Who will become the ceiling of the joint venture B+ family car under the consumption upgrade?

In recent years, the domestic automobile consumption market has repeatedly mentioned a word, that is, consumption upgrading. So what is consumption upgrade? If I understand it, it has two meanings. First, after ten years of rapid development, domestic automobile consumers are becoming more and more mature. They already know what products can meet their own personality or meet their own use needs. Buying a car for brand or face has become history.

Secondly, with the improvement of domestic consumption level, the high-end products of the main engine factory are declining. Consumers will find that they can only buy A-class cars, but now they can buy B-class cars. This increase in consumption level will undoubtedly give birth to consumers' demand for high-quality products. The three models we are going to discuss today are Buick LaCrosse, Volkswagen Magotan and? Toyota Asian Dragon, look at these three cars that represent the ceiling of today's B-class car market. Who is the most comprehensive?

99% of the first encounter between people and cars is transmitted through vision, so whether a car can be accepted must first have a face value that meets the current aesthetic needs. At this point, all three cars are in place. Needless to say, Asian Dragon, as a new car listed last year, and two cars, LaCrosse and Magotan, which have been working hard in the market for more than ten years, have just undergone a mid-term change, so it can be said that from the perspective of face value, all three cars are in line with the aesthetic needs of current consumers.

If the appearance value is a necessary means to guide consumers into the car, then when consumers enter the car, the difference in appearance design will be completely overwhelmed by the sense of luxury and quality presented by the interior.

(Volkswagen Magotan)

(Toyota Asian Dragon)

Both Volkswagen Magotan and Asia Dragon adopt symmetrical interior layout, and the whole vehicle highlights the simple and exquisite design concept, which is also the design method commonly adopted by joint venture brands at present; In contrast, the Buick LaCrosse adopts the always embracing interior layout of the Buick family. Through the arc-shaped center console design and the design of connecting the two sides with the door, it gives the driver and passenger an experience surrounded by it. This design style will generally appear on luxury brand products, so from this point alone, Buick LaCrosse is already better.

In terms of materials, we can also see that the center console of Buick LaCrosse adopts upper and lower leather splicing, and the center adopts wood grain board material, while the leather of Asian Dragon is concentrated under the driver's contact, using wood grain board and plastic lining material. In contrast, Magotan uses plastic lining materials except a brushed panel. Although the application of materials will not affect the overall use, for a B+ class family car that needs to present a sense of luxury, obviously better materials can better reflect the luxury texture.

(Volkswagen Magotan)

(Toyota Asian Dragon)

Finally, in terms of the seats that have the most daily contact with passengers, LaCrosse and Magotan both use leather materials, while Asian Dragon is obviously more "attentive". Although the central government adopts the practice of punching holes, it is not equipped with seat heating. It can be said that this reflects the style that Japanese cars like to cut costs.

(Buick LaCrosse)

However, as a B+ class family car, the wheelbase of the three cars is very large, and the LaCrosse has exceeded the wheelbase size by 2.9 meters. The other three cars are equipped with electric adjustment of driver and co-pilot, with ambient lights in the car and rich storage space. It is worth mentioning that both LaCrosse and Magotan have built-in panoramic skylights that can take care of the lighting of the front and rear passengers at the entry level, but Asian Dragon can only choose models with high allocation or above if it wants to obtain this configuration. As I said above, Japanese brands are really not as generous as American and German brands in configuration.

In fact, from a fundamental point of view, all three cars are worthy of B+ class family cars representing their respective cars. While the appearance is in line with the current fashion aesthetic sense, the texture difference of the interior can only be said to be the difference of different car-making cultures. After all, in the conventional cognition of domestic consumers, the advantage of American cars is the luxury of interiors.

When we talked about the quality of a car five years ago, it seemed that the above content was enough. But in 2020, to talk about the quality of a car, we must add technology experience and ride quality.

It is said that technology has changed life. With the rise of the new force of car-making, the domestic automobile market has started a new round of technical competition. In this regard, Japanese brands that have always advocated leather durability bear the brunt. Although the screen can be enlarged and the instrument can be larger, the software construction can not be completed overnight. Therefore, if you experience the whole car-machine interaction of Asian Dragon, you will find that there is really no experience at all, and even Carplay is connected to its car.

At this point, the public is smarter. Magotan based on MQB platform, through the new MIB system and Carplay implantation, finally surpassed Japanese brands in car experience. At the same time, Volkswagen is also actively building the Internet of Vehicles. It can be said that its progress is obvious to all.

But when it comes to car-machine interaction, SAIC-GM is really the "boss" among domestic joint venture brands. 10 years ago, it became a household name in the industry with a set of OnStar system, and as the only brand that can compete with the new forces in car-machine interaction, you can get intelligent internet technical support from LaCrosse, including Buick eConnect, Apple CarPlay and OnStar full-time online assistant.

Through super? ID can realize one-click switching of multi-user defined content; OnStar can unlock the vehicle in real time, pre-start, send WeChat conveniently and so on. At the same time, the annual traffic service of 100G allows your car to complete OTA software iteration in the cloud in real time. It can be said that LaCrosse has the strength of crushing on the level of intelligent technology.

After science and technology, speaking of ride quality, for non-drivers in the car, in addition to the above-mentioned interior space and seat comfort, the quietness of the whole car during driving and the shock absorption performance of the suspension will definitely be two important factors.

In terms of mute, LaCrosse is the only model that puts forward mute technology. In addition to the sound insulation and noise reduction of important parts of the vehicle, its active air intake grille and ANC active noise reduction technology are advantages that the other two models do not have. Coupled with the 5.4mm thick thermal insulation sound insulation glass, it can be said that LaCrosse is definitely the first in mute.

In terms of suspension damping, first of all, the rear suspension of the three cars adopts multi-link independent suspension. In terms of adjustment, all three cars belong to the type with certain toughness, which can filter out the feeling of sparse roads. It can be said that in this respect, it reflects the quality that a B+ product should have.

After riding, we finally spoke for the driver. If your car selection focuses on the driver's experience, please focus on it here.

Today, the most entry-level models are mainly recommended, among which the LaCrosse adopts an inline four-cylinder 1.5T engine; Magotan adopts in-line four-cylinder 1.4T engine; Asian Dragon is a 2.0L engine with high thermal efficiency.

(Toyota Asian Dragon)

In fact, people can divide the engine by its parameters and characteristics. If you are a crowd that pays attention to accelerating the experience, then turbocharging must be your best choice. Besides being stable, the Asian Dragon equipped with a 2.0L engine can't bring you passion, so it is definitely the choice of those who don't have much demand for power.

(Volkswagen Magotan)

Of course, the driving quality is not determined by the engine, because the gearbox responsible for transmission is the medium that caters to your feet. The three types of vehicles are all the most popular gearboxes on the market at present. Even if you don't pay much attention to the three major parts, you may have heard of its name. At present, although its stability is more reliable, the unique low-speed setback and jerk of dual clutch still exist.

In contrast, the CVT transmission equipped by Asian Dragon can be said to be the smoothest output. However, due to the limited data of the engine and a smooth CVT, the response of the whole power can't be said to be unpleasant, but it can only be said that the mind is willing but unable to do so.

(Buick LaCrosse)

Therefore, among the three cars, Buick LaCrosse with the new 9AT transmission has a natural advantage. The denser transmission ratio can make the output of 1.5T engine smoother, and when the driver needs higher power requirements, the at transmission can quickly downshift and speed up, giving the driver a more pleasant driving experience.

Another small egg is 202 1 Buick LaCrosse, which comes standard with an electronic shift lever, and a shift paddle is provided on the steering wheel. This configuration, which allows car owners to talk about capital, will definitely make Magotan and Asian Dragon, car owners who use traditional mechanical gear levers, envious.

In fact, in the automobile market, head brands such as GM, Volkswagen and Toyota all have their own marketing killers. Toyota has always dominated the world by word of mouth, and word of mouth has become its source of survival; In recent years, Volkswagen has won more users for itself through strong sales. After all, China's herd mentality is deeply rooted.

For GM, it has always been user-centered. For Buick, which is positioned as a high-end joint venture brand, the high quality and luxury of leading the joint venture is absolutely the foundation for it to continue to this day, and it has also gained its own diehard users.

If we only draw conclusions from LaCrosse, Magotan and Asian Dragon, I think Buick LaCrosse should be the most balanced of the three cars. Compared with Asian Dragon and Magotan, Buick LaCrosse has obvious shortcomings in the sense of technology and luxury, but there is no obvious shortcoming in the creation of luxury interior, the technological experience of the whole vehicle and the driving texture of the whole vehicle. At the same time, its configuration is also the best, so if you are choosing a car in the early 200 thousand,

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.