Closed loop: sales manual, but also incentive manual.

When shopping, you often meet "product promoters", and some people put all your shopping enthusiasm out in a few words; Some people whisper to each other and make deals again and again. The reason for trading is nothing more than doing: treat every customer as a new friend, don't rush to sell goods, and only provide professional help when you need it.

These two people, I believe everyone will not be unfamiliar. 20 18 Double Eleven, Ma Yun and Li Jiaqi PK sell lipsticks. As a result, a dark horse appeared-Li Jiaqi won, and a lipstick brother was born.

When Li Jiaqi, as a L 'Oré al BA (beauty consultant of cosmetics counter), saw that many customers were unwilling to directly test the color of sample lipstick, he began to try to test the color for customers with his own lips, and won the sales champion for many times.

It is this small move that has made Li Jiaqi with sales exceeding 100 million yuan. He actually considers the problem from the customer's point of view and tries to solve it seriously.

The skills used in the above two successful cases are introduced in detail in the closed loop. Closed Loop is a sales book written by Ryan Selhan, a famous American real estate agent and a popular reality show star. In the book, the author summarizes four principles, seven control stages and 22 sales skills, all of which are ingenious, even if they are not salespeople, they can touch their hearts.

1, set foot on the road of sales

For those who once dreamed of becoming actors, but were forced to go on the road of sales because of their livelihood, the fear of disappointment became the driving force of their career, and they went on the road of sales in order not to return to their hometown to become "neet writers".

As a rookie, no one will tell you the secret of success because everyone is different. Only when you succeed yourself can you know what the secret is.

At this time, "initiative" will appear in your mind as a key word. Think about it. Have you taken the initiative to achieve your goal? What did you do voluntarily? When we are at the end of our tether, initiative, like a panacea for all diseases, brings us hope.

At the beginning, there will always be more questions than answers, which is normal. Even at this time, when we don't know what to do with unfamiliar things, we should bravely say "yes" and believe that there will be ways to deal with it after making a promise.

Do you have such confidence?

"Yes!" That's great. You are one step closer to success.

"no?" Then study quickly and find your confidence.

Know that no matter what you do, initiative and self-confidence are the cornerstones of your success.

2. Ways to increase sales.

Of course, sales are a special test of endurance! People hate salesmen, but they like shopping with friends. Look, the point is coming out! How to make friends with strangers is a particular headache for many salespeople.

However, Seilkhan succeeded. He adheres to the principle of "contact first, product second", makes friends with strangers in good faith, is not eager for quick success or ambition, and can send his sales information for a long time from the customer's point of view according to the customer's preferences. Try to create such an atmosphere: Just ask Seilkhan about the house! The question for Seilkhan is no longer a problem!

I especially admire his tenacity. The cultivation of toughness requires great self-discipline. The author gets up at 4: 30 every year, exercises, eats breakfast and makes a work plan. When he shows up in the office at 8 o'clock, he can immediately put himself into his work, because the day's work schedule has been done in the early hours of the morning, and the feeling of being one step ahead will bring more successful experiences!

In particular, I want to talk about the four principles of sales summarized by the author. In fact, these truths will also bring a lot of thinking to our lives!

1) Why do you do these things (work)?

2) What do you do every day to expand your business?

3) What are you running from?

4) What is your goal?

These questions can be said to be the ultimate four questions about work and life. I often think about the first question when I am young; After middle age, I am often confused by the third question; The fourth question is like a hanging carrot, which is both within reach and out of reach; The second question has become our daily pursuit. Sometimes I wonder how many people's lives are unhappy because these four problems are not considered clearly!

The FKD propulsion system summarized by the author successfully divides a working day into three stages: discoverer, holder and actor. When you expand your new business scope, you become a "discoverer" and are good at discovering new goals; In order to ensure the normal operation of the company, the "holder" should pay attention to the financial situation of the business and make clear the policy formulation and marketing; An "actor" is a doer, turning the goal of the "discoverer" and the strategy of the "holder" into reality.

Think about it. At which stage of your day do "discoverers", "holders" and "actors" remain efficient? Are you satisfied with their work?

3. How to face failure

Nothing will be 100% successful, and failure is worth remembering, because we see the hope of success in failure!

Among many failures, lack of communication can be said to be the number one killer. No matter how much you care about your customers, maintaining long-term and stable communication will make customers feel your concern. If you lack communication, you will eventually be kicked out.

The most effective communication between people is to consider problems from each other's perspective and actively respond to each other's questions. Of course, no matter how hard you try, there will be accidents, but pay more attention to the failure of a certain transaction. You should know that "winning or losing is a common occurrence in military strategists". When you do your best, the rest is a regretless ending. ...

4. Write down the last words:

This is a good book worth exploring, and there is a philosophy of life hidden under the simple appearance: only by learning to be a man can you do your job or career well!

In this book "Closed Loop", not only the underlying logic of sales is perfectly expounded, but also people who have read it carefully will find their own life insights in the book! Did you find it?