing now?

1 Don't be distracted to do multiple numbers. Service number? Enterprise? Personal number? Many companies have registered a lot, but they have not done well. If it is a medium-sized enterprise, it is the best choice to make a service number. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

The potential of two personal numbers cannot be ignored. The game in the circle of friends is not only selling goods, but also playing by individuals. Enterprises can also be personal numbers and friends circle. For products with high customer unit price, products that need to be trusted, and products with high returns, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than the official account of WeChat.

3 For companies that just started to do WeChat, complex data reports are of little significance. Pay attention to interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance is too low without fans! It is most important to find ways to turn old customers into WeChat friends and become fans.

How to break through the number limit? There is a simple way to increase each number to about 4000 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. You can synchronize multiple numbers every time you send a circle of friends.

5 occasionally come to an interactive copy, but the lively comments and praises may not be seen by others (only friends' likes and comments add to each other). What should I do? Please reply to someone's comments. Don't @ him, but just click on the comments below your post to reply and let others see it.

If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself. For example, even if you don't reply, you can reply like this: thank you for your warm support, tears streaming down your face! In this way, others feel that there are really many replies, and they will feel very lively when they see it … ..

Similar methods can also be used to promote yourself. For example, if you send an interesting product, you want everyone to know how to buy it, but you like it a lot, and no one asks for the purchase address. Can't say it directly. You can reply in a unified way: too many people ask me how to buy, and I will tell you in a unified way ... this will remind those people that it will not be very abrupt when buying.

8 Paying attention to the first 13 words of the title of WeChat article will directly affect the opening rate of the article. Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see the word 13 when it wakes up (some mobile phones have more).

9 The opening rate of WeChat articles depends on the title of the article, followed by the abstract of the article, and finally the first picture. Among them, the title accounts for 50%, and the other two account for 50%. If these three things are not well coordinated, the content of the article will be greatly affected!

10 The title of the WeChat article can sometimes be added with some auxiliary emotional explanations. Look at the second half of the title of my article. Similarly, "this video was forwarded by 40 million people" and "CCTV was exposed!" However, this method is a bit low and it is not recommended to use it more.

1 1 For a single graphic article, you must write an abstract. The quality of the abstract will determine the opening rate of the article. Those articles that despise the default summary most are too wasteful and irresponsible!

12 There are several ways to write the abstract of a single graphic article, which is very popular. For example, choose two philosophical sentences in the article; Cite influential opinions in the article; Use interrogative sentences to arouse everyone's interest; Your own exaggerated judgment. For example, once I posted an article, the summary was: If you understand this article, your troubles will be reduced by 90%!

13 illustrated articles are very important. If the article is too long, there must be more than one picture. Now the problem of mobile phone traffic is no longer a problem. Don't worry about multiple pictures. There is a trick. If you don't know what map to match, you can match the landscape map directly. No one will feel uncomfortable.

If you send a link in the 14 circle of friends, you must send a short link. The link is too long to affect the appearance, making people have no desire to click. The way to generate short links is to publish a link on Tencent Weibo, which will automatically generate short links and then copy them. Of course, Sina Weibo or short links can also generate websites.

15 When the circle of friends forwards the article, you should add your own comments or extract the opinions in the article. This is equivalent to endorsing an article, which can make friends more trusting or curious and increase the click rate. Especially when you want many people to read this article, for example, you forwarded your own article. Another advantage of this is that others can forward your article in the circle of friends and copy your text description directly.

16 After writing the WeChat article, you should think about what effect others will forward. There are two kinds of forwarding, one is a circle of friends, as mentioned above. There is also a WeChat group. When forwarding in the WeChat group, the first 36 Chinese characters will be displayed, and the default is the first 36 Chinese characters of your article. If you have a summary, it will be displayed automatically. You got it?

17 wechat official account middle school, if you send a series of original articles, it will play a very good role in attracting fans and increasing interaction. Fans who have seen it will wait for the next one, and fans who have seen the next one will return to your account to see the front. Admissions articles written by recruitment spies are often divided into two parts, which can bring many new fans' attention every time.

18 Don't put pictures at the bottom of the article reminding you to share and pay attention to your account on the official WeChat account. It looks low, but the key is basically ineffective. The time period for educating users has passed, and there is no need to educate users. Remember it!

19 to promote micro-signals, there must be a gimmick, and this gimmick should be specific. It can't be "pay attention to the enrollment spy, you can look at the autumn enrollment plan." This is not specific enough. You can "reply" Autumn Enrollment "on WeChat zsdb0 1 backstage to inquire about the autumn enrollment plan". Publish your own micro signal directly and put it in some places. Even if the exposure is high, it is difficult to transform unless you are a big star.

20 The content of official WeChat account, to avoid the content is too single. For example, an educational account, if every day is an educational article, this account is meaningless. Business accounts are related to your business every day, which will be very boring. There is a main line, and then add other contents.

2 1 wechat official account maintenance, pay attention to shaping the image of Bian Xiao, so that he has distinctive personality characteristics. Bian Xiao once in a while. For example: "The winning rate in yesterday's activity was set too high, and the company wanted to fire me. The boss said that unless 100 people reply to support Bian Xiao ... "

If you use a personal number, you must make good use of one function: grouping function. You can separate some personal friends from customers; Can solve the problem of multiple accounts; The high frequency interaction time can be staggered.

It is best not to fix the release time of friends circle. If it is too regular, it will not be life-oriented. But the interval can be fixed, for example, between 8: 00 a.m. and 10, and the post content can't be too regular. Sending multiple friends at the same time will make people feel bad.

The number of pictures in the circle of friends cannot be 5, 7 or 8, otherwise it will look ugly. Give it a try. You call this obsessive-compulsive disorder? Well, I'm a little, seeing this picture, I've blocked the conflict in his circle of friends!

25 friends circle can write words first, and then match pictures, which is a routine practice; You can also send pictures first and then reply to the text uniformly, which can automatically remind many people to see them.

How to increase interaction? There are more question marks left by the text published by the circle of friends, and there are naturally more interactions. See why?

When you are free, just give a friend a compliment. If you like it more, everyone will be familiar with it and the interaction will be natural. Reminder: You should look carefully. People had a car accident, their wallets were stolen, and they gained weight ... If you like it, people will hate you for life!

28 bind wechat with QQ number, and then directly promote QQ number. When a WeChat is full, bind the next WeChat. This can be unified promotion. You know that.

Remember to save important group chats in the address book to avoid losing them in the future.

Pay attention to writing verification information when adding friends, and don't use the default. If you really don't know what to write, just say: my friend recommended me. Don't you think this is micro-marketing? Well, it's a courtesy, but there must be more opportunities to pass.

(To be continued, if you want to continue reading the other 69 tips, you can reply "Tips" in the background of WeChat zsdb0 1)