Planning of opening activities

Opening activities planning 1 1. image preparation

Play, play, 30 minutes to prepare, 3 seconds to impress, 3 minutes to express (concise). Dress yourself up like an expert.

Second, prepare your mind.

Make full mental preparations, fight tough battles and overcome difficulties. There is no shame in not selling for a few days. People who want to send money will feel that they have made a bad start and will leave immediately. At any time, at any time, it is like encountering a battle. You are full of enthusiasm and passion, affecting everyone around you and making you cheerful, happy and happy. That is to say, you should always keep your soul up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.

Third, the preparation of in-store facilities-to create a warm beauty and skin care environment.

Warm, novel, complete hardware-air conditioning in summer, heating in winter, this is the most yard facilities, sparrows are small but complete, customers around the cabinet.

Display cabinets are placed, and high-end goods are mainly in the same series. First, customers can see high-end goods, and low-priced goods are placed slightly lower. The top part of the display column can show your diploma, photos, posters and honorary certificates. Goods must be listed completely, giving people a clear desire to buy. Make-up should be put uniformly, and some green and fashionable decorations should be put. For example, a white box can be placed next to an elegant and beautiful box, which reflects the elegance and nobility of this set of goods and the purity and safety of the goods. You can put some cucumber vines in summer, which are green, showing a kind of environmental protection and nature. Bedding uses bedspreads, sheets and towels marked by the company (ordered in Sisi's office), which reflects professionalism. At least two sets, change once a week!

A variety of printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation left an auditory impression on the customer, so the promotional materials brought back by the customer deepened this impression visually. In addition, the posters of beauty salon related products should be hung (pasted) in a conspicuous position in the beauty salon. Relevant production and quality inspection certificates, enterprise honorary medals, etc. Can establish the beauty and self-confidence of customers, especially the certificate issued by the national authority, which will play a great role in attracting customers and selling goods. Relevant information can be downloaded and printed from the company website -R&D organization website.

Fourth, the preparation of goods in the store

Special commodities for commodity display: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, absorbent cotton, alcohol, plastic wrap, film guide bowl, mirror, cotton pad, etc.

Verb (abbreviation of verb) preparation of professional knowledge

This is the most important point in all the preparations before opening! Without this item, there would be nothing and no money. Whether the cleansing steps are rigorous and smooth, whether the massage is comfortable and comfortable, and whether the skin judgment is accurate, never prescribe the wrong medicine, otherwise it will harm others and yourself. Without the fastest speed to practice, you can't be impatient. More practice makes perfect.

Six, careful planning, to lay the foundation for good activities.

On the basis of trial operation for one to two months, a large number of experience cards are issued to let acquaintances and friends experience goods, rather than selling goods. This is a process of raising fish, and it also paves the way for the gift of the event. I want to do this project after eye fire treatment, 15 yuan 1 time, and the spa in 20 yuan 1 time, so as to lay a good foundation for the gift of activities, introduce the customers well during the trial operation and see the effect.

It was grandly opened two months later, with the theme of celebration. Posters of gifts are posted three days in advance, and sales are not allowed at that time.

Predict the number of stores in advance and call one by one to make an appointment. How to encourage everyone mobilized before the war that day, thank the dealers who came and report the customers in the store. How many customers will be present that day and what kind of situation has been determined. Division of labor:

Distribution personnel (enthusiastic and confident) and reception personnel (store manager): familiar with the customer's situation, be good at transferring money (as a demonstrator), demonstrating goods (as a senior store manager and distributor) and pressing orders (as a distributor with certain experience in commodity sales): familiar with the activity plan of the day, good at shaping the distribution value and having certain experience in pressing orders.

Do a good job of language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, but they make achievements in the afternoon, while there are many people in the town in the morning and few people in the afternoon, but they have certain quality. Try to maximize the distribution of goods to customers. If the customer doesn't get the dealer's order, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to achieve the purpose of pressing the order. Do a good job, always be around, grasp the customer's psychology and trends, and look at the dealer's eyes.

Seven. Activity summary

Finally, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but there are few customers. What is gratifying is the number of customers. You must check the customers, not the money, six months before the opening. Customers are expanded wealth. Which customer needs what kind of goods, but doesn't?

Buy, be sure to write it down and continue to do follow-up introduction and service. Which customer is equipped with week care and not with day care? Give a trial product and see the effect after use.

Planning for the Opening Ceremony 2 I. Significance of the event

The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.

Second, the purpose of the activity

1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.

2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.

3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.

Third, the activity time

XX，XX，XX，XX

Fourth, the venue

XXX district children amusement park

Verb (short for verb) is the theme of the activity.

The opening of the children's playground is a great reward.

Sixth, preliminary preparation

(1) Publicity: the way and specific operation of pre-publicity.

1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.

2, community home publicity:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to people who perform well, such as cash rewards and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

3. Distribute leaflets:

Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.

4. Newspapers with leaflets:

The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C. Relevant information of the park, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrainment medium:

Number of issues:

5. SMS platform opening notice

It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.

6, city children's channel publicity

Can cooperate with local children's channels and radio stations for business promotion.

7. Advertising promotion of bus and taxi rear window glass.

8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.

9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.

(2) Layout of the opening venue:

1, outdoor layout

A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)

B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display * * grand opening of children's playground)

C, some colorful flags can be planted on the roadside of the park.

2, the layout of the entrance

A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;

B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of * * Children's Paradise".

3. Layout of the park

There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!

Step 4 arrange gifts

Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.

(3) Personnel arrangement for opening activities

1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).

2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).

3. Card and cashier (3 persons)

4. Maintain order in the park (2 persons)

5. Order maintenance outside the park (1 person)

6, outdoor personnel guidance (2 people) can assist other positions in time.

(4) Preparation of articles

1 2 doll (taking cartoon characters in recent popular cartoons as dolls)

2, prizes, lottery boxes, lottery tickets

3, customer information register, pen

4. Year card, season card, month card and happy card.

5. Small change

6, leaflets

7.balloons

8. Welcome

Seven, the opening process

At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;

Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

9:00 salute, officially opened;

At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;

10:00 to start the lucky draw.

Eight. cost budgeting

1, publicity expenses

Step 2: Bonuses

3. Material cost

Step 4 provide funds

Nine, matters needing attention

1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.

2. On the opening day, the staff dressed up to show the standardized and professional management of the park.

Planning for the Opening Ceremony Part III: Background of the event

The year of 20xx coincides with the second anniversary of Hengjie Sanitary Ware entering Linyi. After the impact of the cold winter of building materials at the end of 20xx, it finally ushered in a warm winter. On this occasion, Linyi Hengjie's 500-square-meter flagship store opened in full dress, welcoming new and old friends' attention to Hengjie with three big gifts and four big special offers.

Second, the purpose of the activity

1. The opening platform of the flagship store will further enhance the popularity and recognition of Hengjie Sanitary Ware, leaving the psychological set of "buy sanitary ware and choose Hengjie" in the eyes of the audience.

2. Promote the further sales of new products by publicizing the characteristics of bathroom products and constantly publicizing them. At the same time, combined with the inventory status of manufacturers and distributors, tap the market potential and promote sales.

3. Improve the market share of Hengjie brand;

4. Improve the market influence of Hengjie brand;

5. Accumulate customer resources through activities to prepare for the next May Day and Thousand Stores linkage.

Third, the theme of the event

Hengjie sanitary bathroom Linyi flagship shop

be solemnly opened

-Constant and clean quality will benefit the whole city.

What could be more advantageous than starting a business?

Four. Activity time: 20xx from March 30th to April 22nd.

Verb (abbreviation of verb) activity plan

B send benefits when you start business.

During the activity, customers can buy 500 yuan pre-sale coupons with a value of 100 yuan at Hengjie Store on xx. Anyone who buys a toilet can get 100 yuan, a bathtub can get 100 yuan, a shower room can get 100 yuan, a bathroom cabinet can get 100 yuan, and a big shower can get 65438 yuan.

Note: 1. This coupon can't be exchanged for cash, and there is no change. If you lose it, you won't make it up.

2. Everyone can only use one signature voucher and one payment voucher.

3. This coupon can only be used during this activity, and it will be invalid when it expires.

4. Before the end of the activity, the cash of 100 yuan used by consumers to purchase 500 yuan pre-sale coupons can be refunded, and it will be invalid upon expiration.

Triple luxury

1, thanks for opening.

Welcome new friends-be polite when entering the store and give Hengjie a mat.

2, the opening is happy to send.

Shopping over 3000 yuan,

Add 138 yuan to get 5 sets of Hengjie bathroom worth 799 yuan;

Shopping over 5000 yuan,

Add 98 yuan and you will receive 5 sets of Hengjie bathroom worth 799 yuan;

Shopping over 8000 yuan,

Add 0 yuan, and you will receive 5 sets of Hengjie bathroom with a value of 799 yuan.

(Note: Attracting customers to buy and promoting large-scale sales)

3. Open Tesco (trade-in = water saving+money saving+environmental protection and health)

For all brands, old toilets can be used on the basis of transaction price. If the customer has used non-water-saving products within three years (including three years), it will be used as cash 120 yuan, and it will be used as cash in 80 yuan for more than three years. The newly purchased products can be refunded with the signature of the installer after installation.

Note: No matter what brand of toilet, the store is free of charge.

(Note: this item is suitable for the promotion and sales of old residential areas, and the newly renovated old residential areas need certain resources of old customers and local residents, which is more suitable)

Four special offers

1, the manufacturer approved explosive articles.

Hgm5120+HL 21161399 yuan.

Toilet H0 129 199 yuan (Note: Angle valve is not included for launching, and 50 yuan is added for delivery and installation).

Anyone who spends more than 1000 yuan plus 199 yuan in our store will be given a set of toilet H0 129. (each household is limited to one set) (the main page is highlighted)

2, shocking special opening exclusive

Toilet H0 127799 Yuan (not for sale)

Shower room HY-72 1A 1466 yuan.

Water tank HY-623A 1999 Yuan

Bathroom cabinet HGM5 183+ faucet 2500- 12900 yuan

Bathroom cabinet HGM523 1A/B+ faucet 2500- 1 1988 yuan

(The inside page is highlighted)

3. Special packages go home in a province.

Packaging:

Hgm5101+hl2915a+h0122 original price: 13 123 yuan package price: 5222 yuan H514/kloc-. 80 yuan package price: 4666 yuan HGM5091+HL2500-30+HL20xx-34+H0126 original price: 12732 yuan package price: 4999 yuan HGM531/kloc-0. 99 yuan HL830 1 single towel rack +HL8303 double towel rack +HL8306 toilet brush +HL83 1 1 double cup rack +HL89 12 tissue holder 599 yuan original price 1099 yuan.

(Inside Page Performance)

The opening ceremony was full of surprises.

Execution mode: the lucky draw is arranged at the outdoor roadshow at the end of the activity. Generally, it will be held on the big stage after 3 pm, and the Commissioner is responsible; The lottery ensures notarization, openness and fairness; Grand prize setting (the number of places is determined by the customer)

◆ Home Appliances Award

First prize 1, Hisense refrigerator.

2 second prizes, Hisense TV.

Third prize 3, Galanz microwave oven

30 grand prizes, brand-name electrical appliances 1 piece.

Planning of the opening ceremony I. Significance of the event

The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.

Second, the purpose of the activity

1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.

2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.

3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.

Third, the activity time

XX，XX，XX，XX

Fourth, the venue

XXX district children amusement park

Verb (short for verb) is the theme of the activity.

The opening of the children's playground is a great reward.

Sixth, preliminary preparation

(1) Publicity: the way and specific operation of pre-publicity.

1. Posters and outdoor advertisements: The outdoor advertising space provided by the mall is effective for spraying large advertisements; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.

2, community home publicity:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

3. Distribute leaflets:

Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.

4. Newspapers with leaflets:

The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C. Relevant information of the park, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrained media: ×× newspaper

Number of publications: × 10000 copies

5. SMS platform opening notice

It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.

6, city children's channel publicity

Can cooperate with local children's channels and radio stations for business promotion.

7. Advertising promotion of bus and taxi rear window glass.

8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.

9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.

(2) Layout of the opening venue:

1, outdoor layout

A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)

B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (Spherical display * * grand opening of children's playground)

C, some colorful flags can be planted on the roadside of the park.

2, the layout of the entrance

A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;

B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of * * Children's Paradise".

3. Layout of the park

There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!

Step 4 arrange gifts

Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create a business atmosphere.

(3) Personnel arrangement for opening activities

1. Gift delivery (1 person) (please note that the child's name and contact information should be registered before delivery).

2. Customer information registration (1 person) (the workbench, printed forms and pens should be prepared, and the contents of the forms include name, telephone number, date of birth and address).

3. Card and cashier (3 persons)

44. Maintain order in the park (2 persons)

5. Order maintenance outside the park (1 person)

6, outdoor personnel guidance (2 people) can assist other positions in time.

(4) Preparation of articles

1 2 doll (taking cartoon characters in recent popular cartoons as dolls)

2, prizes, lottery boxes, lottery tickets

3, customer information register, pen

4. Year card, season card, month card and happy card.

5. Small change

6, leaflets

7.balloons

8. Welcome

Seven, the opening process

At 8:00, all the staff arrived at their posts and made all the preparations before the celebration;

Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

9:00 salute, officially opened;

At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;

10:00 to start the lucky draw.

Eight. cost budgeting

1, publicity expenses

Step 2: Bonuses

3. Material cost

Step 4 provide funds

Nine, matters needing attention

1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.

2. On the opening day, the staff dressed up to show the standardized and professional management of the park.