How to make money from the media?

How to make money from the media 0 1 choose a platform.

In the Internet age, everyone can be self-media. Which platform do you choose to run your own media? There is a trick to take the mobile phones of five friends from different industries and see which apps are installed. As far as my personal observation is concerned, QQ, WeChat, QQ Space, Taobao and Weibo are generally installed. Now that the era of mobile internet has begun, we must choose a platform that is the easiest to reach users. The user base of this platform should be large.

Wechat has a public platform and a circle of friends, and qq has QQ space. Let me briefly talk about the characteristics of these two platforms.

At first, the public platform of WeChat was really a good thing. It can push information to users' mobile phones, which smacks of forced reading. However, since WeChat 5 came out, the official account of WeChat has been folded, and the advantages of message push have been greatly weakened. In addition, the WeChat public platform is a very closed environment. Readers can't see other news except reading articles, which is not conducive to the interaction between readers. The public platform has no client, which is not conducive to communication with readers.

Wechat circle of friends is a semi-closed circle of acquaintances, which is the main position of many marketers now. The advantage of the circle of friends is that the amount of information read and reprinted is relatively high, but the disadvantage is that it cannot carry too much information, and the expression form of information is also very simple.

QQ space can be said to be an enduring platform with a large number of users and high user viscosity. The disadvantage is that the user group is generally young, and the number of marketing numbers reprinted here for various successful chicken soups is particularly large. The information in qq space is basically transparent, and information such as likes, comments, forwards and reprints can be seen at a glance. Unlike the WeChat public platform, there are obviously few subscribers, but they dare to tell readers that their articles are read hundreds of thousands.

04 the choice of self-media theme

What kind of topic you choose determines your readership.

Judging from the circle of friends, QQ space, Weibo's chicken soup articles and the high reprint volume of successful chicken blood, any topic you choose can attract readers, because there are too many netizens, and many people will share your views.

Should I choose a multi-group theme? Of course not, you should choose according to your starting point.

If making money is the starting point, then suitable topics are: women, children, health, entrepreneurship, learning and so on.

If you want to attract people quickly and require articles to spread quickly, then themes such as chicken soup for the soul and success are your best choices. Remember to add: at the beginning and end of the article? No, not xxx. No, xxx, xxx People who are not mature enough will reprint it for you.

If you just talk about your feelings and there is no other purpose in writing an article, just write casually.

If it's a hobby, just stick to it. People will find you in groups.

All topics with the purpose as the starting point need to be well planned and analyzed slowly. The direction of analysis is: group characteristics, group number, group demand and so on.

Another hard indicator is that the height of readers is determined by the height of media operators themselves.

How to get the first fans quickly?

The hardest part is actually in the beginning It is very important to get the first fans from the media quickly. These fans will help you reprint and share. If one fan can influence ten people, it will be much easier to grow up in the future.

So how to do it? There are three points:

1, write high-quality articles. High quality means that articles are valuable and readers can learn something. Such articles can get high reprint volume. Remember not to write negative articles with very negative energy. Although there are many reprints, the quality of readers is too low.

2. Use all channels to promote your self-media ID. Every article should contain copyright information, or you can introduce yourself.

3. Do some small activities to encourage fans to recommend themselves to friends around them.

Do a good job in operation

How to understand the operation? Self-media operations mainly do these tasks: publishing content, interacting with fans, responding to comments, summing up and so on.

When publishing content, we should pay attention to the skills of taking the title and setting the cover. The title cover largely determines whether this content can become an explosion, so we must pay attention to it.

Try to reply to comments from fans. Comments are the real relationship between users. Self-media creation should be user-centered and not self-satisfied. Fans who feel good about themselves may not like it, and all content should be considered from the user's point of view.

The purpose of re-recording is to judge which topics have better user feedback and which titles are better played, and the next creation can imitate such words.

Re-launch to feed back creation is an important step to make the media operation better and better.

Since the media is a simple but difficult thing. Simply put, everyone can get started, the entry threshold is low, everyone is from the media, and everyone can start their career from the media.

It's hard to say, because most people only value short-term interests and can't see the long-term accumulation of wealth, so they can't persist. Most people send a few articles, shoot a few videos, and feel that they have not made any money, so they give up.

This is a normal phenomenon. Since the media can also be regarded as an industry, it also follows the 28 th Law. If everyone made money, there would be no so-called poor people in the world.

Therefore, if you want to do a good job from the media, first think about whether the above points can be done, whether you can persist in doing well, and then make a decision.