Joke Collection Website - Mood Talk - Excuse me, what exactly is the SK-II incident?
Excuse me, what exactly is the SK-II incident?
The truth of the SK-II incident is revealed, Japan wins, and we and Procter & Gamble both lose (ZT)
Key points:
Why choose SK- in the trade confrontation between China and Japan? II as a target?
Procter & Gamble has become a shield for the Japanese government’s clever move
P&G has no choice but to challenge China
We could have won, and we will certainly be able to win as technology advances. Victory
1. Why did China and Japan choose SK-II as the target of the trade confrontation?
There is a very imaginative and somewhat parody article "Who Touched the Beauty of P&G SK-II [Picture]" (/simple/index.php?t19508.html) Analysis: Report issued by the General Administration of Quality Supervision, Inspection and Quarantine It is very scientific and objective. The report has three meanings. First, these heavy metals are harmful and China prohibits these substances in food and cosmetics. Second, SK-II contains these heavy metals. Third, what is the specific content of heavy metals? The General Administration of Quality Supervision, Inspection and Quarantine did not declare SK-II to be toxic and did not impose administrative penalties on SK-II. P&G could not sue the company because the General Administration of Quality Supervision, Inspection and Quarantine issued a notice, a statement of objective facts. SK-II According to Japanese standards, harmful substances in food cannot exceed the specified upper limit. Toxic substances that do not have a specified upper limit must not exceed 0.01 mg/kg. A layman is watching the excitement, but an expert is watching the door. This attack by the General Administration of Quality Supervision, Inspection and Quarantine is really a big deal. It destroyed China's ambition and destroyed the Japanese prestige.
But many people are still puzzled: Why did SK-II be chosen as the target in the trade confrontation between China and Japan? I think that choosing SK-II as the target of the Sino-Japanese trade confrontation is actually very high. There are three reasons:
1) Great publicity effect: SK-II is very famous, because many influential people in Hong Kong and Taiwan Due to the advertising effect of powerful celebrities, SK-II is the number one cosmetics brand in the minds of many Chinese people, and most people only know it as a Japanese cosmetics. If attacking it can create a sensational effect, in order to achieve the purpose of publicity and commemoration of "9-18" and to warn Japan's new Prime Minister Shinzo Abe, we specifically chose to issue the announcement on September 14;
2) The loss to the country is small: Cosmetics, especially high-end cosmetics like SK-II, are considered by everyone to be vanity luxuries, and the public is quite disgusted with them. Eliminating them will not affect the national economy and people's livelihood, nor will it affect economic development. . SK-II is just famous, but its domestic sales are very limited. In addition, the amount of smuggling is large, and the national tax revenue is very small;
3) It may kill two birds with one stone: while cracking down on Japanese goods, it can completely force P&G to SK-II is produced domestically. If this goal is achieved, China will have a win-win situation. After all, the production of cosmetics is very easy, not as difficult as cars. As long as Procter & Gamble agrees to produce it in China, it may be launched soon. Although SK-II is just a cosmetic, in everyone's mind, it is synonymous with fashion. Fashion is a kind of culture, and it must choose a strong country as its soil. China is rising and has gradually developed this soil.
2. Procter & Gamble became a backstop for the Japanese government’s clever move
The notification on September 14, 2006, “Japan’s SK-II brand imported cosmetics were found to contain prohibited ingredients” immediately caused a stir In response to the expected sensational effect, all walks of life responded strongly.
On September 16, 2006, Procter & Gamble China Co., Ltd. issued a public statement: saying that SK-II products are safe and have guaranteed quality. It will not be removed from the shelves. And consumers must agree that there are no quality problems before they can return the goods. (/xiaofei/puguangtai/20060916/13082920789.shtml)
Some consumers requested returns. Due to P&G's arrogant attitude, it aroused widespread resentment among the public.
At the press conference of the Japanese Embassy on September 20, 2006, the remarks of Ishikawa, the first secretary of the Japanese Embassy in China, added fuel to the fire.
Ishikawa pointed out two problems. First, the Japanese government’s inspection and quarantine of export items is based on the specific requirements of the exporting country. Since China has no requirements, Japan has not inspected SK-II export products; second, according to common practice, due to The characteristics of the Chinese people and China's climate environment are different from those of Japan. "There are subtle differences in composition and color" between SK-II exported to China and Japanese domestic products.
/xiaofei/consume/20060920/03262929678.shtml
The Japanese Embassy press release made P&G into injustice, although P&G denied that it used products in China and Japan respectively. There are two standards, but they have further aroused the anger of the Chinese people, and the people's anger is out of control, and all the targets are pointed at P&G.
3. P&G has no choice but to challenge China
On September 21, 2006, the Shanghai Food and Drug Administration announced that three more products of the SK-II brand were sold in Shanghai. Chromium and neodymium were detected respectively. Regulatory authorities have summoned the person in charge of Procter & Gamble and requested that all relevant products be removed from the counter. On the same day, the Shanghai Industrial and Commercial Department made it clear that the agreement used by the supplier of SK-II's suspected cosmetics when accepting returns from consumers was illegal. (/xiaofei/puguangtai/20060922/12032939015.shtml)
Both Shanghai and Guangdong Consumer Councils pointed out that SK-Ⅱ banned products should be returned unconditionally. /xiaofei/puguangtai/20060922/19482939976.shtml
The support of local management departments caused a wave of collective returns of SK-II across the country, and the Shanghai Procter & Gamble branch was smashed. Procter & Gamble's website has been attacked multiple times.
On September 22, 2006, SK-II issued a statement that due to serious security incidents that occurred at SK-II counters in some areas, the counters were withdrawn for safety reasons and decided to suspend the sales of its products in China. But SK-II still emphasizes that the product is safe. (/xiaofei/puguangtai/20060925/09562943402.shtml)
Things did not progress as smoothly as predicted. Procter & Gamble refused to admit its mistakes and insisted that the products were qualified and safe, but the Chinese national management authorities were still unable to get them. Provide the basis for punishment. Although Hong Kong, Singapore, Taiwan, and South Korea have successively detected chromium and neodymium, they believe that trace amounts will not affect product quality... Since China's regulations are relatively vague and have not set limits for chromium and neodymium in cosmetics, Procter & Gamble came up with Chinese food Regarding the limit standards for chromium in health regulations, it is considered that SK-II does not exceed the limit even if it is used in food. Therefore, the conflict between China and P&G is difficult to resolve. If P&G's products have no quality problems, China has no reason to punish them, and P&G has no reason to even refund consumers who request returns.
According to a Sina.com *** survey involving 220,651 people, as of October 3, 87.41 people still believed that P&G was lying. But the vast majority of people are attacking P&G, while ignoring the real protagonist of the incident-Japan.
4. We could have won, but with the advancement of science and technology, we will definitely be able to defeat.
When SK-II withdrew from China, the situation had entered an endgame, and people with insight already understood the truth. The rest of the return issues and the arguments between the parties are just the end of the story without much meaning.
In the SK-II incident, it is certain that China did not achieve its expected goals. But looking back at the incident, we could have won. Especially when the Japanese government attempts to point the finger at Procter & Gamble, if we take another move instead of following Japan's wishes and entering into the changes they want.
An article that is suspected of insulting China "Defending SK-II, ××× cannot be so shameless!" "(/publicforum/Content/law/1/51512.shtml) makes people very uncomfortable.
However, the article has two points of view that are worthy of our consideration:
The first point of view is that the author believes that China’s regulations do not indicate limit standards for the banned substances chromium and neodymium, nor do they indicate that they are not allowed to be detected. . Therefore, it is impossible to judge whether SK-II has passed or failed.
This is exactly the case, so our quality inspection department has been unable to come up with a strong basis for punishment. If there is no limit, detection will violate the rules. Then common heavy metals like chromium will be illegal if they are not limited. If the upper limit of the ban is given but no detection method is provided, it can be easily detected in many cosmetics. In the extreme words of an author who claims to study analytical chemistry: "As long as the sampling is large enough and the detection equipment is accurate enough, uranium can be detected in grains. Do you believe it? According to the theory of the State Administration of Quality Supervision, Inspection and Quarantine, it can ban grains from now on." Sold." This is what a professional would say. "Procter & Gamble is a company with integrity"/new/Publicforum/Content.asp?idWriter=8625110amp;Key=609884635amp;strItem=worldlookamp;idArticle=124414amp;flag=1
This is the dilemma of the national management department The reason is that in the face of science, not to mention laws, even the development of history must respect its laws. This may be the reason why Chairman Hu requires the entire party and the country to learn the "Scientific Outlook on Development."
In fact, if our management department is brave enough, when the Japanese government attempts to point the finger at P&G, it dares to announce that SK-II contains only trace amounts of heavy metals and is not harmful to health before withdrawing from China ( Seeking truth from facts). That might be a different situation. We can further force P&G to produce SK-II domestically. If this is achieved, we can attack Japan and China will win...
The second part of "In defense of SK-II..." The point of view is as arrogant as P&G, saying that if we can use technology to defeat P&G, P&G is welcome, and it will only make them reach a higher level. The article tells the story of a Chinese small company that challenged SK-II. As a result, Procter & Gamble made a new product with the best effect of "making skin 12 years younger in one month"... I searched on Baidu and found that there was indeed a Chinese small company in 2002. We made a product called Huacin, which was tested on an effectiveness testing system of Procter & Gamble and was comparable to SK-II. (/roll/20031031/0953498129.shtml) This caused the relevant person in charge of P&G to tell the media at the time: "The so-called 'imitation' of young companies plagiarized P&G's ideas and was a kind of malicious competition."/news/zggs_1. htm
P&G may really have a reason to be arrogant, because technology is about strength. If our country had the strength to surpass Japan and the United States in 30 years, we could formulate more detailed and accurate regulations than they did, and we would not be as passive as we are today...
From a long-term perspective, Procter & Gamble is not our friend, but if we compete with P&G at present, we will only lose both sides, and Japan will benefit. This is the rule of the game in the Romance of the Three Kingdoms that everyone knows. Although P&G suffered losses when SK-II withdrew from China, how could China's cosmetics industry not be hit? People's consumption and business confidence have also been hit! Not to mention that the cosmetics counters have become deserted; everyone in the international and domestic second-tier cosmetics brands is in danger (/roll/20060928/0925952966.shtml)... "Southern Metropolis Daily" commented "In case the General Administration of Quality Supervision, Inspection and Quarantine unjustly kills SK-Ⅱ" ” pointed out: “I don’t care about the interests of SK-Ⅱ or P&G. I don’t know whether SK-Ⅱ deserves its punishment or has been wronged. But I do see that under our country’s current system, companies will suffer from time to time. As a businessman, I am very concerned about whether the companies I have interests in will suffer such a fate in the future.
What will happen to the international reputation we have worked so hard to achieve? Won't it also be damaged? In the current situation, it doesn’t make much sense to punish P&G or not. Because China and P&G have both lost, and the winner is Japan.
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