Tell me about the diary of advertising.

Internship diary (1) 2065438+February 20, 2002, the first day of internship. I received a phone call yesterday. I have successfully got a job in an advertising company. After making preparations in a hurry, I went to the company site by bus. I'm not familiar with this company. When I arrived at the manager's office, the manager received me and went through some simple procedures. I successfully became a member of the company. A beautiful day is about to begin. The manager is a kind middle-aged man. We chatted casually. He showed me around the company. Gave me a brief introduction to the company's facilities and some routes. Then take me to my office. I applied for the design of j-ping. There are many people in the office and the environment is good. The manager said that I would receive basic training from tomorrow. Because I have no experience in this field before.

Internship Diary (2) 201February 2 1 I began to accept the basic training of the company from today. Just some basic etiquette and matters that should be paid attention to. I have been studying and practicing all day since morning, and the trained teachers are quite strict. Many people who study with me are newcomers to the company. Everyone is younger, so the atmosphere is good and active during the period. It was the teacher who gave us a lesson in the company meeting room in the morning. Teaching is about the company's culture and development, and as a J-advertisement designer, people should have basic sentiments, basic qualities, and more importantly, academic things. It feels no different from the classes in our school. We often communicate in our local language, which is very kind and interesting. Everyone is very active. In the afternoon, the intern teacher took us to visit all departments of the company in detail and got to know it. We all take notes. These things and places will be used frequently in the future.

Internship diary (3) 2065438+February 22, 2002 Today we are going to teach basic etiquette. The teacher brought a lot of props and materials from the company early in the morning. At first, she gave us a demonstration performance. It looks so funny that I dare not laugh for fear of being scolded. I have been exposed to some things demonstrated by teachers in TV books before, but it is really different to do. We performed on the stage one after another. For example, see what customers want. For example, how to laugh is also learned. These are things that we all have to touch. The teacher said that everyone was young, so the atmosphere was good and lively. It was the teacher who gave us a lesson in the company meeting room in the morning. What I teach is the culture and development of the company, which is the basic sentiment and quality that a designer of J-Advertising should have. This is an academic thing. During the period of using our local language, it is very kind and interesting to communicate in our local language frequently. Everyone is very active. In the afternoon, it is practice. The teacher took us to visit all departments of the company in detail and got to know it. We all take notes. These things and places will be used frequently in the future.

Internship diary (4) 2065438+February 23, 2002 It rained for several days continuously, which was very depressing. It's sunny today. These days, I have basically mastered what I should master. The exam is coming today, but we have to train alone. So I'm nervous. Before the exam began, colleagues took the stage to answer and perform one by one. It looks very interesting, and the individual performances are very funny and relaxed. I didn't know what it was like until I came on stage. I was very nervous at that time, mainly because there were so many people watching you and the assessment. Of course, I'm a little nervous. Well done, though. Don't waste your time studying hard here. Finally passed the test. I will officially go to work tomorrow. Looking forward to ~!

Internship diary (5) 20 12 February 24th is another sunny day and a beautiful day. I officially went to work today and hung up the company's employee identification card. It's refreshing to wear a light blue coat with a shirt, and I'm also very excited. Come to the company early. Maybe it's the habit of learning for nothing these days. Seeing people will naturally salute and smile. It seems that I have made progress and learned something. Colleagues who came to the office on business arrived early. A smile went through the door and she gave it. Yes, this is a good start. Later, the manager came in and explained what I was going to do, and then went out. In fact, I didn't even think about what Bai Ji should do. However, that colleague is an old employee. I ask her for advice on what I know and what I don't understand, and she will teach me. Happy cooperation. In fact, my job is also very simple, that is, sorting out some documents or something. After sitting at my desk all morning, I felt nothing. When I do something seriously, time always flies. I had lunch with the manager and that colleague. The food was good and I had a good time. In the afternoon, I repeated what happened in the morning.

Internship diary (6) 2065438+February 25, 2002 I have never worked, and I am very worried that it will affect others' work and bring trouble to others. When I first came to the company, I felt very fresh, brand-new environment, busy colleagues and harmonious working atmosphere. My colleagues are very enthusiastic and have introduced me to the work in the company. The working atmosphere is very good. I used to imagine my future working environment at school, but now I'm suddenly there, nervous and curious. As a girl, I found this company as an intern for the first time on my own, and I am still very proud. Looking at the busy figure in the company, there is no laziness at school. What impressed me the most was an aunt. She was very warm to me when I came. Maybe it's because I am young. I was very moved to see my cold hands put on her gloves. This is also the first personal relationship I have established in this company. In this environment, I started my internship life. All in all, what did I learn today? Talking to the manager is not as shy as it was in the first interview, but I feel much braver. This colleague gave me the feeling that we should get along well and help each other in the working environment. After all, working in a factory company needs inspiration and cooperation.

Internship diary (7) February 26th, 2065438+02, a new day. Because the company is in the development stage, and I am new here, I have done a lot of work. But I'm not afraid at all, because I came with a learning attitude. It doesn't matter if I work more, it will be very substantial. And the company also found a master to take me to work. He taught me many things, things that should be paid attention to in my work, software operation, design thinking and so on. If this is a romantic inspirational novel, I really want to spend a lot of bats to describe this lovely and honest uncle. He knows a lot. I feel that what I learned at school is like he is drawing with Photoshop, and I am still using the sketchpad ... I still know a little about the school's professional knowledge, and I know nothing in this company as in the legend. In addition, there is this enthusiastic uncle. I believe I will adapt to the environment here soon and learn more knowledge. Come on!

Internship diary (8) 2065438+February 27th, 2002 During my internship, I mainly focused on the application of advertising related tools and software, such as Photoshop. Because at school, teachers have emphasized the importance of practice and skills to us more than once. In today's social situation, education is not the only criterion for evaluating individuals, but today's society pays more attention to people's skills and abilities. So I made a preliminary study of Photoshop series software, which gave me a great exercise. To tell you the truth, I am not so skilled in using Photoshop layer channel at school. I was deeply impressed when I saw uncle's elegant and ghostly method of giving with the mouse. I feel ashamed, but I'm not afraid. I still have confidence. Today, my boss asked me to make a flat display stand in a hotel (I don't report my internship diary to the factory, haha). I am honored that this task is for me, and I didn't get it until 3 pm … Uncle came and got it in 20 minutes! Worship ... thank you ...

Internship diary (9) 2065438+February 28, 2002 Today, the manager praised me and said that I worked hard. I am very happy. It turns out that it is a happy thing to do something seriously and get recognition from others. Through a few days of getting along, I am quite familiar with my colleagues and managers, and sometimes I make some jokes. Everyone is easy to get along with. My colleague's surname is Zhang. I call him Sister Zhang, because she is older than me, and she takes care of me and is very grateful to her. If it is a man, I will call him uncle. They all say it's very kind. The meaning of dealing with interpersonal relationships at work itself is more interesting than work. It's actually quite happy to live in this big group so harmoniously every day. My manager is very kind, but people become very serious at work. But if you work hard, you will be fine. Beautiful day, work hard, a new day is about to begin!

Internship diary (10) 2065438+February 29, 2002, I not only studied production here, but also undertook the task of helping the company deliver its works to customers. I learned the knowledge that the school can't give me, and at the same time gained social practical experience, which helped me a lot and added a lot of experience for me to formally enter the society in the future. Most customers are very enthusiastic, perhaps because I am still a little girl and can't bear to be harsh. It turns out that I still have a competitive killer, and my clients are great people. I think the skilled use of software will be the focus of my future work, and I feel very lucky to be able to exercise my skills in the internship. My uncle taught me, but the manager is not very strict with me, just a little strict. The experience during this period will also benefit me for life. Internship opportunities in universities are precious, and I will cherish them.

Internship Diary (Il) 20 12 March 1 My work is not only related to my major, but also involved in many other practical activities. Including meeting customers, understanding customer needs, browsing the works of other advertising design masters, learning their experience and practicing their interview skills. Today, a graduate came here for an interview, and the master chartered me to visit. This classmate's fluent expression, clear thinking and quick response ability really make me feel ashamed. I think when I step into the social stage, I will be as confident as him and face all kinds of challenges. I believe that life is not Lin Daiyu, and there will be no various customs because of sadness. I put a cactus in my studio, and my work and life will be as flourishing as it in the future. My workbench is against the window. When I go to work at 8 o'clock every day, there will be a little oblique sunshine on my cactus, which is full of warmth.

Internship diary (12) 2065438+March 2, 2002 I practiced for several days. I know all my colleagues in the company and I am very happy with them. They all say that I am like their own sister and always give me the greatest help. I'm so touched. After work, my internship life is more colorful and I live a full life. For example, I always chat happily with my colleagues at lunch, and they also teach me a lot of experience. As a novice, their experiences are very precious to me. They also take care of me in life. It's always so pleasant to walk on the road after work. Of course, the most unforgettable thing is to meet a client with the master. I learned a lot of knowledge that I can't learn in textbooks, communicated with others, understood other people's ideas, and treated people with great improvement. Let me know more deeply that whether I do J newspaper or do other work, I have something in common. Through talking with the master, I no longer blindly and calmly think about my future and understand my own path and pursuit.

Internship log (13) 2065438+March 3, 2002, the work progress is only a part. More importantly, it is undoubtedly a rare and precious social experience to have an independent work and life experience before leaving campus. Thank the company leaders for providing me with such an opportunity to learn and communicate. I have to admit that my internship is closer to autonomous learning than my real job. Working in a company is not like having a 10 minute break at school. When you are busy, you have to stare at the computer and keep tapping your fingers on the keyboard. It's too difficult. I fully carry forward the fighting spirit of the Chinese nation and fight in the front line of advertising with a high mental outlook every day! Through this period of study, I am full of expectations for my future work. It turns out that work can have so much fun and gain so much knowledge, not for salary, but for exercising yourself and making your youth more valuable.

Internship diary (14) 2065438+March 4, 2002 Today, I made a very serious mistake at work, and the icon I made did not meet the requirements. However, as I am a novice, it is still very difficult to make icons. Because of a small mistake, everything I spent the afternoon doing needed to be redone, which made me feel very sorry, so I handed in the wrong icon. I handed it in when reviewing. I feel wronged in my heart, but I have learned my lesson seriously. In my work, I should strive for perfection and be meticulous. You shouldn't make the slightest mistake. I also made a profound review with the master and leaders. After I got home, I made the icon I made today. Practice makes perfect. The first icon that was very difficult to make, after I made it several times, actually became very skilled. And I can change different styles and insert my own ideas and creativity into them, which makes me feel endless fun.

Internship diary (15) 2065438+March 5, 2002, it's rainy and gray today, but the work is still very smooth. Today, instead of teaching me professional skills, the master taught me many other principles of being a man and having skills, which are not only the key to entering the society, but also many things to understand, such as starting practice, moving to do it, encountering setbacks, finding problems, solving difficulties, achieving success and so on. These are all things that must be experienced on the road of life. Experience can be passed on from mouth to mouth, but those who truly understand experience can only succeed through practice and practice the true meaning. Listening to my uncle's words, I seem to see the father who tirelessly educated me at home and taught me too much truth. Maybe I'm too rebellious to listen. Now I think I should grow up. I'm not that young girl anymore. I also have my own career, I will work hard, and I will fight for my dream!

Internship diary (16) 2065438+March 6, 2002. Today, I had a face-to-face communication with my master behind his back. I'm afraid my professional knowledge is not up to standard. Looking at the company environment, I feel a strong corporate culture atmosphere and standardized operating procedures, advanced technical means in the field of communication, and comprehensive humanistic care of enterprises. My face-to-face question and answer with my uncle made me feel the lack of knowledge and the narrowness of knowledge. Q&A made me feel uncle's personality charm as a senior advertiser in the company. I don't think advertising is an easy industry. In fact, advertisers are lonely and forgotten. In the experimental video for Harvard college students, we can find that 75% of our advertisements are actually ignored, so how to use skills to attract people's attention to advertisements is something that advertisers must pay attention to. Advertising has a basic essential element: 1, and the composition of art has a certain level. 2, copy plan, catchy, concise and beneficial, hit the nail on the head. 3, must be able to express, and at the right time. 4, advertising should be the best salesman, advertising is definitely not an art, it is a business, just presented in a more artistic way. This also includes: strategy, architecture and style. And this is also the most exciting place for advertisers. A style like Nike is quite strong and attractive; At present, the style of mobile advertising can only be described as simple sales information. So when advertising, we are not explaining the characteristics of its products, but making a strategy to give it a systematic style, that is, the feeling of the brand in life. And this is the original meaning of advertising.

Internship Diary (17)2065 438+02. 03. 07 Today, I sorted out my understanding of advertising as follows: Investing in advertising brings more than you think. Advertising is not independent of the edge of creativity, it is an important marketing partner of customers. Advertising is purposeful, the information should be attractive and the content should be credible. 1. Consumer: Solve the consumer problem. 2. The product itself: whether the consumption experience remembered by consumers and the advantages and disadvantages of using it have changed a certain part of life. 3, competition: similar to the competition on the field. It is necessary to communicate and investigate with consumers more, understand the market situation, solve problems in advertising, and establish popularity, personality, price, access and so on. People are the most important factor in advertising. Analyze problems and reasons, and respond to problems. To make an advertisement, who should the advertisement convince (the target consumer group), what benefits the product will bring to you, and give it style. The hardest thing to do an advertisement is to give it a logo style. When I didn't set foot in this field, I only regarded advertising as a medium of information dissemination, and never thought that there was so much knowledge in the factory. I have benefited a lot from the advertising knowledge compiled today.

Internship Diary (I8) 2065438+March 8, 2002 Today, I read some cases about advertising injecting emotion, and I know that it is very important to make products show emotion, which stems from how to find places related to consumers. I saw a different performance in the advertisement of KGI Bank. Advertising in Thailand is more professional and creative. Asian advertising has the greatest potential in Singapore and Thailand. It is naive, humorous and has no taboos. In contrast, Chinese mainland's advertisements are subject to many restrictions, and there are too many concerns and scruples. We should not use the present concept to limit the future development of advertising. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect. A good idea can stimulate people's enthusiasm and humor for the environment, and an excellent advertisement can bring you things beyond your imagination. It is very important to emphasize the effect of public service advertising abroad, and it is important to let more people spend money to support this public welfare undertaking. So some people say that he doesn't want to do public service advertisements in the mainland because there are too many moral constraints. If he is expressing creativity, or fails to achieve real substantial advertising benefits, it is a waste of taxpayers' money for public service advertising. The most basic thing in advertising is to know what your purpose is, not to make your company famous, but more importantly to sell the goods. To be a professional advertiser, you should look for this thing.

Internship diary (19) 2065438+March 9, 2002 Today, the company arranged for me to do market research. I have long known that market research is a very hard and difficult job. At the same time, I also think that doing market research is the job that can best train a person and improve his ability. Market research is part of our internship. We are in groups of three, and each group is responsible for a shopping mall. The investigation of the shopping mall was more difficult than expected at first. But overall, it is not as difficult as imagined. During the investigation, I also met several uncooperative customers, and I answered them with a smile. This market survey has taught me a lot, how to treat people and how to grasp the psychology of the audience. At the same time, I also realized that it is not easy to do every job well. If you don't work hard, you can't do any work well, and you can't do it well. I bought a cup of blueberry milk tea when I came back, and it flowed into my heart warmly. Sweep away the fatigue of the day and continue to refuel tomorrow!

Internship diary (20) 20 12 March 10 Today, the company has a meeting, and both the manager and the assistant will attend. I was fortunate enough to attend the meeting. The meeting that started at 9 o'clock lasted more than 2 hours. The boss said a lot during the period. Summarized the work of the company during this period. I listen carefully because I want to record it and keep it in my mind. I recorded for more than two hours. The boss is a mature middle-aged man, and it can be seen that he is a successful businessman. I don't know when I can be like him. Successful businesswomen are also possible. Finally, the meeting was over and my hands were sore. But I can't stop. When I get back to the office, I have to tidy it up and file it in the computer. I feel that the computer knowledge I learned at school is very useful now. But some software is not very easy to use and needs to be studied and studied. Some other time

Internship diary (2 1) 20 12 March 1 1 I came to my desk early and looked at my cactus, which was so delicate and green, and I was in a particularly good mood. Tired from work, my eyes are tired. Looking at her, my spirit will be completely restored. My colleague hasn't come yet. I made a systematic understanding of the office software in front of the computer and wrote down the unclear places. When my colleagues come back, I say hello to them. Later, my colleague came and I asked her this question. She's good at it, and she helped me solve it. She is very happy. I really appreciate it． Where is she? After solving the problem, those softwares just don't work properly. It seems that I have to continue studying after work. What does that mean? Never too old to learn. Zi Zaichuan Shangri-La: The deceased is like a husband! Time flies, while I am still young, I want to learn more knowledge and enhance my strength!

Internship Diary (22) 20 12 March 12 When I came back this morning, the manager asked me how the customer I contacted yesterday was, and answered accordingly. Then he said that I didn't contact enough, so I called more frequently today. I still grope for some technical things myself, such as looking for real people directly when looking for customers, and there is no need to waste time with people who are not sincere in communication. Constantly hitting the board, covering the mobile phone, and getting through are basically used to it. Today, it actually came out again. "If you really have a contact number, just call your mobile phone." When I found more and more problems, I began to sort out the standard line and countermeasures, and found myself moving forward step by step, and every step would encounter problems I had never thought of before. But people in the office hardly ask these trivial questions. Good luck depends on her. If you feel good, let it happen. To this day, I am still very grateful to my friendly uncle, who called a towel manufacturer. Although he said there was no factory notification plan, he patiently introduced me to their enterprise. It took six days to make 100 calls. I heard that customer development is one of the things that the customer department does, but it is more difficult. When will the daughter-in-law survive? To sum up, we should persevere and live in the dialogue list of customers.

Internship diary (23) 20 12 March 13 I was so tired yesterday that I got up a little late today. But I'm glad I'm not late. Now I'm scared. I must do my work well in one day. Otherwise, it will be very tired and easy to make mistakes. So today, I finished my morning work very actively and seriously. I don't feel as hard as yesterday. It's much simpler. Really, what you did that day, you did that day. While eating, I met a friend of the security department, and they had a fun lunch while eating. I don't know why there is no task in the afternoon, so it becomes very boring. I just painted on the computer and spent the afternoon in a daze. It turns out that nothing can be done. Chat with colleagues in the afternoon. I talked a lot about college life and the future. Many topics, I feel deja vu. Fortunately, the manager didn't come either. Otherwise, you will be scolded if you are found out. It's okay to go home from work. Rare leisure.

Internship Diary (24) 20 12 March 14 Today, because my uncle informed me earlier, I dare not say that I was late, so I arrived at the company early. Uncle has been struggling on the computer today, so I quickly offered a cup of hot tea. Master's flattery still needs to be filmed, and I hope he will pass on his unique skills to me. It turns out that the master took over a local hotel and needed a big exhibition board for publicity. I found several design companies, but they were not satisfied. Finally, I found the master through the introduction of others. Finally, I have to look at the masterpieces of the masters. I haven't seen the master design a big exhibition board at ordinary times. I finally got what I wanted this time. The master showed me how he designed it, and he gave a detailed introduction from the conception principle to the basic painting method. It can be said that he gave everything to others. Think about it when you get home. That cup of hot Chata is useful! Make another drink for the master tomorrow and see what else he can do.

Internship diary (25) 20 12 March 15 I was still working on it, but I was awakened by the alarm clock without dreaming. After washing, I hurried to the company. The company is very busy today. Everyone is very busy after going in, and everyone is very enthusiastic about their work. Today's company is different from the past. It feels like a holiday, with colorful flags and balloons everywhere. Maybe there is an important person in the company. It is said that there are friends from Australia here today. They are our colleagues. The guests came around 10 in the morning. All employees of our company went out to meet this special international friend. I am very excited to see foreigners, because I have never seen them before. I have an impulse to go down and talk to them. I want to try my English and have a basic conversation. But think about it. This friend is very kind and beautiful, with blond hair and blue eyes. I thought I would communicate with her in English, but I didn't expect her to be the first to greet us in fluent Chinese. Suddenly I feel that our Chinese culture is so great. Why do you want to learn English from primary school? Foreigners still have to learn from us in China.

Internship Diary (26) 20 12 March 16 Actually, there is one thing that I can't figure out for several days. It's just how long it's been, why haven't you said anything about salary, and you're too embarrassed to ask your colleagues. It's hard to hold it all the time. Later, when I met a friend of the Security Section at dinner, I realized that I would get paid around the end of each month. But the depressing thing is that when I asked them how much money they could get, they all dodged. I won't even answer you directly, just say that there is only that thousand dollars. Forget it. I'll know then. I am very excited at the thought of getting paid soon. Really looking forward to it! Then I figured out how to spend my salary. I'm really a black sheep … even when I go to work, I sneak around Taobao. I haven't seen any new goods on the shelves for a long time. It is every woman's nature to love beauty, and I am no exception!

Internship Diary (27) 20 12 March 17 Today, as usual, the company asked me and another employee to do market research. As I said before, market research is a very hard and difficult job. At the same time, I also think that doing market research is the most personal exercise, and it is also the job that can improve my ability. As usual, we are in charge of a shopping mall in groups of three. The investigation of the shopping mall was more difficult than expected at first. But overall, it is not as difficult as imagined. During the investigation, I also met several uncooperative customers, and I replied to them with a smile and goodbye. I especially comforted my sister, who is really younger than me. This makes me feel a sense of accomplishment, and I really feel like an adult. This market survey not only taught me how to treat people, how to grasp the psychology of customers, but also made me realize that it is not easy to do every job well. No industry can do it without hard work. We must always carry forward the spirit of revolutionary optimism, persist in overcoming difficulties under any circumstances and conditions, and be the best of ourselves! When you come back, stick to the old rules and have a cup of blueberry milk tea!

Internship diary (28) 20 12 March 18 Nothing is impossible in the world, and businessmen do something. Teacher Liu has a good saying, "Don't do it because of small goodness, don't do it because of small evils". This is the truth of being a man, and the same is true of doing business: "Don't do it because of small profits, don't do it because of small risks"; In China, this is also feasible. After reading it, I was deeply touched. Although I am still a small clerk, I also have my company dream. I think the most important thing for people is not to put on airs. Even if you are really the boss, remember that there is a day behind the scenes, and don't make a big fuss in any occasion, even if you are really big, and when the other person is a big and superficial person, if you want to destroy him, you'd better just find a brick to hit him, and then you go your way! But remember, this brick must not be your own brick, and this brick had better have nothing to do with yourself. I really think Bai Ji has grown up a lot now and can speak so philosophically.

Internship Diary (29) 20 12 March 19 Today I continue to write my thoughts on the workplace. It's a bit excessive, but I think it's very important to me. Don't care too much about the gains and losses of money and interests. Remember an old saying, what you gain will be lost. If you lose money, you can make it again. There are a lot of money and business opportunities in the world. Why not be generous in front of money and interests? More importantly, bigger business opportunities are waiting for you to grasp. Basically, you should have no time to care about gains and losses, even if you have plenty of time to drink tea. I should spend more time mastering more skills or getting in touch with others and the advanced technology in the world. You can't paint the ground as a prison and stick to the rules. There are still many things to learn, so don't be complacent about your achievements. I am still very young, and I believe I can live a wonderful life on the social stage!

Internship diary (30) 2065438+March 20, 2002 The cactus on my workbench is still so cute. Today is the month when my internship expires. The manager wants to settle my salary, and I have mixed feelings when I go to the accountant and hold my hard-earned money for 1 month! I can finally spend the money I earned back, excited! Anyway, I finished my internship for 1 month. My heart is full of mixed feelings. I can't bear to part with my colleagues, my unit, my internship and my master. This internship has given me too many experiences and feelings. The harvest of this period will also accompany my later life. I believe that when I go to work in the future, I will be full of confidence, vitality and courage to succeed. Here, I would like to sincerely thank my manager, my uncle (master) and my colleagues. You taught me too much knowledge that I can't learn in textbooks. Thank you!