Joke Collection Website - Mood Talk - "The Night of the Forbidden City on the Yuan Dynasty" made the Forbidden City screen. What do you think of the night tour?
"The Night of the Forbidden City on the Yuan Dynasty" made the Forbidden City screen. What do you think of the night tour?
Of course, my sister didn't get a ticket, and she can't be one of the 3000 lucky ones. Yuanxiao stayed in the office that night and prepared the exhibition with me. After working overtime that night, she kept watching the live broadcast on her mobile phone. I was lucky enough to witness the first lighting ceremony of the Forbidden City.
Said this thing, in fact, just to illustrate the attraction of the Forbidden City night tour.
After the Lantern Festival, travel agencies began to move. After receiving the news that the lights of the buildings in the southeast corner and northeast corner of the Forbidden City will continue to light up, they immediately adjusted the itinerary of the original Beijing route and joined the night tour project. However, after the release of the president of the Palace Museum, evening activities may be launched immediately according to the time nodes such as the 24 solar terms, which has aroused numerous expectations.
In fact, this series of follow-up clues are the long tail reaction caused by the night tour economy. It can be predicted that the operation of the Forbidden City will continue to promote the tourism of the Forbidden City. And in terms of tourism economy, there are other related economies.
Speaking of "night trips", I think tourists all over the world have such an economic account.
Together with the Forbidden City, in Guangdong, there is also the Light and Shadow Art Festival in Song Cheng, Zhaoqing. Compared with the limelight of the Forbidden City, Zhaoqing may be far behind. However, compared with this old city, which is famous for Qixingyan and Dinghu Mountain, and has been accompanying us from the primary school texts, this first night show can be said to be a move to "change the old look" of the whole city.
Zhaoqing, a light and shadow art festival, is the best place to ride on the spring breeze in Guangdong-Hong Kong-Macao Greater Bay Area. First of all, from the title, its full name is "Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing) Light and Shadow Art Festival". At the same time, it was chosen to be held during the New Year, which lasted until the Lantern Festival, and ended with a 15-minute fireworks display on the night of the Lantern Festival. 20 18 today, with the rapid development of internal traffic in Guangdong-Hong Kong-Macao Greater Bay Area, the opening of the Guangzhou-Zhuhai-Macao Bridge and the opening of the Hong Kong-Shenzhen-Hong Kong high-speed railway will undoubtedly increase the daily life and tourism exchanges between residents in the mainland and Hong Kong and Macao. Knowing how to control the spring breeze of the times is also the success of this "night tour".
Why do you keep saying it's a success? The effect can be seen from the official statistics of Zhaoqing City. From the Golden Week to the week after the Spring Festival, the number of tourists in the old scenic spot Qixingyan is still increasing by more than 300% year-on-year, and the year-on-year growth of Dinghushan is also higher than 50%. With more tourists, the total tourism revenue will definitely increase.
This is the economic effect brought by a "night tour". It can be seen that this night tour effect has been playing a continuous role in the traditional off-season after the Golden Week.
Looking back at the "Night on the Yuan Dynasty" in the Forbidden City, it is different from Zhaoqing's Light and Shadow Art Festival. Its night tour was endorsed by the well-known IP of the Forbidden City, and the brand effect was enlarged, so the effect of the activity was short-lived.
It is undeniable that in recent years, the Forbidden City, which is close to 600 years old, has shown signs of revival. Under the background of cultural connotation and cultural tourism, it is more and more loved and welcomed by people. From the makeup and surrounding environment of the Forbidden City, to the hit of the variety TV series "New Forbidden City", and then to the exhibition "New Year's Eve in the Forbidden City" during the Spring Festival, thousands of collections were exhibited at the same time, which restored the ancient royal style to the maximum extent in various scenes in the palace, giving visitors an immersive experience. Adding fuel to the fire, the brand of the Forbidden City has actually been established in the minds of consumers to the greatest extent.
The first lighting of the Lantern Festival can be described as a detonation. Limited, free, etc. , are some very sensational catalysts, which accelerated its expansion in the process of communication.
From the perspective of tourists, I hope to see not only a light show, but also the historical and cultural features of that year in the scene and feel the elegance of the royal party. To put it bluntly, it is to feel the feelings of the old emperor Laozi through immersive experience. This is the most desirable purpose of sightseeing.
In fact, it can be seen that the night tour is definitely not just a light show. The night tour economy hidden under the light show needs more brand building and IP support. In addition to the traditional night tour modes such as light show and night tour, there are actually many night tours. What impressed me deeply was that the plot of Guangzhou Changlong Crocodile Park once existed in the name of "Xiangjiang Night Animal World" for several years. At that time, after watching animals in Xiangjiang Zoo (now Guangzhou Changlong Wildlife World) in the morning, you could go to the night animal world next door to see the animal kingdom at night. Later, the night animal world disappeared, and it was replaced by the Chimelong Circus performed at night, which was replaced by another way of night+animal+performance, which also created a well-known tourism brand under Chimelong.
In addition, there is actually the Guangzhou Lighting Festival that really forms the brand effect. I feel that the tourism brand construction of Guangzhou Lighting Festival is also relatively successful. It draws lessons from the experience of Lyon, twin cities, and makes this feast one of the "three major lighting festivals in the world", and also becomes an image card of Guangzhou city. As a citizen, my understanding of this Lantern Festival is very real. Empty streets and subways need to stop in relevant areas. When you get into it, on the one hand, you will be surprised that the city that used to live together day and night has such a beautiful side at night; On the other hand, you will be surprised that so many tourists, especially many foreign tourists, enjoy the night scenes of Guang Zhouta, flower city square and the Pearl River when the lights are on, and take a double-decker bus to visit Guangzhou, which has become their designated action to visit Guangzhou.
To sum up, the brand is the backer of the night tour economy; The ultimate goal is to incite the economy and drive the economy of related industries.
In my opinion, the "Night of the Forbidden City on the Yuan Dynasty" in the Forbidden City has aroused people's great expectations. Actually, I have the same expectation myself. I don't think the Forbidden City is like other scenic spots. Its night tour has aroused people's great interest for the following reasons:
First, the uniqueness of the Forbidden City:
The Forbidden City in Beijing is the imperial palace of China in Ming and Qing Dynasties, formerly known as the Forbidden City, located in the center of Beijing's central axis, which is the essence of ancient court architecture in China. The Forbidden City in Beijing is centered on three halls, covering an area of 720,000 square meters, with a construction area of about10.5 million square meters. There are more than 70 palaces and 9000 houses. It is one of the largest and best-preserved ancient wooden buildings in the world.
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