Why is Simmons mattress called the top mattress?

The previous article talked about Simmons, from A to N, and then we continue with the remaining O to Z.

OEM

When Simmons first came to China, it was an OEM. At that time, hotel projects were mostly used, and the OEM was also in Suzhou. But now Simmons has a factory in Changshu to make its own mattresses, instead of making them in a foundry. In fact, the reason is not that the cost of the foundry is high, nor is there a problem with the quality of the products made by the foundry, but other reasons. It didn't take long for the incident to pass. I will tell you a similar example. Those who can understand it will understand it immediately, and those who can't understand it will regard it as an anecdote.

In March 2008, there was a spring thunder. The factory of ASUS (the one that makes computers) in Suzhou New District suddenly changed its name and became Helian Yongshuo, specializing in OEM. It is closely related to the ASUS brand. Separate, ASUS is not involved in the foundry business. Asus is living a good life, why does it suddenly need to change its name? It turns out that Asus has a big customer called Apple, which is Steve Jobs' Apple.

Apple gave part of its notebook business to Asus, and then everyone discovered: Asus’ notebook technology has improved by leaps and bounds! It's Eee PC, and it's getting together with Lamborghini (the one that makes sports cars), which gradually takes over Apple's market share. When Apple thought something was wrong, the order was more inclined to Foxconn. ASUS thought about it: Laozi OEM and Laozi brand should be separated. Otherwise, who would dare to do this kind of thing in the future? Different approaches but similar results.

Propaganda Term Promotional Term

I don’t put the slogan at the beginning of S because it is quite confusing and I don’t know what the slogan is. The Chinese official website is called: Not all spring mattresses are called Simmons. But they have a better saying: Let time sleep first and let dreams follow. I don’t know why, but this round seems to be more powerful and only a few people hear about it.

On the other hand, the slogan of Simmons’ beautyrest black series is very impressive: dream in elite. My level is relatively low, so I can only understand that it probably means “dream in elite”, but I can’t Very good and honest translation.

As for the US official website, it is extremely low. Take a look at the picture above, and the translation is roughly like this: Good morning, after waking up, have a good sleep and refresh. It’s just a plain saying. Anyway, I admire it very much. I feel that the style of old America is completely different from that of our country.

Quantity Last, Quality First Slow work produces meticulous work, quality first

Under normal circumstances, workers at the Simmons Suzhou factory work five days and eight hours (are you envious?), every two There is a 15-minute break every hour. Compared with other 699 factories, I don’t know how high it is. He does this in order to meticulously carry out many processes that other brands do not have, and each worker is responsible for one process, and each process is extremely rigorous. To give a small chestnut: many mattress factories do not have a process called hemming when processing fabrics, and Simmons has this process. This is to make the edges of the finished product fuller and to make it horizontally and vertically straight when the mattress is finally fixed.

Simmons has many more detailed processes similar to this than most mattress factories. For example, when making springs, it requires recheck standards for the mechanical components of the spring machine head, spring non-woven fabrics, and interlayers. The density standards of non-woven fabrics are all demanding levels. Therefore, it takes relatively longer than normal to make each mattress, but the quality is guaranteed.

Restructuring

Following the above, Simmons went bankrupt for a year in 2008, and finally found out in 2009: Serta came to say: Come on, come on, follow Let's do it together! The opposite side, Sealy, is too powerful. Let's do it together! After 2010, the two brands became one, and the equity was in the hands of this company: AOT Bedding Super Holdings.

You see, this old American is also 6, and her company name has the word "super" in it, which makes her look very cool. The current 3S situation is Serta Simmons versus Sealy.

In fact, I personally feel that there is nothing wrong with Simmons’ products and sales. It’s just that the capital is messing around, and the accounting and other things are cheating. If you just sell mattresses and live a happy life, you won't end up going bankrupt and reorganized 7 times. But having said that, a company that can be so tough is also awesome.

Simmons=Mattress

This matter has to start in Shanghai. In 1933, Shanghai was known as the "largest city in the Far East". The Bund you see now is almost the same as the Bund at that time. If you feel it, your hometown may not look so cool. At that time, the west wind was getting stronger, and Simmons accordingly became synonymous with tallness.

For example, Zhou Xuan, who sang "Night Shanghai", and Dai Li, the "Gestapo of China", are all clients of Simmons. Dai Li also brought Simmons mattresses back to his hometown in Zhejiang. (Remember Cixi in 1903?) High-end hotels such as the Pujiang Hotel used Simmons mattresses at that time (I have not seen records of what the Peace Hotel used). Shanghai playwright Hong Shen wrote in his "Grand Hotel" that "thick carpet, soft bed".

The chicken thief Simmons discovered that there is no general term for mattresses in China, so he changed the original "Simmons mattress" to "Simmons" and omitted the word "mattress" after it. ! "As time goes by, as long as it is a big mattress, it is called "Simmons".

Titanic

As the most awesome cruise ship of the year, Titanic is not short of money! As long as the effect is good, money is not an issue, so they used Simmons. In 1912, independent pocket springs were manufactured manually, which was extremely expensive and the production capacity was extremely limited. In 1903, Cixi made a Simmons and put it in a train. The explosive Titanic cannot be left behind. Alas, it’s a pity that it sank.

The interesting thing is still the follow-up: There is a luxury mattress in the UK called VIspring (actually it is also miserable, and it has been stolen by Taobao counterfeit products. (Picture), established in 1901, is now also known as the first company to make independent pocket springs (Simmons was already making independent pocket springs in 1900). He also said that he was a supplier of Titanic: The ship sank, so it’s not just casual I'm bragging? As for who is bragging... I don't know about this!

Unqualified defective product

There are rumors that there are defective products from Simmons, and the price is almost genuine. Less than half. Let me tell you, if you think too much, it doesn’t exist. Simmons will destroy all the defective products at all, just like the awesome bakery will destroy all the bread on the same day. He won’t sell any defective products when they come back: We will never allow any defective products to enter the market.

The next best thing is to ask if there is an internal price: Our factory is in charge of production, and when the company comes in, I just make the orders. , if you want to buy it, go to Sixth Space and buy it when it’s on sale. The production and sales are separate. I always think this guy is kidding me.

Vent vents.

(The US version of Simmons Black Label does not have ventilation holes)

When you buy a mattress on Taobao, you will find that some sellers will specifically mention the ventilation holes, which makes them look very breathable. Some knock-off mattresses say that sleeping on them without ventilation holes makes them hot. I don’t know where they got the courage to make them. It’s probably because they have never seen how top-quality mattresses deal with ventilation. What’s even more ridiculous is that they actually question the silk. Lian, Simmons' ventilation system says that you will get hot while sleeping: Isn't this nonsense? You can't use a mattress as an air conditioner when you buy it!

As for ventilation, this is a barrel theory, and any layer is different. The material will be airtight, and you will feel like sleeping on the foam outside the refrigerator. It is hot, but not comfortable, especially in summer. But when the materials of each layer are carefully selected, it is breathable. Holes are not necessary: ??a mattress has 6 sides, and moisture and heat can escape, so why do you need those small holes?

But when the permeability of certain materials is not very good (such as artificial latex, inferior cotton felt), ventilation holes are still useful.

Wholesome Fabric

When everyone goes to buy a mattress, they will have various mysteries, and the biggest one is probably the fabric. The world's better fabric supplier is Belgium's Bekaert Desili, which was renamed Bekaert Desili after Bekaert took over the company. About 95% of the fabrics on the market are fake and how to detect fakes with the naked eye will be discussed later. Today I will talk about the relationship between Simmons and this supplier.

The R&D team of Bekaert fabrics has probiotic technology (Sealy uses it more), silver ion technology (Slumberland uses it more), fragrance technology (I have used it before, users After using it, I said that the combat effect is too joyful) and other technologies, but Simmons rarely claims the specific fabric he uses. Why is this?

Take probiotic fabric as an example. What exactly is it? This is a finishing technology that can add probiotic capsules to any mattress fabric. So what exactly is the use of adding it? The reproduction of mites produces a large amount of secretions, which are the main source of allergies. Probiotics can consume mite secretions that cause allergies and reduce human allergies. Experiments have shown that mattresses with probiotic functions can effectively reduce house dust mite allergies by 89.3%. (Information comes from Bekaert’s official documents)

Let’s not talk about the 95 fakes on the market, but let me talk about my understanding and opinions on the genuine probiotic fabrics: Is it useful? it works! How useful is it? I don’t know how useful it is! It is estimated that Simmons understood this too, so his selection criteria for fabrics are: healthy fabrics are enough. Bekaert also offers silver ion fabrics and probiotic fabrics for Simmons, but he rarely promotes the effects of these fabrics to users. Just like your mother, she does a lot of things for you silently, but rarely says anything.

X Just talk about it, there is no corresponding word for this!

This may be my bias. If you know something about mattresses and go to the Simmons factory to look around, you will most likely choose a Simmons mattress. Including myself as a mattress maker, I roughly know the cost of each mattress. If I have to choose a mattress among many brands, I will also buy Simmons. Not only his products, but also his atmosphere: peace, not pursuit of output or excellence. I spend a lot of money, but I must buy guaranteed genuine products. Buddhist factory.

However, when I went to a specialty store and saw the finished product coupled with the explanation from the specialty store, I felt that there was nothing special about it. Maybe the specialty store I went to was wrong? Either they are wearing something too sexy and they ignore it...

Yield Up production increases

Before November 2017, the starting price of Simmons entry-level mattresses was about The price is around 17,000 (!!!). For a long time, it has always been the attitude of "If you like to buy, buy, I have the stuff to help you, so you don't have to worry about the materials cheating you." It's been like this for almost a hundred years. Anyway, the earliest price I can find is that the 1925 version of the Simmons mattress retailed for $39.50. For comparison, mattresses from other brands at that time were around US$9 to US$16, and he sold them 3 to 4 times more expensive.

However, I am still very powerful. After looking around for the past two years, Simmons found that the friends around him were living prosperously and in a trance, hahahaha. Simmons frowned and realized something Not simple. So at the end of 2017, Simmons released 28 new products, mainly lowering the entry-level price to about 10,000 yuan, directly using Serta Sealy, and by the way, selling various other mattresses claimed to be from all over the world. The result is an increase in output that is “visible to the naked eye”.

Now it was the turn of other companies to frown and realize that things were not simple: before, they could brag to customers and say, "Look, my house only costs 10,000 yuan and Simmons costs 20,000 to 30,000 yuan." Now they have to develop new products. posture.

Zalmon Gilbert Simmons Zalmon Gilbert Simmons

Finally, let’s talk about him. The bearded old man you see should be what he looks like when he gets old, or They were used by Simmons for promotional photos. He was actually quite handsome, and he was a shady American businessman, manufacturer, philanthropist, and innovator who made many stupid decisions (a $39.50 mattress) that would prove to be very profitable ( You see, a black-hearted businessman).

Before 1923 (!), the man who used an iron-fist policy to pick up the goods from the warehouse within 24 hours after placing the order (I am in 2017 can only guarantee that the normal size can be delivered within 3 days at the fastest) hair). In short, this guy created an era in the mattress industry.

I finally finished writing, and I felt so insignificant after writing. 3S is like three mountains, with no top in sight. Only by taking the essence, such as careful selection of raw materials and never compromising on quality, and removing the dross, such as not selling it as expensively as others, can we better develop our nation's own brand. But as my own slogan states: walk with those who insist on dreaming, and let today surpass yesterday!

This answer comes from Haohaozhu user Xingxi Mattress. For more decoration tips and home experience, please log in to the Haohaozhu APP to view