What does it mean to drink more lattes when you have problems in life and more American drinks when you have worries?

This is a high-level copywriting for afternoon tea on weekends and a high-level advertising language for coffee shops.

Luckin Coffee and Liu Haoran brought a brand-new "Drink more lattes" series of advertisements, starting with four workplace scenes, shouting the slogan "Nothing can be solved with a 5.5% discount latte" and urging you to drink more lattes.

When you are worried about your job, you must take care of your son. Relax, there is no solution in life, and drink more lattes. People always have inextricable knots, so there is religion. However, where can an atheist seek comfort? His heart is as strong as Su Shi's shouting that bamboo sticks and straw sandals are lighter than horses. Who's scared? Better to rely on yourself than to go to others for help. Su Shi has a bamboo pole in his hand and shoes on his feet.

All along, users of Luckin Coffee are white-collar workers and students, and most of its offline stores are located in office buildings. Then if Ruixing shoots this advertisement, it is also to return to the white-collar workers, aim at the office scene to achieve accurate communication, take out the most popular office daily scenes and create four typical stories.

Inviting the office goddess to dinner, the annual chicken soup drama, working mother accompanying Xiong Haizi to do homework, and leading a spit meeting, these scenes were put on the screen and magnified.