Does the TV series "I Stand on the Bridge and Watch the Scenery" have any clever advertising copy?

Have you seen the TV series "I Stand on the Bridge and Watch the Scenery" broadcast on Mango Channel this year? Anyway, I haven’t read it yet, but as a copywriter, I have seen a series of advertising copywriting produced by Mango Channel for this TV in the past few days. It is full of literary style and is very suitable for copywriters in the travel industry to learn from. Today I will give it to you I have selected a good set of UGC copywriting. This copywriting mainly focuses on the theme of "the scenery is you, no matter what you do". Let’s take a look at the specific content of the copy:

Mong Kok: There are too many people in Mong Kok, and the pineapple buns you have been longing for have been squeezed to the ground. It took five lipsticks to coax you.

The Bund Chapter: Went to the Bund for New Year’s Eve. After that, I picked up your high heels and led you for two kilometers before getting a taxi. You complained that you wouldn’t come next year. It was so cute.

Thailand: What she dislikes the most is Tom Yum Goong and curry. Just because she said her biggest dream is to bask in the sun on the beach, I stayed with her in Thailand for half a month.

Chongqing Hongya Cave: After getting lost in Hongya Cave for two hours, I finally understood why Chongqing is a 3D magic city. I still miss the sweat beads on your nose when eating hot pot.

Hangzhou West Lake: I finally went to Hangzhou to see the West Lake last fall. I rented a tandem bicycle, but you refused to step on it. You are so lazy, and I still can’t do anything to you.

Erhai Lake in Dali: She had been arguing for more than half a year to see Erhai Lake. That day I hid the ticket to Dali under the pillow. When she saw it, she cried and laughed at the same time, like a child.

Campus Chapter: She sat on the playground all afternoon that day, with the warm breeze and her red cheeks. She had never felt that the world could be so quiet and the sunset could be so beautiful.

Sleepless Night: That night when I couldn’t sleep, I sent him a WeChat message saying that I wanted to travel. He immediately sent me a screen full of travel guide links and said: I’ll take you to all the places you want to go to in the world. I'd like to go with you.

The scenery is you, no matter what. Copywriting like this is simply not too beautiful. This wave of copywriting is not deliberately written, but all comes from users’ sharing, which is simple, heartfelt and warm. User UGC and copywriting creation are more authentic. Between the lines, you can feel the deep love between the young lovers, about travel, about love, the scenery is you, no matter what.

What, after reading this set of copywriting, will it be helpful to your copywriting creation? Users’ real stories are more contagious, don’t you think?

Ye Xiaoyu, author of "New Media Copywriting Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)