Can Tencent tim surpass WeChat?

I especially hope that TIM can do a good job in the user experience of WeChat.

I asked a lot of people, why did you give up QQ with WeChat? Many people replied: because everyone around them is using it, there is no way.

By the way, what do you think of the experience of WeChat? Many people replied: although it is simpler than QQ, it has excessively deleted useful social functions and experienced chicken ribs.

So I thought, why can WeChat surpass QQ?

Some people say that because of the advent of the mobile social era, some people say that it is because users are fresh, some people say that it is because WeChat is smooth, some people say that it is because of WeChat voice, and so on. But I always feel that there is no reason to convince myself directly.

Careful consideration should be a comprehensive and hierarchical reason.

The first reason: there are more and more mobile Internet users, and there are many things left over from the PC era in mobile QQ, so it is difficult to completely transform it into a mobile social application. Tencent needs a newly developed mobile social application.

There are many functions in QQ, such as screen shaking, screen capture, magic expression, remote control, QQ games, pets, members, X diamond, shopping and other messy functions, many of which are completely useless on mobile phones, so Tencent needs to delete most of the useless functions. However, due to the interaction and integration between PCQQ and mobile QQ, there are also some broken ties between different functions, which will affect the whole body, so it is technically difficult to uproot some functions completely. On the contrary, due to the need of mutual compatibility, both QQ systems have become bloated and redundant. In this case, Tencent might as well develop a brand-new mobile social application, which only transfers QQ users, and all other functions are independent of QQ, so as to avoid redundancy caused by disconnection and functional compatibility and get a brand-new, refreshing and free product.

The second reason: Tencent pushes WeChat.

In my opinion, it is not that the application of mobile QQ is not suitable for the era of mobile Internet. He also has some functions of WeChat, and he also has some pain points that WeChat lacks. From this perspective, mobile QQ is more competitive. However, there are a lot of heavy structures behind mobile QQ, which leads to its non-free, high development cost and low development efficiency, which makes Tencent have to give up. Tencent abandoned mobile QQ but could not abandon the era of mobile Internet. In order to eat the big cake of mobile social networking, Tencent must push WeChat.

This is the terrible side of Tencent. If an internet giant wants to push something, even if the user experience is not good, he can push it hard. I firmly believe that the product experience of WeChat, if not Tencent, would not even survive the seed period. Tencent has injected a lot of resources and public opinion into WeChat, making it gradually bear fruit. As ordinary users, we began to feel that how people and the media around us started to blow WeChat was a slogan. Should I also sign up for WeChat follow the wind? It doesn't seem so outdated. Then I registered one. Finally, someone asked you why you used WeChat. You replied that everyone else was using it and had to use it.

People in the venture capital circle always say that the user experience is the first, including the godfather of entrepreneurship, who also teaches the public to start a business. However, as soon as the user experience was put into their products, they began to play hooligans. Typical Baidu search, Taobao search, search out things that have nothing to do with keywords. Later, I learned that with a user base and a deep foundation, we can start playing hooligans, because users have lost the initiative. User experience is not the first, but user base and user stickiness are the first, and their product managers know this well.

Sometimes I'm afraid of internet merger. Unlike entities, such as Apple, Xiaomi, Huawei, hammer, etc. In the mobile phone industry, the Internet can exist well in the market. But internet products can't. It seems that there can only be one monopoly in the world. You see, Tencent kills other social activities, Alipay kills other finance, and it must be done before the merger of Didi Kuaidi, and it must be done before the merger of 58 markets. If you are hungry, Meituan is still doing it, and OFO mobike is also doing it. For people who eat melons, it's fun to watch these giants kill each other, and sometimes they can get a little bargain. But after the merger, they started playing hooligans, and then the users got hurt.

Suddenly I feel so sad that the user is not God. There should be an expression pack here, but I'm an old man in my late twenties and I don't know how to use it very well. )

The third reason: you can talk by voice, shake it, feel fresh and so on.

These functional attributes of WeChat have to be said to help WeChat expand its users, but its status has not reached the height of the first two, so I classified it as the third-level reason. In this market, there are many products with one or more explosion points, but few companies can survive later. Small tactical moves can only cause small local shocks and cannot change the general trend of strategy.

Back to TIM's experience, because TIM's goal is to socialize in the office, not in the broad sense we expected. It's a pity that I especially want it to do WeChat.

I really hope that TIM will break away from his previous QQ, establish his own social environment, and even be very selective when transferring his previous QQ friends. There are many Q's that we added when we were young and ignorant, and we really don't want to transfer to such a refreshing and concise APP. QQ space has accumulated a lot of messages before, and I especially hope that the space call records sent before can also be selectively transferred.

Wechat has no friend group management and no group search function. Sometimes, I want someone to look at his circle of friends, but I can't click on a few pages. The file transfer is too small, a circle of friends likes it, and others will inform you of all the likes and comments ... too much is countless afflictions.