The big promotion is coming, Tuoshang teaches you how to play event marketing

As time goes by, merchants are gradually ushering in the second half of the year when various major promotion activities occur frequently, such as Mid-Autumn Festival, National Day, Double Eleven, Double Twelve, etc. At this time, most merchants have mixed feelings of joy and sorrow. They are happy that waves of traffic climax are about to come, but they are worried about how to mobilize the enthusiasm and purchasing desire of new and old users during the big promotion period. Next, Tuoshang will bring you some suitable marketing activities, hoping to help merchants gain more profits during the big promotion period. 01. Merchants can attract new users to enter the store by setting store follow-up discounts and store group membership gifts, and guide them to participate in the old customer marketing pool. Merchants can adjust the intensity of event discounts based on the store's profits. 02 Coupons For stores, coupons are a very convenient and quick way to achieve event marketing effects. They can not only increase the attractiveness of products to users, but also increase the weight of the store. You can also use friends to receive coupons to help new users drive old users, realize the fission model, and help further convert store traffic. 03 Product discounts can be divided into two categories: new product discounts and ordinary product discounts. New products in the store can quickly break through discounts and accumulate corresponding popularity for the products. For ordinary products, basic discounts are used to promote product sales, increase store traffic introduction and weight, and improve product conversion rates. 04 Full discount sales: Full discounts on store products are also a discount method that helps increase product traffic and improve product buying and selling combinations. Merchants can also combine several product combinations to achieve full discounts, allowing consumers to purchase more products at one time. Not only can it increase the store's collection, but it can also drive sales of other products in the store, which is more conducive to attracting traffic to events. 05 Ordering/posting orders and giving gifts Merchants can mobilize consumers to purchase additional products during the warm-up period by giving gifts to those who place orders and increase product data. At the same time, they can accumulate more safe and high-quality products through the low-cost activity of posting pictures and giving gifts. product reviews. The above small marketing activities have a very good effect on increasing user activity and helping to double store product traffic. They are more effective in attracting traffic to stores and products during major promotions.