How to make your original articles full of dry goods?

Since ancient times, many articles in the world have been copied. Those writers who write beautifully and inspire people must have brought empathy to the readers. Just like under the market economy, the best-selling items must meet the current market demand in order to get the best feedback.

Write some dry goods. As an operator, you may have heard this sentence countless times, but there is no way. Users really prefer dry goods!

Then what is a dry goods article?

I think dry goods mainly refers to helping users find the most valuable knowledge points and then extract them. But even if it is not original, it can make users feel the pleasure of "gaining new skills" every time they listen.

Then how should such an article be written?

A dry article can not be created overnight, but requires continuous knowledge intake in the early stage, and a qualitative outbreak can occur in the later stage!

First, input is for better output.

Our knowledge intake is nothing more than what we see and hear, but what we hear now is audio knowledge, and what we see is nothing more than words and pictures or animations in videos. Of the three, reading is undoubtedly the best way to absorb knowledge. Because reading is an active knowledge intake behavior, people are in an active state, which is equivalent to leaving 3 thousand weak water. I only take a spoonful of water, without any unnecessary action and waste.

For example, people who are used to reading words and are good at reading can often catch the main points of knowledge quickly. You can glance at a page and find out the knowledge points or problems you care about. So he only needs to extract the points he needs, and he doesn't really need those foreshadowing expressions. So he doesn't have to spend energy and time reading what he doesn't need, but only pays attention to what he cares about.

Some words are easy to be ambiguous, or need readers to understand and restore them to graphic images. It may be better to look at the pictures directly. Sometimes, at first glance, they may convey better content than a few pages of words. A picture is worth a thousand words.

One of the biggest benefits of learning knowledge through audio is that it liberates your eyes. You only need to hear what you want with your ears. However, only by listening to audiology to absorb knowledge, there is a bad point that the knowledge learned is often fragmented. Listening to audio now is nothing more than taking the subway, bus, high-speed rail, driving and other scenes, and these scenes are often full of uncertainty, and it is often difficult for you to fully learn a knowledge point.

Audio producers often know the scene requirements of listening to audio, so the content they make is also formulated according to the fragmented scene. Audio knowledge is the essence of a knowledge point, not the whole. For example, if you get the audio of the APP, the audio inside is very short, the content is the key, and there is no nonsense. Therefore, some people say that the contents are all secondary production, and many of them are obtained through sorting.

In the same way, video learning takes you a whole block of time, and your time is fragmented, so video learning takes up your time. Secondly, listening to audio and watching videos are both "passive learning".

For example:

For example, if the author talks for 90 minutes, the fresh content (that is, the content you don't know) may only account for 10%~20%. When he doesn't get to the point, you can't hear the point. You can only wait for him to finish, and then distinguish and extract what you need 10%~20% from what he said. This is equivalent to spending 80%~90% more time learning what you don't need.

So you can only listen to it in the order that the author and the lecturer say. And because it is speaking, because of the characteristics of hearing to acquire knowledge, it often needs to be expressed step by step. The person who expresses it may say a lot of knowledge and information you already know. Even if you don't need this information, you can't skip it like reading words, you can only passively listen to it all.

Don't mistake the woodcutter for sharpening a knife. You need to sort out and precipitate your knowledge. At this time, it is necessary to use third-party tools to organize knowledge so as to use it better next time.

Baidu network disk can store your files and materials to the maximum extent. Let me give you an example: I almost always save large videos, tools and data packets to my Baidu network disk synchronously. Because Baidu's network disk has enough free space, you just need to plug it in. Remote synchronization can also be achieved. If you don't worry that the data will be leaked, it is ok to buy a hard disk.

Evernote mainly stores some pictures and articles, and the principle is the same as Baidu's network disk. Also for the convenience of * * *.

However, collecting fun is a collection tool, which is very easy to use on both pc and mobile. Now I have collected a lot of articles on my pc. I can directly collect articles by right-clicking and classify them, so that I can quickly retrieve this information when I need it next time.

I don't know if you have found a phenomenon in life: many people are reading a lot of books and classics, but they just can't write an article. Most of the reasons for feedback are "I don't know what to do" and "I don't know what to do". In fact, this kind of person is a typical person who only reads books and does not summarize. Summarization can precipitate your knowledge and make your memory more profound. It's like you need to make a summary every day at work! Only in this way can you know more about your daily work, how to arrange it, make your work more organized and improve your work efficiency. When summing up your own experience in doing this job, you can analyze the difficulties you have encountered in doing this job, what are the solutions, etc., so as to know what needs to be improved in your work and what is worth keeping and constantly improving yourself. This is the advantage of summing up!

Second, the characteristics of dry goods articles

What are the characteristics of dry goods articles to make readers like them?

We have said before the article: which articles help users find the most valuable knowledge points and then extract them. But even if it is not original, it can make users feel the pleasure of "gaining new skills" every time they listen.

This kind of dry goods article is very popular with users. You can imagine that every time you see a new knowledge that you have never seen before and can double your work efficiency, you may immediately choose to collect likes or forward them to your circle of friends.

It's like acquiring knowledge inside, although a lot of content inside is sorted out. But the topic selection is new knowledge for many users, and it is a great experience for users, because users are naturally only interested in new things, and those old dross are automatically blocked as soon as they enter their eyes. In the current environment, as long as it is a good article, it may be tossed and tossed for hundreds of times. For example, what we see now teaches you how to plan activities and how to plan explosion activities every day. Maybe you are immune, because this article has been talked about from the previous year until now, so you will feel bored as long as you read it several times in a row. But in contrast, you will find that the knowledge that comes out every day is different, and the topic is never repeated, so you will receive some surprises after listening.

So I sum up that a good dry goods article needs to have two characteristics: the first is knowledge that others don't know; The second is that this knowledge point can promote your work or study.

Since it is useful to users, and some new knowledge points have given users great feedback, what should be done to make this article more full of "full of dry goods"?

1. put the chart data

Whenever you see some charts interspersed in some articles, your brain may have two thoughts. One is that the person who wrote this article is awesome, and the other is that these charts are credible. So when you have these questions, in fact, the author's purpose has been achieved. The purpose of putting the chart data is to make you believe in this article, or you feel that it is not credible. Can you have other ideas? If not, then don't blindly compare here!

2. The structure is clear and clear

Everyone likes an article with clear structure, and the standard and sub-standard texts are neat, which makes us more comfortable to read and greatly reduces the reading bounce rate.

The abstract is at the end of the article

An article often makes a summary at the end of the article, and many readers will also want to know the author's views on this issue, and this summary will make readers understand the article better.

4. Screenshots can enhance the sense of reality.

The data shows that the average forwarding rate of illustrated articles is nearly 40% higher than that of non-illustrated articles, which shows that vision is very important when users read an article. And if you add some screenshots, it will enhance the realism of this article, because the screenshots come from what you really see, not just what you say.

Third, how to create

After talking about how to absorb knowledge and which dry articles are popular with readers, you can create your articles based on these.

Collect materials:

As I have said before, you usually need to absorb more knowledge and be good at using various tools to sort out and collect knowledge. At this time, if you want to start writing articles, you can come in handy. If the materials collected before are not enough to support the article you want to write, you need to collect more materials. Besides daily reading, is there any other way to collect materials quickly?

This kind of rapid collection of materials actually refers to the kind that is collected today and may start writing tomorrow. At this time, you can use the search functions of Baidu, Zhihu, Jianshu, Today's Headlines and other platforms to input the text related to the topic you want, and then find the material you want. For example, if I want to write an article about user retention rate, I may need to use platforms such as Baidu, Everyone is a Product Manager, and Zhihu to input related words such as user operation, retention rate, and activity to investigate how many people are writing such articles now. And whether other people's early articles can be used for reference and whether they are completely written.

You can't have too many materials, just 10- 15. At first, we may focus on articles written by others. Is it better to collect more articles written by others? Obviously not. When you collect too many materials, you may not use them at all, which means that the materials you collect later are a waste of time, so we should "stop" collecting materials before we start creating.

Outline:

You need to pay attention to three points in the outline here: clear theme and clear argument.

Be clear about the theme: before you start writing, make sure whether you have decided on the theme. Are you sure you want to write this? Can you really write it? A dry article is equivalent to writing an argumentative paper, that is, analyzing and commenting on a certain issue or thing, and expressing one's views, positions and attitudes.

Clear argument: the argument can be explained by the golden pyramid principle. Of course, you need to be clear about the central point of the article. What small arguments are used to support the central argument of the article? Is every argument independent of each other? Are they in a gradual state?

Explain with the golden pyramid principle, mainly to make your words clearer and the structure more distinct.

Start writing:

These materials have been rearranged to form their own style.

You have collected so much material in front of you that you don't want to copy it directly, but learn the essence through other people's articles. You need to learn from others, but learning from others is not plagiarism. Even if what you want to express is similar to the articles written by others, you should organize and form your own style, your own style. There are many dry articles on the same topic, but the writing style and form are completely different, because each author's style is different.

The key points should be prominent and clear.

The reason why many people can't write well is that the whole article has no definite theme, which is the focus of this article. Some articles also have a theme in each paragraph, resulting in an article with multiple themes, which many users can't understand after reading. The purpose of our writing is to share our own bits and pieces, joys and sorrows with readers. Only by changing hearts can we get readers' love. No matter what your original purpose is, even if you want to use the article to gain readers' approval, then you should think from the reader's point of view.

Real content is more valuable.

Many people write articles with only one purpose: to attract traffic. Using false article content to win users' love, users will like other articles once or twice, but reading too much will make users feel that the articles on this website are like this, and each article is like making up a story. None of them are true. Therefore, when writing the content of an article, we should pay special attention to the authenticity of the content. Even if you can't guarantee the truth of the full text, users will be happy to accept 90% truth with some modifiers, because only such a distribution ratio can make an article less false and boring.

Inject soul into the content of the article

When you express your argument, you can't just quote experts and data. You can also quote life cases. For example, when I write some operational articles, I often quote some problems I have encountered to re-quote. Even if it is not your own case, you can take the cases around you as an example. People are lazy and unwilling to change easily. At first, no one was willing to accept new knowledge and skills. Only by starting with the most common ones will readers be willing to learn to write.

Grinding again:

After the article is finished, it may not be published, and there may be many places where you are not satisfied. You need to polish the details. Only by constantly modifying some details and even punctuation marks can the article take a new step.