Our evening newspaper's entrepreneurial experience

Tonight, the newspaper industry entered a stage of rapid development. Tonight, the newspaper now has three newspapers and two periodicals, namely: Tonight Evening News, Tianjin Senior Times, Bohai Morning Post, Tianjin Pictorial Today and Economic Weekly Tonight; Tonight, the newspaper has a series of modern communication and printing technology and equipment. The editing, printing, publishing and management are all networked by computers, and satellite communication transmission technology is adopted. Tonight, the newspaper also has its own paper mill and production tools.

Newsprint with domestic advanced level; The self-run distribution team with the purpose of "delivering newspapers upstairs and serving home" has formed a network all over the city; The vigorous development of the tertiary industry has increased the economic benefits of newspapers. Tonight's Newspaper Group, which is under construction, will take Tonight's Evening Paper as the core, form a pattern of combining multimedia and non-newspaper management, and enter the 2 1 century.

The newspaper group company was established tonight, with six branches, which are engaged in advertising, communication, information, real estate, materials, artistic photography and other businesses, with strong economic strength.

Grabbing news is a professional sensitivity of journalists, and it is also the embodiment of journalists' basic skills. After a long period of tempering, the reporters of Tonight Evening News have initially formed a group professionalism of "no need to whip themselves". "Tonight Evening News" has also formulated a series of systems as a guarantee, such as the reward and punishment system for news of the day, with the aim of encouraging journalists to write news of the day. In order to grab more news of the day, there was an unwritten rule in the Evening News that journalists must grab the news that happened before noon 12 that day, otherwise it would become old news if they fell behind the daily newspaper. Generally speaking, the deadline for daily newspapers is around 0: 00 pm, and the changes and developments of news events after that can only be reported once every other day. 1997 The obituary of Comrade Deng Xiaoping's death was broadcast by Xinhua News Agency at about 4 a.m. At this time, the daily newspaper was basically cut off, and the evening paper just grabbed the headlines, making this important news meet the readers on the same day. There are many important central activities in the morning. The news broadcast is broadcast in the evening, the daily newspaper and the morning paper are published the next day, and the evening paper is often published in the afternoon. The closing ceremony of Xiaolangdi Project of the Yellow River and Three Gorges Project of the Yangtze River 1997 was held in the morning. The Evening News sent a special correspondent to feed back the news to the newspaper before noon 12 that day, and it was published in the afternoon, half a beat faster than the Xinhua News Agency's press release, which made the daily newspaper far behind. In order to send the manuscript back to the newspaper in time, writers are equipped with laptops, photographers are equipped with the latest digital cameras, and all journalists sent to other places or abroad use digital electronic fax equipment. Modern interview equipment has greatly improved the work efficiency and enthusiasm of journalists, and the news on the newspaper page is increasing day by day.

Journalists try to make preparations in advance for major news reports and "two sessions" reports that have an impact on the whole country or the whole city. Reporters often report to the editorial department, what is the important content, how many words to prepare, and the editor will leave a position on the page, "Wait for an empty seat." Some international emergencies have taken similar measures to seize the page of the day. In the face of important news, it is undoubtedly a "green channel" to keep readers disappointed, to keep the characteristics of evening newspapers grabbing news and not to lock in the "time difference". In addition to the initiative of reporters, tonight's evening paper also attaches importance to the enthusiasm of correspondents and readers. The social news department of the newspaper also announced the award-winning news hotline to the public. When readers find the valuable news of the day, they just need to call the newspaper and tell them the location of the incident, and the reporter can arrive at the scene within 30 minutes. According to the value of news, readers can get different amounts of compensation. Many good news of winning prizes are news clues obtained through readers' reports. Many reporters of Tonight's Evening News have the skills of quick attack, quick interview, quick writing and quick publication, so as to be interlocking, compact and orderly.