During your presentation, make people pay attention to how to manage the budget.

In the process of Apple's bidding advertising, the budget is the main consideration before launching. So how to manage your own budget, ensure that there are no mistakes in the delivery process and improve the cost performance? Let's have a look!

How to manage the budget?

In Apple's bidding advertisements, AppleSearchAdsAdvanced (Professional Edition) supports the product to set the budget and time period of each advertisement. After the budget is set, the product advertisement will be placed normally until the budget is exhausted, the advertisement is suspended or the set end date is reached.

When placing, you can increase the budget of the advertisement at any time and adjust the upper limit of daily expenses to ensure that the advertisement can be placed normally and will not stop because the account has no budget. It is worth noting that the budget cannot be reduced after the advertisement starts, so it is required to estimate the budget in advance when placing advertisements, only more or less.

If you want to increase the budget during the launch, just click on the "EditCampaignSettings" link in the upper right corner of the advertisement "AdGroups" information center, and then enter the new amount.

You can also change the budget directly in the Budget column of the Activity information center.

When you increase the budget, you can see the cumulative total of the advertising series since its creation. For example:

Currently exhausted budget: $65,438+000.

Supplementary budget: $65,438+$000

Budget for advertising series: $200.

If you want to maintain your budget for a period of time, you need to add a daily expenditure ceiling to allocate the expenditure for the required period of time.

For example, if your budget is $65,438+$0,200, and you want the budget to last for 30 days, consider setting the daily spending limit to $40 per day.

After reaching the daily budget, the advertisement will stop showing on the same day, but will continue to show on the next day until the budget set by the advertisement series is used up.

If you find that the advertising has reached the daily spending limit and the return on investment has reached the target, you can consider raising the daily budget limit to test whether it will increase the number of exhibitions and conversions. If the effect is excellent, you can directly increase the budget. If the effect is not good, you can continue to launch according to the existing plan.

As the way, keywords and categories of advertising groups will affect the advertising effect and budget ceiling, it is possible to occasionally spend more than expected when placing advertising series. However, Apple will also control the delivery cost, which will never exceed the budget of the entire advertising period. This is also one of the reasons why the bidding risk of advertising Apple is relatively low.

Adjust the target cost for each conversion.

CPA is not necessary, but it can bring many benefits to the advertising process. Apple will refer to the target conversion fee every time to increase the download volume of the App. (Although Apple doesn't promise to do this here, it can be used as a reference since it has been said. )

Therefore, Apple's control here is not strict, and you can add or adjust the target conversion fee at any time. For example, if the advertising frequency of products is low, then those who need to promote them need to consider increasing the cost of each target conversion.