What do you think of going to Foshan's dreamland?

A few days ago, the unit organized an autumn outing and went to Li Meng Water Town for half a day.

The name of this place sounds good. In my imagination, it should be a visit to Lingnan water town, and the introduction of scenic spots is also very eye-catching. Li Meng Watertown Baihua Garden covers an area of 750 mu, which is mainly composed of flower sea and water system. Sunflowers, butterflies, lilies, tulips, snapdragons and other flowers are planted in the park, and there is also the largest ornamental glass greenhouse in South China. There are simulated dinosaurs, transformers, ferris wheel and children's world in the park. When you are tired, you can also take a small train to visit the whole park. I'm really looking forward to it.

By bus, it's smooth all the way, and it takes more than forty minutes. A tall imitation brown tree trunk archway with the words "water town in dreams" standing on it is quaint and clumsy without losing its style. Through the gate of the archway, colorful and indomitable transformers are already waving to us.

Let me talk about the main landscape of the dream water town. The biggest feature is all kinds of flower beds. Looking around, there is a sea of flowers, and the concave shape of the girl who loves photography is really nice. In particular, the sunflower in the largest ornamental glass greenhouse in South China advertised by it is full of enthusiasm when it blooms, not as faint as lavender, not as sad as roses, and the size of flower beds is not generally comparable.

Water town, as its name implies, is definitely inseparable from water. There is a big artificial lake here, and the water is very clear. We rowed in the lake for over an hour. There is a Ferris wheel by the lake, from which you can see the whole park.

The rest of the landscape is a large green grassland, on which football can be played, and there are children's facilities such as slides. This is the so-called children's world. Several big dinosaurs five or six meters high stood in a clearing. Tyrannosaurus rex opened its jaws, exposed extremely sharp teeth, shook its tail and gave a fierce howl.

We took a small train, rowed a boat, took the Ferris wheel and traveled around the dreamland by bike. Half a day has passed, and to be honest, it is no different from ordinary parks. But it is more than 40 kilometers away from the city, and the tickets are not cheap. Adult admission to 45 yuan, free admission to the park.

How many people will come all the way here to play? I think there should be only a handful of tourists who choose their dream water town, so where is the secret of its survival?

If I want to do a project, I must consider where its core competitiveness lies and why the public chooses it. Nuoda's dream water town covers a wide area, with large investment and high maintenance cost in the later period. It is absolutely impossible to maintain expenses by relying on these three or two passenger flows.

Of course, I shouldn't just see the bleak surface. Since it has been maintained until now, there may have been strong support from the unit groups like us or the school autumn tour customers. The boss runs a criss-crossing human resources network, which is more important than the beautiful scenery of the dreamy water town. For example, we often see tea shops, tobacco and alcohol recycling shops, galleries and pawn shops that ordinary people can't solve, and their business is not on the surface of the counter.

In addition, the flower garden in Mengshui Town is one of the important sources of flower supply in this city. It is a dual-purpose thing, planted here to watch, picked and sold, and every link is not wasted. Dream water town, a tourist attraction, if the main source of income becomes selling flowers, does it become a alienation of goal means? However, many modern business models are also alienated by means, such as popcorn and ice cream, which occupy a lot of profit space in cinemas.

No matter what marketing strategy is adopted, it is believed that it is difficult to have repeat customers in Dreamland. But I also want to know how far it can go.