Jiang Xiaobai Illustration Poster-How to write advertising copy with the theme of "Going Home"?

Do you know the specific content of Jiang Xiaobai’s “Leave Home” advertising copy after the Spring Festival?

After the Spring Festival, another wave of people leaving their hometowns began. They left their warm and comfortable homes and went to various cities to work hard for their dreams.

On this occasion, Jiang Xiaobai, who is thoughtful, published a set of posters and advertising copy, telling the past and present moments of leaving his hometown. Let’s take a look at this set of poster copy. :

I used to leave home to pursue my dreams, but now I just want to dream for 5 more minutes.

Leaving home used to be just to make ends meet, but now I just have to eat a few bites in a hurry.

Leaving home used to be to go to the top, but now it is to squeeze in the morning rush hour.

Leaving home was once for poetry and the distance, but now I am trapped in a square meter of my desk.

Leaving home used to be for variety, but now I eat the same thing every day.

Leaving home was once for the stars in the sea, but now I am surrounded by stars and hidden moon, my eyes are drowsy.

The purpose of leaving home is to go home well and turn the longing for you after not seeing each other for a long time into a thank you.

Jiang Xiaobai’s heart-warming copywriting is good at catching people’s every emotional change, such as the emotion of “leaving home” after the Spring Festival. The contrast between ideals and reality makes “leaving home” of people, creating an emotional resonance, thus entering into the depths of their hearts.

From the perspective of copywriting techniques, Jiang Xiaobai’s copywriting uses contrasting techniques. There is a strong contrast between the past and the present, expressing the emotions of people who have left their hometown.

In addition, in the selection of accompanying pictures, the materials are also pictures from daily life, such as crowded subways, fast food, etc. It is close to life, appears real, and can arouse the emotions of strangers.

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Runpaopao (talkto520) What is the advertising copy of Jiang Xiaobai's "Know Early" series?

Recently, Jiang Xiaobai published a set of heart-wrenching advertising copy around the theme of "Know in advance", with the purpose of letting you know that "there is no such thing as knowing in advance in life, you can only drink now and see the person in front of you." __

The specific content of this set of posters is as follows:

_If I had known that many people would never see each other again after being separated, I should have said those words that I swallowed back and gave Give the hug you deserve.

__If I had known earlier, it would be difficult for old classmates to reunite. Tell more stories after lights out in the dormitory, and invite more old and new friends. __

If we had known earlier, but later we could clearly see the depth of love, we should have grasped each other's best years, and there would have been no need to seal up our feelings in front of us. __

If I had known earlier, I would never forget what I wanted in my heart, so I wouldn’t have had to force myself to cater to the public’s eyes. Even if I failed, I would have at least been myself.

_If I had known that the mid-life crisis would come quietly, I would not have to be bound to the routine of going to and from get off work. At least I would not miss the scenery when wandering around. _

_If we had known earlier that opportunities would always be fleeting, we should not have let our thirst for knowledge expire, let alone drink alone late at night to drown our sorrows. _

If I had known that time would be merciless, I should have spent more time with my parents during my busy days. _

If I had known earlier that everything would be calm and calm, I wouldn't have been stuck in the same place, and my worries would have been turned into drunken talk.

__This set of heart-wrenching poster copywriting, the text copy: starting from different perspectives of friendship, love, family, work status, and dreams, to interpret the daily life of people's hearts. Have you ever said this? What if "I knew it earlier"? In terms of picture design, the physical background picture and the simple drawing of the person all fit the scene of the text. The thoughtful copywriting and scenario-based presentation make people feel the same after reading it and are willing to share it.

How about it? After reading this set of copywriting, if you were to write with "I knew it earlier", how would you write it?

Ye Xiaoyu Copywriting, "New Media Copywriting" Author of "Creation and Communication", WeChat public account: Ye Xiaoyu Paopaopao (talkto520) How to write advertising copy with the theme of "Going Home"?

Home is everyone’s haven. During the Spring Festival, “going home” has become an important event that everyone who works outside looks forward to throughout the year. So as a copywriter, how do we create copywriting content with the theme of "going home"? We can learn together, Jiang Xiaobai's series of poster copywriting on the theme of "going home".

Jiang Xiaobai’s copywriting with the theme of “going home” during the New Year period was sent out on Valentine’s Day, telling you to leave time for your most precious parents. As the saying goes, the tree wants to be quiet but the wind will not stop. , the son wants to be raised but the relatives don’t wait for him. Therefore, spending time with your parents is the most important thing during the Chinese New Year. The following is the content of this set of posters and copywriting:

1. In the past, when I was in my early twenties, I liked to celebrate the New Year.

I slept until I woke up naturally during the day, and my parents prepared a reunion dinner on New Year’s Eve, and you only contributed one dish that didn’t taste good.

2. Visit relatives’ houses to pay New Year greetings to the elders, and be lucky enough to receive several big red envelopes.

Those years were carefree and I spent a lot of time meeting friends for drinks.

3. Later, when I was in my mid-twenties, I avoided celebrating the New Year.

A person wanders and "breaks" into life, and everything goes wrong when he first arrives.

4. I don’t want my parents to worry about me anymore, and I still want to stick to my choice.

Having seen more lifestyles, I am tired of group greetings and boring customs.

5. Want to stay away from parents’ advice and nagging, and want to escape from relatives’ excessive “care”.

It was too late to deal with the "adult's" troubles, and you didn't go home for the New Year in those years.

6. When you are about thirty years old, one year passes in the blink of an eye.

No longer avoid the problems that should be dealt with, from the person who receives red envelopes to the one who sends them.

7. From whether or not to go home for the New Year, to whose home to go to first for the New Year.

Have a simple New Year's Eve dinner with your family, and let go of those unsatisfactory things at work after having a drink with your dad.

8. When visiting relatives and friends, you should laugh away any embarrassing questions you may have.

Only meet the most precious old friends, no more so-called "friends".

9. Time has allowed your parents’ hair to dye a little white, and then you finally realize that you want to take them out to see the outside world.

The Chinese New Year is just a reunion, leaving time for the most precious people.

Jiang Xiaobai’s New Year’s copywriting is in chronological order, and uses the logic of succession, transition and combination in content. For example:

(Start) When the boy was in his twenties, he wanted to leave home and go far away.

(Conclusion) Later, as he got older, he found that his most important friends also Just a few.

(Redirected) When I was in my thirties, I saw my parents getting more and more gray hair

(Redirected) Only then did I realize that the most precious people around me are my parents

After reading this set of poster copywriting and analysis, do you have your own thoughts on the copywriting of "Going Home"? You can also try to use the same routine to write copywriting related to "Going Home" yourself. .

Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)