I have been running a clothing store for a year. Last year there was a lot of pressure on the goods. This year I can’t sell them at all, and no one wants to reduce the price. Is there any good way to

I have been running a clothing store for a year. Last year there was a lot of pressure on the goods. This year I can’t sell them at all, and no one wants to reduce the price. Is there any good way to get rid of them?

Using this title, I was really worried that my fellow shop owners would laugh at me. It only took me 4 years to earn 1 million. I don’t know how much other store owners can earn in 4 years, but for me, I am satisfied if I can earn 1 million in 4 years. Opening stores in the metropolis of Shenzhen, many clothing stores are estimated to have earned millions in four years, especially some high-end bulk stores.

My store dates back to 2007. In that year, a new building was built next to my workplace, and the two floors downstairs were used for shopping malls. Since it was my first time to open a store,

I rented the store out of nowhere. The lease term was 2 years, with two mortgages and one rent, management fees, and water and electricity bills to be paid separately. At that time, I was really excited and "full of confidence" because I could try to be my own boss.

While working at that time, I was looking for a designer to design a store online. I finally found a handsome guy in Buji to do the design. His design was really good. He even designed some stores in Vientiane City. It cost more than 4K. At that time, I ran from Luohu to Phuket as soon as I got off work. Because it was my own store, I had to watch him design every detail. It took me more than 2 weeks to design and decorate. , spent more than 30,000. Then I hired a little girl with a salary of 1,500 yuan plus commission. Purchase at Dongmen Baima. Since it was my first time to buy goods, I looked at these goods and wanted to take them. After looking at those goods, I thought they were suitable, so I bought nearly 20,000 yuan of goods.

On the opening day of the store, business was better than expected, and the turnover was pretty good. Since my store was well decorated, many customers came to our store. I calculated on the opening day and bought more than 1,000 yuan. Since I work and manage the store at the same time, the store is basically managed by my little girl. I go to check out after get off work. The first month's turnover is almost 20,000 yuan. Because the work unit was very busy and I didn't manage my little girl very much, the accounts were in a mess. In the second month, I made an estimate and found that I only sold it for more than 15,000 yuan. In the following months, business plummeted. I have to pay the rent with a credit card every month. There are several times when I don’t even have enough money to repay the credit card. The credit card can only be repaid in installments. I always feel that I can’t pay it back every month. During the Chinese New Year month, because many people went home to celebrate the New Year, business reached its worst, and the sales were less than 10,000 yuan. If I continue like this, not only will I not be able to make any money, but I will also lose my salary.

After repeated summaries, first, the quality of the goods is poor. Since I have never had time to find the source of goods, the goods come in directly from the east gate. Everyone who passes through knows how good the quality is there. Lead to the loss of old customers. Second, the account management is a mess. Two months before I opened the store, because I didn't register, I just simply checked out. I didn't know whether the goods were good or not. Third, the little girl lacks sales ability. After the Chinese New Year, I disposed of my previous goods at a low price and bought a batch of high-imitation clothing from Shekou Industrial Road. Why did I choose Shekou? First, it is convenient to buy goods there. Second, the quality and style are very good. But The price is higher. Since my clothing store is well-decorated, I buy high and sell high. A product purchased for 180 yuan was sold to customers for 580 yuan. Then I replaced a little girl. This little girl’s sales ability is really good. She was the first It helped me sell more than 30,000 yuan in sales in one month.

I also moved my own computer into the store, mainly to facilitate the management of accounts, because I found that if the accounts are not clear, doing business will be really confusing. I bought a set of software called Shouwubao on Taobao. The reason why I bought this software was recommended by the shop owner next door to me. This software is really good. It can not only help me print price tags and improve the quality of my clothes, but also the account management is very clear. Because of the software The operation is very simple, and the girl in the store got started quickly.

Because the prices set by our store are higher than those of other stores, we have lost many old customers, but we have also accumulated many very high-quality customers.

The prices of these customers My spending power can be said to be one of the top ten. I think the biggest advantage of what I do is that I can retain old customers. I often go to Hong Kong to buy some gifts that cannot be bought in Shenzhen and put them in the store to give to some old customers. When it comes to returning or exchanging products, I told my little girl that as long as the customer is not satisfied, you can exchange or return them. Since most of the customers in my store have relatively high spending power, I will not offend them by purchasing a piece of clothing for only 200 yuan. These customers are my long-term source of income.

At the end of 2008, I concluded that I basically had a profit of 10,000 yuan per month. Because I already have mature experience, I have planned to open a street shop since 2009, because I know that in order to make a lot of money, I must continue to expand the store. The reason for opening a street shop was inspired by another shop owner in the same business. Her other street shop has a monthly turnover of up to 200,000 yuan. But opening a street shop is much more troublesome than a shopping mall, especially taxes. Thanks to my experience, when the store opened, I basically made a steady profit every month, and the profit was much higher than that in shopping malls. At that time, I was already making clothes full-time, and my goal for myself was to open a street store every year. .

By the end of 2009, the two stores had contributed more than 400,000 yuan in profit to me. At the end of 2009, I was already inspecting another store. The store was located near Jinguanghua, but the rent there was particularly expensive. However, because most of the people who used to go there were Hong Kong people with high spending power, after several repeated considerations, I finally rented the store. down.

In 2010, these two street shops contributed considerable profits to me. When the number of stores increased, I really felt the pressure of management. Although I have earned my first 1 million now, I will not be able to earn 1 million yuan in the future. When I saw that the CEO of Tencent had a personal asset of 30 billion, I thought, this 1 million is really insignificant.

Finally, let me talk about my experience in the past few years:

First, the quality of clothing should be good. This is the basic point for maintaining old customers for a long time, especially customers with high financial capabilities. Such customers attach great importance to the details of clothing, so the quality of clothing must be good

Second, the girl you hire must know how to sell, even if you give her a higher salary.

Third, the accounts must be clear. Even if they are done by hand, the daily accounts must be clearly recorded. Store owners who have the conditions can purchase the Vuihuobao software to manage it like I did before. Of course, other software It is also possible. The reason why I recommend it is because I have personally used this software for several years and find it very simple and practical. The inventory and turnover can be seen at a glance, and it is very suitable for bulk stores. Remember, don’t let the shop fail to keep accounts. Mistaken accounts are the source of losses.

Fourth, keep one store profitable, constantly expand branches, and consciously pay attention to store information wherever you go, because good stores are rare.